2017

Recapping the Biggest Moves in Online Video Marketing in 2017

The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.

Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.

Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

Online Video Ad Market to Reach $27.2 Billion U.S. this Year

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.

A Roadmap for 2017: The State of Online Video Advertising

Mobile devices are on the rise, but TV still dominates. Programmatic sales gain ground and advertisers fret over viewability. Here’s a U.K.-centered view of where the online video ad world now stands.

Announcing the Winners of the 2017 Video Campaigns of the Year Awards

What a talented group of readers this site has! The 2017 winners set a new level of excellence and deserve much praise. Check in to see who won.

Crystal Ball Time: 6 Online Video Advertising Predictions for ’17

Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.