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Amazon Combines Influencers and Video for a Major Marketing Win

Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.

Forecast: Strong Growth in Online Video Advertising Through 2020

According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.

Broadcasters See Advanced Advertising and Partnerships as Crucial

The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.

Mobile and Video Leading European Online Ad Gains, Says Report

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.

Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.

Viewability Crucial for Campaign Success, But Not the Only Factor

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.

75% of Online Ads Will Use AI Targeting by 2022, Predicts Juniper

AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.