advertisement

5 Important Lessons on Video Ad Length for Demographic Targeting

Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.

MRC Releases Guidelines for Mobile Ad Viewability Standards

Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.

Video Ad Fraud Decreased Throughout 2015, Finds Integral Report

While advertisers can trust that video ad fraud is reaching a manageable level, video ad viewability rates are moving in the wrong direction.

The Super Bowl Goes Multiscreen: Ads Stream to Internet Viewers

Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.

Videology Offers Viewability Guarantees on Self-Service Video Ads

Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.

Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast

Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.