The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it’s a dream come true.
As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.
YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.
Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?
Channels need to gain 10,000 lifetime views and pass a review process to get ad support. Will that put brand advertisers at ease? YouTube hopes so.
Broadcasters try to solve measurement problems caused by fragmentation, while advertisers expect more from their core partners.
Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.