Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

Young Men Are the Most Emotional When Watching Online Video Ads

When people have intense emotional responses to online video ads, they’re more likely to share the videos and buy the products advertised.

5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast

Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.

VAST 4.0 Now Available for Public Comment, Says IAB Tech Lab

In a nod to the future of online video advertising, VAST 4.0 will gain server-side ad-stitching and tracking, as well as an improvement for programmatic selling.

AOL Says Online Video Advertising Growing at Expense of TV Ads

Online video ad budgets are shifting upwards, and the funds are coming from TV ad budgets, says AOL’s State of the Video Industry report for 2015.

Global Report Shows What Video Ad Types Get the Best Reactions

Autoplay, skippable, and click-to-play video ads all present different challenges for marketers. Millward Brown’s AdReaction study explains what works in different video ad formats.

IAB Declares War on Ad Blockers, Creates Blocker Detection Code

One ad blocker is holding advertisers hostage, demanding payment to avoid being blocked. Publishers need to get smart and tough if they’re going to beat the blockers.