The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
Tremor Video studied over 40 billion ad calls to create a snapshot of where and how consumers are viewing online video. Click to see the company’s infographic.
The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad’s message.
Internet users turn to ad blockers because they don’t feel their personal information is being used responsibly, but they’re costing the sites they love billions.
Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.
The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.
Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.