ad

Exclusive: IAB Tech Lab Publishes Final Version of VAST 4.1 Spec

After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.

The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.

Mixed Reality Glasses Are Coming, and So Are a New Type of Ads

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.

How L’Oréal Drove Online Traffic With Data-Driven Video Ads

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

SSAI: What Marketers Need to Know About Server-Side Ad Insertion

It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.

Ad-Supported OTT Video Watched by the Young and the Wealthy

It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.