While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?
Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.
While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started.
The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.
Soldiers watch the Super Bowl, single parents are both soft and strong, and an adorable scruffy puppy saves and gets saved at the same time.
Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.
Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.