2017

Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.

Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

Online Video Ad Market to Reach $27.2 Billion U.S. this Year

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.

A Roadmap for 2017: The State of Online Video Advertising

Mobile devices are on the rise, but TV still dominates. Programmatic sales gain ground and advertisers fret over viewability. Here’s a U.K.-centered view of where the online video ad world now stands.

Announcing the Winners of the 2017 Video Campaigns of the Year Awards

What a talented group of readers this site has! The 2017 winners set a new level of excellence and deserve much praise. Check in to see who won.

Crystal Ball Time: 6 Online Video Advertising Predictions for ’17

Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.

Recapping the Biggest Moves In Online Video Marketing In 2016

2016 was a huge year for online video, as all the major players released improvements designed to attract brands and engage viewers. Look for 2017 to build on that knowledge and momentum.