Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.
The ad-blocking epidemic hurts advertisers and publishers where it matters most—in the wallet. Here are the strategies that can turn the situation around. Note: It’s not all about better technology.
What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.
When mobile viewers are rewarded for their time, they have more positive feelings about the video ads they see. That translates to strong brand lift.
Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.
In a world of new digital options, many agency advertisers and brand marketers find the most value in tried-and-true age and gender demographic targeting.