The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.
Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.
Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.
Remember when no one understood what programmatic meant and no one really cared? That was stage one.
While viewers see ad blockers as a personal choice, publishers see them as outright theft. 144 million people around the world use ad blockers, skipping pre-rolls and other ads. Here’s how to beat them.
How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.