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5 Tips to Maximize Time Spent with Online Video

Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.

AnyClip Takes in $21M, Using Money to Pair Video Ads With Viewers

The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.

MRC Announces Results from Third Phase of Viewability Testing

Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.

Facebook Hits YouTube in the Wallet: Offers Ad Revenue Sharing

In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.

Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick

Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.

SourceKnowledge Debuts Engage, Programmatic Video Ad Platform

With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.

AOL Launches Partner Studio to Create Ad Campaigns With Brands

Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.