New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.
Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.
Reaching addressable audiences at scale and providing transparency are popular buzzwords, but will Hearst Anyscreen deliver?
Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.
Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.
If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.