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Consumer Packaged Goods and Retail Lead Online Video Advertising

CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.

Nearly a Quarter of Online Video Ads Are Fraudulent: Videology

Up to 23 percent of online video ad dollars could be wasted due to bot traffic, but two companies are combining to offer a comprehensive cure.

Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.

Gawker and Microsoft Look at the Future of Branded Video

While branded video advertising is the future of online video sales, things haven’t changed much since the first sponsored television soap opera.

Programmatic Video Is More Premium Than Linear TV Says Turner

Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.

Viewability Guidelines for Mobile Look Like Desktop Guidelines

The proposed guidelines for when a mobile video or display ad is considered viewabile are hereā€”and they should inspire feelings of deja vu.

68% of Marketers and Agencies Will Raise Digital Video Ad Budgets

It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.