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Today’s Measurement Challenges Are Bigger Than Any One Company

The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.

Time Inc.’s Proprietary Native Video Ads Adapt to Any Device

By building Adapt Video, a flexible ad format, on top of DoubleClick’s framework, Time Inc. is creating new revenue opportunities and giving viewers a full-screen experience.

Streaming Video CTV Ads Found Less Annoying Than Broadcast Spots

Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.

Rewards Matter: Consumers Like Video Ads Best When Rewarded

Consumers want to be rewarded for their time. “Our attention is valuable,” they say. “If you want me to watch your video ad, pay me to do it.”

Advertisers: Lead With TV, Fill-In With Online, Advises Adobe

TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.

Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.

Stop Screaming at Me: Marketers Need to Keep Up With the Browsers

The browser makers are in charge and marketers had better fall in line. Flash is ending and auto-play restrictions are emerging. Here’s everything marketers need to know about the new viewing rules.