TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.
Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.
The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.
Web growth is saturated and online viewing is taking from traditional TV. Video marketers need to optimize their media buys to follow the target audience.
Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.
By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.
Combining Adobe’s data and TubeMogul’s DSP will form an end-to-end platform that lets advertisers buy targeted video ads on desktop, mobile, and TV.