The Google Chrome browser now pauses many Flash ads, which means fewer views and more unhappy advertisers. Here’s how to make sure your ads get seen every time.
The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad’s message.
The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.
Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.
Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.
Remember when no one understood what programmatic meant and no one really cared? That was stage one.