By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.
While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?
A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.
Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.