addressable

Videology Launches DETVgo, a Self-Service Option for Advanced TV

It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.

Programmatic and Addressable TV Spend Rising, Still a Small Part

The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.

Addressable TV Is Coming, But It’s Not Yet Ready for Prime Time

TV ad sales are in a state of flux, somewhere between the traditional model and the one that will take over. It’s a tense time with no one solution working across all platforms.

For Addressable TV, What Doesn’t Work as Important as What Does

The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.

Adobe Debuts TV Media Management for Online Video Ad Planning

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.

The U.K.—Not the U.S.—Leads the Shift to Programmatic Advertising

While the United Kingdom is leading the world in programmatic trading, major players still need to overcome significant hurdles along the road to adoption.