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AnyClip Takes in $21M, Using Money to Pair Video Ads With Viewers

The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.

MRC Announces Results from Third Phase of Viewability Testing

Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.

AOL Launches Partner Studio to Create Ad Campaigns With Brands

Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.

The Four Stages of Programmatic Advertising, Explained by VivaKi

Remember when no one understood what programmatic meant and no one really cared? That was stage one.

The War on Video Ads: What Can Advertisers Do About Ad Blockers?

While viewers see ad blockers as a personal choice, publishers see them as outright theft. 144 million people around the world use ad blockers, skipping pre-rolls and other ads. Here’s how to beat them.

Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.

15 Is the New 30: Online Ads Are Getting Shorter, Says Report

According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.