Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.
The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.
Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.
In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.
Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.
With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.
Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.