Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.
According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.
The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.
An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.
Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.
How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.
AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.