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Ad Fraud Rates Are Low for Premium Publishers, Says ComScore

While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.

Video Ad Viewability Up Sharply, Finds Integral Quarterly Report

In a three month span, video ad viewability rose by almost 10 percent. That’s good news for marketers and advertisers.

Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.

Video Ad Completion Rates Surprisingly Low, Finds Report

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.

Measurement Remains Chief Obstacle for Online Video Advertising

A CES panel about reaching consumers on TV and online video managed to agree on one thing: Measurement for online video ads isn’t there yet.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.

Dollar Shave Club: The Online Viral Video Success Steps to TV

What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.