Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.
Programmatic online video advertising won’t take off until premium content is available, and brands won’t invest until they know exactly where their ads will appear.
Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.
Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.
Online video advertisers are paying for a lot of impressions that are never seen. Could an open standard be the answer to measuring viewability?
Ad dollars are being wasted on video ads that are never seen by viewers. Websites supplying ad space need to do a better job of offering real value.
‘Viewability’ could become the hot new metric for online ad performance. Do shoppers have a chance to see your video? Viewability measures let you know.