Adobe

Peek at Video Ad AI, Adobe’s Video Marketing Platform Time-Saver

What works on one video platform might be unwatchable on another. Get a sneak peek at a product that creates new versions using artificial intelligence.

NBCUniversal Partners With Adobe for Addressable Ad Sales

Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.

Digital TV and Traditional TV Viewers: Plan a Marketing Campaign

Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.

Ad Creativity Is Suffering, and Too Much Data Is the Reason

Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.

Digital Privacy, VR, Product Placement: What to Expect in 2018

Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.

3 Steps for Guaranteeing Transparency: Adobe Shows the Way

After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.

Advertisers: Lead With TV, Fill-In With Online, Advises Adobe

TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.