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Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

Pay Attention: Can Marketers Be Sure Consumers Are Watching?

While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?

Advanced TV Attribution Now on Par With Digital, Says FreeWheel

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

3 Holiday Video Ad Tips: How to Get Views and Drive ROI

To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.

Mixed Reality Glasses Are Coming, and So Are a New Type of Ads

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.

Streaming Video Alliance Issues Best Practices for Online Video Ads

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.

3 Tips From Facebook on Matching Video Ads With Viewers

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.