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Instagram Influencer Marketing Exploded in 2017, Doubling in Size

Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.

SpotX and Smartclip Announce First Phase of Merger Is Complete

With bases in the U.S. and Europe, SpotX and Smartclip have taken the first step to becoming a global company that can better compete at scale.

Cross-Screen Advertising an Essential to Reach Viewers: Survey

Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.

FVOD Will Become a Hot Growth Area for Video Advertising: Juniper

Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.

Integrated and Customized Campaigns Are 57% More Effective

Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.

Google Preferred Adds 10,000 Human Moderators to Vet YouTube Vids

One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.

App Install Survey Shows Video Ads Work Better Than TV Spots

When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.