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Ads on Live Videos Drive the Market, Showing Impressive Growth

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.

What Works Now? Big Screens and Multiscreen Video Campaigns

Tremor Video studied over 40 billion ad calls to create a snapshot of where and how consumers are viewing online video. Click to see the company’s infographic.

Teads to MRC: 2-Second Viewability Isn’t Enough to Build Brands!

The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad’s message.

Ad Blockers Cost $21.8B in Lost Ad Revenue in 2015, Says Adobe

Internet users turn to ad blockers because they don’t feel their personal information is being used responsibly, but they’re costing the sites they love billions.

5 Tips to Maximize Time Spent with Online Video

Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.

AnyClip Takes in $21M, Using Money to Pair Video Ads With Viewers

The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.

MRC Announces Results from Third Phase of Viewability Testing

Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.