YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.
Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.
One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.
60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.
Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.
Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.
Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.
While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.