Advanced Advertising

Broadcasters See Advanced Advertising and Partnerships as Crucial

The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.

Today’s Measurement Challenges Are Bigger Than Any One Company

The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.