Adobe

How to Deliver the Right Videos to the Right Viewers

The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.

Video Marketers Need to Drive Growth in a Saturated Online World

Web growth is saturated and online viewing is taking from traditional TV. Video marketers need to optimize their media buys to follow the target audience.

Adobe Debuts Experience Cloud, Advertising Cloud as Summit Begins

Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.

Adobe Debuts TV Media Management for Online Video Ad Planning

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.

Adobe Buys TubeMogul for $540M Creating Full-Service Solution

Combining Adobe’s data and TubeMogul’s DSP will form an end-to-end platform that lets advertisers buy targeted video ads on desktop, mobile, and TV.

Adobe Marketing Cloud Adds Virtual Reality Video Support

Create immersive spaces for viewers to inhabit, but don’t forget the brand support: Adobe’s VR tools let marketers know exactly where viewers are looking in virtual video.

Comcast Offers 5 Secrets to Entertainment Marketing Success

Cross-device personalization is the new goal, and marketers must continuously learn from their data and plug those lessons back into the system.