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Facebook Now Beats YouTube for Video Viewing, Relevant Ads

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.

Nielsen Grabix Offers Instant Ad Data, No Waiting, With Gracenote

Get up-to-the-second real-time performance data on connected TV spots, then replace what isn’t working, thanks to Nielsen Grabix.

Ads.txt: Everything Online Video Marketers Need to Know

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.

Pop-Up Ads Ruin the Experience, Especially for Online Video

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.

FVOD Will Become a Hot Growth Area for Video Advertising: Juniper

Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.

Stop Screaming at Me: Marketers Need to Keep Up With the Browsers

The browser makers are in charge and marketers had better fall in line. Flash is ending and auto-play restrictions are emerging. Here’s everything marketers need to know about the new viewing rules.

DMEXCO ’17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.