Study these differences in viewing patterns to learn how to reach desired demographics with Super Bowl ads. Remember, a lot of the viewing happens after game day.
When mobile viewers are rewarded for their time, they have more positive feelings about the video ads they see. That translates to strong brand lift.
The company now serves more videos on mobile than desktop, so it’s creating new tools that let advertisers target mobile viewers and run cross-screen campaigns.
What is the state of the video advertising market in 2017? Is programmatic on the rise? And what video content is most effective? A report from Videology asks the experts.
Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren’t the ads most often shown to consumers.
Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.
It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.