ad

Viewability Is the Tip of the Iceberg: Get the Whole Picture

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.

Getting Schooled: What Works in Back-to-School Online Video Ads

Videos featuring celebrities and humor might do well during the Super Bowl, but back-to-school shopping is a whole different ballgame. Here’s what works.

Marketers See Opportunities in VR and 360-Degree Videos

Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.

For Video Monetization, Publishers Look to YouTube and Facebook

A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.

Connected TV Ad Requests Up 300% Over 3 Years, Says Videology

Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.

The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

IAB Ad Portfolio Debuts, Helps Ads Fit a Variety of Screen Sizes

Say goodbye to fixed pixel size ads and hello to flexible ads that maintain a specific aspect ratio and are able to appear at different sizes on different platforms.