Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.
Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.
Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.
Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
Is addressable video here yet? While 35 million U.S. homes now have access, the ad supported experience has a long way to go.