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MRC Takes on Brand Safety With Draft of Proposed Guidelines

Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.

Facebook Video Creation Kit Helps Brands Prepare for the Holidays

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.

Cannes 18: A Look Back at the Biggest Marketing Announcements

YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.

Intent-Based Advertising: Cedato Format Only Plays When Wanted

Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.

NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’

Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.

Broadcast Viewability at 73%, Other Areas Lag Far Behind

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.

‘The Ad Supported Experience Needs to Change,’ Says NBCU

Is addressable video here yet? While 35 million U.S. homes now have access, the ad supported experience has a long way to go.