Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast

Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.

VAST 4.0 Now Available for Public Comment, Says IAB Tech Lab

In a nod to the future of online video advertising, VAST 4.0 will gain server-side ad-stitching and tracking, as well as an improvement for programmatic selling.

HTML5 Digital Advertising Guide Updated as Ad Week Begins in NYC

Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.

AOL Introduces One by AOL: Creative for Multiplatform Campaigns

Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.

Instagram and Facebook Offer Changes to Keep Advertisers Happy

The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.

Chrome Dumps Flash; Here’s What Video Advertisers Need to Know

The Google Chrome browser now pauses many Flash ads, which means fewer views and more unhappy advertisers. Here’s how to make sure your ads get seen every time.