Cross-device personalization is the new goal, and marketers must continuously learn from their data and plug those lessons back into the system.
Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.
Shoppers routinely access brand information and view messages on multiple devices. How can marketers assign IDs to those devices, getting a clear picture of the shoppers behind them?
An Adobe Summit session on predictions offers something for video marketers, and also talks gaming, smartphones, virtual reality, and the challenge of fractured online identities.
Thanks to Adobe’s Mobile World Congress announcements, marketers can reach more customers with stream stitching, and create location-based personalized messages for mobile users.
It’s time to start thinking about creating projects in 4K, and Adobe has you covered. It’s stock library has a huge variety of native 4K videos for sale.
Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.