According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.
Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.
Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.
Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.
Video ads have finally come to the popular social networking site, but they’ll need to fit the format if they’re going to be welcomed.
PointRoll certainly hopes so. The online advertiser is introducing autoplay for mobile. It’s a win for advertisers, but could it bust cellular data limits?
Many things influence how your video ad is perceived, and they go far beyond the contents of the ad, itself.