Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
What works on one video platform might be unwatchable on another. Get a sneak peek at a product that creates new versions using artificial intelligence.
Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.
Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.
Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.
After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.
Connected TV: Where Digital Meets Television
Overcoming Obstacles: Getting a Handle on Brand Safety, Viewability, and More
