Internet users turn to ad blockers because they don’t feel their personal information is being used responsibly, but they’re costing the sites they love billions.
Adobe’s two online video powerhouses joined forces and now work together, bringing Primetime and Nielsen analytics to online video marketing teams. Here’s why publishers need to sit up and take notice.
Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.
The TV world is going through unprecedented change right now, but with change comes opportunity. Pay attention to the data to gain a competitive advantage.
The online video industry still doesn’t have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that’s about to change.
Does you video marketing strategy involve a branded app? It’s not enough to get viewers to download the app, you’ve also got to keep them coming back.
Good isn’t good enough. For your brand’s online videos to break through and connect with customers, you’ll need to learn to avoid these common myths.