Adobe

Advertisers: Lead With TV, Fill-In With Online, Advises Adobe

TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.

How Video Marketers Unintentionally Sabotage Their Results

Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.

How to Deliver the Right Videos to the Right Viewers

The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.

Video Marketers Need to Drive Growth in a Saturated Online World

Web growth is saturated and online viewing is taking from traditional TV. Video marketers need to optimize their media buys to follow the target audience.

Adobe Debuts Experience Cloud, Advertising Cloud as Summit Begins

Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.

Adobe Debuts TV Media Management for Online Video Ad Planning

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.

Adobe Buys TubeMogul for $540M Creating Full-Service Solution

Combining Adobe’s data and TubeMogul’s DSP will form an end-to-end platform that lets advertisers buy targeted video ads on desktop, mobile, and TV.