So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.
How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.
When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.
Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.
There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.