OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.
Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.
Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.
With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they’ve been demanding, while proving that content is more important than screen.
Get up-to-the-second real-time performance data on connected TV spots, then replace what isn’t working, thanks to Nielsen Grabix.
Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.