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In Online Video Advertising, Demographic Targeting Still Rules

In a world of new digital options, many agency advertisers and brand marketers find the most value in tried-and-true age and gender demographic targeting.

Adobe Debuts TV Media Management for Online Video Ad Planning

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.

Sounding Off: Tips For Amplifying Muted Autoplay Video Ads

Succeeding on Facebook means succeeding in an audio-free environment. Marketers need to get creative and use other strategies to reach consumers.

Trigger Alert: Amobee Solution Posts Ads at Just the Right Time

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.

5 Takeaways From Google’s State of Play Programmatic Video Report

Despite what you’ve heard, online video ad viewability rates are rising, with Google counting a 12 percentage point gain in 2015.

Millennial and Hispanic Voters Persuadable by Online Video Ads

As American voters study the candidates, political advertisers study American voters. Tremor Video’s research identifies two groups that are more likely to be convinced by online video advertising.

5 Important Lessons on Video Ad Length for Demographic Targeting

Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.