2018

88% Will Increase Online Video Spending in 2018, Finds Wochit

Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.

Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.

Planning for ’18: Reevaluate the Online Video Channels Brands Use

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.

Online Video Ad Market to Reach $27.2 Billion U.S. this Year

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.