AdColony

App Install Survey Shows Video Ads Work Better Than TV Spots

When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.

Rewards Matter: Consumers Like Video Ads Best When Rewarded

Consumers want to be rewarded for their time. “Our attention is valuable,” they say. “If you want me to watch your video ad, pay me to do it.”

AdColony Sees Big Numbers for Aurora Interactive Mobile Video Ads

Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.

Video Advertising Exploding for App Marketers, Finds Survey

App install marketers—who promote mobile apps typically with mobile ads—find full-screen and social video ads to be hugely effective.