The Ad Load Difference: 66% of Streaming Customers Are Satisfied

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.

Peek at Video Ad AI, Adobe’s Video Marketing Platform Time-Saver

What works on one video platform might be unwatchable on another. Get a sneak peek at a product that creates new versions using artificial intelligence.

NBCUniversal Partners With Adobe for Addressable Ad Sales

Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.

Digital TV and Traditional TV Viewers: Plan a Marketing Campaign

Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.

Ad Creativity Is Suffering, and Too Much Data Is the Reason

Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.

Digital Privacy, VR, Product Placement: What to Expect in 2018

Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.

3 Steps for Guaranteeing Transparency: Adobe Shows the Way

After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.