advanced TV

Advanced TV Attribution Now on Par With Digital, Says FreeWheel

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

Advanced TV Attribution: Three Ways it Helps Drive Sales

As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.

Videology Launches DETVgo, a Self-Service Option for Advanced TV

It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.