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5 Programmatic Advertising Predictions That Will Rock TV

How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.

5 Important Lessons on Video Ad Length for Demographic Targeting

Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.

The Top 10 Breakthrough Ads of Q1 2016: Microsoft Leads the Way

By measuring which ads were the most likeable and earned the most attention, Ace Metrix calculates their ability to break through the clutter and get noticed.

MRC Releases Guidelines for Mobile Ad Viewability Standards

Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.

Mobile Video Led 2015’s Growing Viewer Demand, Finds Tremor

Last year was a strong one for mobile video, culminating in a viewing spike in December. Advertisers responded to changing viewing habits by running cross-screen campaigns.

Video Ad Viewability Rates Flat for 2 Years, Despite the Efforts

There’s been a lot of attention paid to video ad viewability rates, but not a lot of action. A report from Viant finds that viewability is flat, but some sites offer far higher viewability rates than others.

Get to the Point: 5 Places Where Short Video Ads Perform Best

YuMe looked at the value of various length ad sports in real-world campaigns, finding that short video ads have a purpose but aren’t right for every audience.