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Pixability Takes $18M in Series C, Will Expand Ad-Buying Platform

The company’s YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.

ComScore Shows Where the Viewers Aren’t: Video Ad Fraud Rampant

Fraudulent views can add up to 40 percent of all traffic on some sites, ComScore finds. Be sure you aren’t wasting your online video ad dollars.

Branded Content: Finding a Balance Between Art and Commerce

When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.

3 Considerations for Maximizing Digital Video Ad Investments

When planning a multi-platform branded video ad campaign, here are essentials that marketers can’t afford to overlook.

Ad Fraud Rates Are Low for Premium Publishers, Says ComScore

While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.

Video Ad Viewability Up Sharply, Finds Integral Quarterly Report

In a three month span, video ad viewability rose by almost 10 percent. That’s good news for marketers and advertisers.

Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.