CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
Up to 23 percent of online video ad dollars could be wasted due to bot traffic, but two companies are combining to offer a comprehensive cure.
How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
While branded video advertising is the future of online video sales, things haven’t changed much since the first sponsored television soap opera.
Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.
The proposed guidelines for when a mobile video or display ad is considered viewabile are here—and they should inspire feelings of deja vu.
It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.