Despite what you’ve heard, online video ad viewability rates are rising, with Google counting a 12 percentage point gain in 2015.
As American voters study the candidates, political advertisers study American voters. Tremor Video’s research identifies two groups that are more likely to be convinced by online video advertising.
Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.
Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.
While advertisers can trust that video ad fraud is reaching a manageable level, video ad viewability rates are moving in the wrong direction.
Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.