Multi-Platform Marketing: Does the Concept or Channel Come First?

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.

Streaming Video Alliance Issues Best Practices for Online Video Ads

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.

YouTube Announces Vertical Video Ad Support at DMEXCO ’18

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

Nielsen and Spotify Expand Partnership With Nielsen Brand Effect

How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.

Influencer Marketing Secrets: How to Keep the Talent On-Message

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.

Ads in AR, VR, and 360: How Many Will Viewers Tolerate?

Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.

3 Tips From Facebook on Matching Video Ads With Viewers

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.