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Christopher Walken Won the Super Bowl, Declares TiVo Viewing Data

What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.

Get Viewers Watching Mobile Video Ads With a Value Exchange

When mobile viewers are rewarded for their time, they have more positive feelings about the video ads they see. That translates to strong brand lift.

Presenting the Most Inspiring, Funny, and Creative Ads of 2016

Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.

In Online Video Advertising, Demographic Targeting Still Rules

In a world of new digital options, many agency advertisers and brand marketers find the most value in tried-and-true age and gender demographic targeting.

Adobe Debuts TV Media Management for Online Video Ad Planning

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.

Sounding Off: Tips For Amplifying Muted Autoplay Video Ads

Succeeding on Facebook means succeeding in an audio-free environment. Marketers need to get creative and use other strategies to reach consumers.

Trigger Alert: Amobee Solution Posts Ads at Just the Right Time

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.