Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.
The TV world is going through unprecedented change right now, but with change comes opportunity. Pay attention to the data to gain a competitive advantage.
The online video industry still doesn’t have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that’s about to change.
Does you video marketing strategy involve a branded app? It’s not enough to get viewers to download the app, you’ve also got to keep them coming back.
Good isn’t good enough. For your brand’s online videos to break through and connect with customers, you’ll need to learn to avoid these common myths.
As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.
The next level of video collaboration is here, thanks to Adobe Anywhere’s blazing fast streaming. But will Adobe’s new subscription model mean big charges for your company?