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Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar

Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.

The Adpocalypse Isn’t Over Yet; In Fact, it’s Only Just Begun

The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.

ARF Panelists Address Problems of Cross-Screen Video Measurement

The future of video marketing isn’t TV or digital: It’s TV and digital. Combining the two delivers rewards beyond what either one can provide alone, but first marketers need a better way to measure results.

10 Key Insights from Kantar’s Survey of Advertising Preferences

Online consumers are surprisingly accepting of ads. It’s only poor ad practices—such as unsophisticated retargeting—that make them install ad-blockers.

Is Ad-Blocker Use Finally Slowing? eMarketer Looks to Europe

Germans are heavy ad-blocker users, while adoption is finally slowing in the U.K. Residents of both nations need to be persuaded of the value of ad-supported content.

65% Say Brands That Use Vertical Videos Are More Innovative: YuMe

Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.

It’s Official: The Next Version of Google Chrome Will Block Ads

Publishers have six months to clear all the poor ad experiences from their desktop and mobile sites, or risk having all their ads blocked for Chrome users.