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Ad Completion Rates Are High Across the Board, Finds FreeWheel

Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.

YouTube Introduces Power Tools for Small Biz Video Marketing

Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.

Fox and AOL on the Convergence of TV and Digital Video Ad Buying

Addressability is the future, viewability standards are a joke, and we’re only at the beginning of a long shift to programmatic buying.

ComScore Highlights Problems With Invalid Traffic and Viewability

In the U.S., only 41 percent of desktop video ads are viewable. Invalid traffic resulting from programmatic ad buying is causing real problems for advertisers, a report says.

How to Use Trending Topics and Events to Inspire Online Videos

Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.

Don’t Push: The Problem With Targeted Marketing to Millennials

Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.

6 Tips for Making Online Video Ads Tolerable (Even Enjoyable)

Create video ads people want to see and deliver them in the right format. A report from Wibbitz unlocks the secrets to onscreen viewer acceptance.