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Facebook Hits YouTube in the Wallet: Offers Ad Revenue Sharing

In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.

Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick

Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.

SourceKnowledge Debuts Engage, Programmatic Video Ad Platform

With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.

AOL Launches Partner Studio to Create Ad Campaigns With Brands

Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.

The Four Stages of Programmatic Advertising, Explained by VivaKi

Remember when no one understood what programmatic meant and no one really cared? That was stage one.

YouTube Identifies 5 Traits of Highly Successful Video Ads

After a decade as the internet’s leading video destination, YouTube has learned a few things about making ads that people want to watch, re-watch, and share.

Online Video Advertising Quality Issues and How to Solve Them

If online video publishers are going to attract TV ad budgets, they’ll first need to solve problems related to measurement and premium inventory.