It’s not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.
Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.
Video ad company YuMe looks for ad length best practices and discovers that 15-second ads work best for just about everyone. New brands, however, should go longer. Read on to find out why.
Living room streaming is exploding in popularity, and advertisers are taking note. Connected TV viewing follows its own rules, peaking on the weekends.
Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
The industry might be focused on the high rate of ad blocker use, but it’s ad fraud that’s siphoning money from budgets every day.
To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.