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9 Is the Magic Number When it Comes to Video Ad Exposure: YuMe

How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.

50% of TV Streamers Prefer Commercials to Ad-Free Subscriptions

While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.

Mashable Dives Into Vertical Video Ads at its 2017 NewFront

What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.

Virool and TeamDom Create a Production Studio Just for Verticals

Consumers on the popular social video apps are young, coveted, and not interested in sitting through ads. Getting them to stop and watch requires a savvy production team.

Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.

Facebook Beats YouTube as a Distribution Partner, Finds Survey

When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.

Advertisers Increasingly Want Skippable Video Ads: Videology

Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?