What works on one video platform might be unwatchable on another. Get a sneak peek at a product that creates new versions using artificial intelligence.
Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.
Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.
Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.
After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.
TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.
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