By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.
Combining Adobe’s data and TubeMogul’s DSP will form an end-to-end platform that lets advertisers buy targeted video ads on desktop, mobile, and TV.
Create immersive spaces for viewers to inhabit, but don’t forget the brand support: Adobe’s VR tools let marketers know exactly where viewers are looking in virtual video.
Cross-device personalization is the new goal, and marketers must continuously learn from their data and plug those lessons back into the system.
Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.
Shoppers routinely access brand information and view messages on multiple devices. How can marketers assign IDs to those devices, getting a clear picture of the shoppers behind them?
An Adobe Summit session on predictions offers something for video marketers, and also talks gaming, smartphones, virtual reality, and the challenge of fractured online identities.