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Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.

Video Ad Completion Rates Surprisingly Low, Finds Report

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.

Measurement Remains Chief Obstacle for Online Video Advertising

A CES panel about reaching consumers on TV and online video managed to agree on one thing: Measurement for online video ads isn’t there yet.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.

Dollar Shave Club: The Online Viral Video Success Steps to TV

What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.

The 4 Types of Wasted Video Ad Impressions: Learn to Avoid Them

Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.

Instagram Now Accepting 15-Second Video Ads—With Conditions

Video ads have finally come to the popular social networking site, but they’ll need to fit the format if they’re going to be welcomed.