Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.
Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.
While advertisers can trust that video ad fraud is reaching a manageable level, video ad viewability rates are moving in the wrong direction.
Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.
Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.
Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.