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Mixed Reality Glasses Are Coming, and So Are a New Type of Ads

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.

Streaming Video Alliance Issues Best Practices for Online Video Ads

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.

3 Tips From Facebook on Matching Video Ads With Viewers

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.

Online Video Ads Poised for Huge Growth, Says Forrester Report

Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.

No Videos? No Problem: Facebook Turns Still Images into Video Ads

Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.

Facebook Now Beats YouTube for Video Viewing, Relevant Ads

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.

Nielsen Grabix Offers Instant Ad Data, No Waiting, With Gracenote

Get up-to-the-second real-time performance data on connected TV spots, then replace what isn’t working, thanks to Nielsen Grabix.