Living room streaming is exploding in popularity, and advertisers are taking note. Connected TV viewing follows its own rules, peaking on the weekends.
Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
The industry might be focused on the high rate of ad blocker use, but it’s ad fraud that’s siphoning money from budgets every day.
To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.
Marketers are bringing their video campaigns to social platforms, with Facebook leading the way. A report sees strong interest in Facebook Live, as well as rising ad budgets.
With the rise of mobile devices, Facebook video, and too many social platforms to count, the video ad landscape changes every day. Here’s what pros say delivers the best results today.
For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.