ads.txt

MightyHive Proves Ads.txt Stops an Alarming Amount of Ad Fraud

MightyHive and The Guardian US ran an experiment and found 72% of some video buys were fraudulent, but ads.txt almost eliminated the problem.

Ads.txt Survey: Over Half Say it Builds Trust for Programmatic

It offers greater transparency and greatly reduces fraud. But an Ads.txt survey finds one-fifth of advertisers have never heard of it.

Ads.txt: Everything Online Video Marketers Need to Know

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.

Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.