In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.
Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.
With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.
Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.
Remember when no one understood what programmatic meant and no one really cared? That was stage one.
After a decade as the internet’s leading video destination, YouTube has learned a few things about making ads that people want to watch, re-watch, and share.
If online video publishers are going to attract TV ad budgets, they’ll first need to solve problems related to measurement and premium inventory.