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As Mobile Video Soars, So Do Six-Second Ads

Yes, brands can offer creative and memorable moments in just six seconds. A Verizon Media executive highlights short spots that succeed.

Consumer Privacy in 2019: Ad Practices Lead to Better Experiences

Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.

Comparing TV, YouTube, and Facebook Video Ads: Which One Wins?

Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.

Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18

The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.

Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers

With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.

OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.

Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.