It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.
While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.
Mobile devices are on the rise, but TV still dominates. Programmatic sales gain ground and advertisers fret over viewability. Here’s a U.K.-centered view of where the online video ad world now stands.
What a talented group of readers this site has! The 2017 winners set a new level of excellence and deserve much praise. Check in to see who won.
Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.
2016 was a huge year for online video, as all the major players released improvements designed to attract brands and engage viewers. Look for 2017 to build on that knowledge and momentum.