Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.
Super Bowl Sunday means ads first, football second. To keep track of the players and chart their performance. YouTube launches its annual AdBlitz site.
While the United Kingdom is leading the world in programmatic trading, major players still need to overcome significant hurdles along the road to adoption.
When planning a holiday video campaign, think heartwarming, loving, and inspirational—and be sure to launch your campaign before Thanksgiving.
YouTube has created its 2015 year-end ad leaderboard, and invited viewers to vote on the top ads in five categories. Here’s what worked in 2015.
Reader’s Digest, Mashable, Hearst, WebMD and—yes—Playboy will make their newfront debuts in May, hoping to win over fickle media buyers.