Yes, brands can offer creative and memorable moments in just six seconds. A Verizon Media executive highlights short spots that succeed.
Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.
Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.
With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.
How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.