Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.
Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.
Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.
In a nod to the future of online video advertising, VAST 4.0 will gain server-side ad-stitching and tracking, as well as an improvement for programmatic selling.
Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.
Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.