While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.
What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.
Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.
Video ads have finally come to the popular social networking site, but they’ll need to fit the format if they’re going to be welcomed.
Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.
PointRoll certainly hopes so. The online advertiser is introducing autoplay for mobile. It’s a win for advertisers, but could it bust cellular data limits?
Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.