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Brands Beware: YouTube Is Cracking Down on Sponsored Videos

Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.

Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.

The 4 Types of Wasted Video Ad Impressions: Learn to Avoid Them

Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.

Instagram Now Accepting 15-Second Video Ads—With Conditions

Video ads have finally come to the popular social networking site, but they’ll need to fit the format if they’re going to be welcomed.

Will Consumers Put Up with Autoplay Video Ads on Mobile Devices?

PointRoll certainly hopes so. The online advertiser is introducing autoplay for mobile. It’s a win for advertisers, but could it bust cellular data limits?

4 Tips for Effective Online Video Ads

Many things influence how your video ad is perceived, and they go far beyond the contents of the ad, itself.

How Online Video Engagement Leads to Higher Sales

Engaged viewers are more likely to buy your products. Learn what good analytics can show you.