One ad blocker is holding advertisers hostage, demanding payment to avoid being blocked. Publishers need to get smart and tough if they’re going to beat the blockers.
It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.
Late Night host Seth Meyers makes online video advertising fun during the conference’s second-day keynote address.
Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.
Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.
Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.