ads

Pay Attention: Can Marketers Be Sure Consumers Are Watching?

While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?

Online Video Ads Poised for Huge Growth, Says Forrester Report

Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.

IAB Releases Vertical Video Guide: Give Shoppers the Full Picture

While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started.

Today’s Measurement Challenges Are Bigger Than Any One Company

The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.

Breakthrough Video Ads of Q1 Celebrate Love and Enduring Values

Soldiers watch the Super Bowl, single parents are both soft and strong, and an adorable scruffy puppy saves and gets saved at the same time.

Presenting the Most Inspiring, Funny, and Creative Ads of 2016

Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.

Young Adults More Likely to Make a Purchase After Viewing a Video

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.