There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.
YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.