The company’s YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.
Fraudulent views can add up to 40 percent of all traffic on some sites, ComScore finds. Be sure you aren’t wasting your online video ad dollars.
When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.
When planning a multi-platform branded video ad campaign, here are essentials that marketers can’t afford to overlook.
While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.
In a three month span, video ad viewability rose by almost 10 percent. That’s good news for marketers and advertisers.
Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.