While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.
In a three month span, video ad viewability rose by almost 10 percent. That’s good news for marketers and advertisers.
Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.
Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.
A CES panel about reaching consumers on TV and online video managed to agree on one thing: Measurement for online video ads isn’t there yet.
While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.
What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.