The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.
Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.
Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.
It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.