Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
Advertisers and viewers are caught in an escalating ad-blocker arms race, while the IAB tries to find a lean middle ground. Here’s why it’s not going to work, and where we’ll find a workable solution.
Adobe’s annual celebration of technology and creativity included several upgrades for video pros, including improved mobile apps and video editing touch controls.
Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
Internet users turn to ad blockers because they don’t feel their personal information is being used responsibly, but they’re costing the sites they love billions.
Adobe’s two online video powerhouses joined forces and now work together, bringing Primetime and Nielsen analytics to online video marketing teams. Here’s why publishers need to sit up and take notice.
Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.