addressable

6 Keys to Creating a Multi-Screen Premium Video Campaign

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.

Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018

Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.

Linear TV Is Still the Advertising King But its Days Are Numbered

Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.

Hearst Launches its Own Addressable Marketplace: Hearst Anyscreen

Reaching addressable audiences at scale and providing transparency are popular buzzwords, but will Hearst Anyscreen deliver?

Scaling Addressable Advertising: Tips From Akamai, SpotX, Yospace

Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.

Addressable Advertising: Viacom Explains How and When to Use It

Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.

Can AT&T + TimeWarner + AppNexus Win Against Google and Facebook?

If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.