After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.
Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.
It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.
It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.