MediaTek and A+E Join Nielsen’s Dynamic Ad Insertion Pilot

With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.

ACR: Unsure What it Means? Viant Offers a Guide for Marketers

It’s called automatic content recognition and it takes the guesswork out of advertising. Why just hope video ads reach their targets when ACR makes it a certainty?