ad

Crystal Ball Time: 6 Online Video Advertising Predictions for ’17

Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.

In Online Video Advertising, Demographic Targeting Still Rules

In a world of new digital options, many agency advertisers and brand marketers find the most value in tried-and-true age and gender demographic targeting.

A Season of Growth: Ad Views Up 28% YOY, Video Views Up 37%

Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.

Adobe Debuts TV Media Management for Online Video Ad Planning

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.

Mid-Roll Ads Taking Share From Pre-Rolls, High Viewer Acceptance

Advertisers are signing up for mid-roll ads in greater numbers since viewers are more likely to watch the full ad, but there are still pitfalls to avoid.

Online Video + TV Advertising = Ad Dream Team, Says Videology

Today’s viewers aren’t watching only online shows or only broadcast shows, so why limit ad campaigns to one or the other? A report shows the effectiveness of going cross-screen.

3 Predictions for OTT, VOD, and Programmatic TV in 2017

Programmatic advertising will expand in 2017, but progress will be slow. An industry expert shows why broadcasters will make or break programmatic’s future.