The Ultimate HTML5 Video Guide

Video Essentials

Video Marketing Power Summit: Hitting New York City This May
January 15, 2018
By Troy Dreier
Influencer Marketing Today: Brands Should Be Open, Creative, Fun
January 9, 2018
By Troy Dreier
60% of Media Buyers Believe Cross-Screen Campaigns More Effective
January 4, 2018
By Troy Dreier

How-Tos

How Genius Created Brand-Sponsored Live Video Events for Fans
November 29, 2017
By Troy Dreier
How to Incorporate Brand Journalism in an Online Video Strategy
July 25, 2017
By Stjepan Alaupovic

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Roku Introduces New Ad Insights Suite to Enable Marketers to Better Quantify OTT Advertising Results
January 17, 2018
Universal Pictures and OmniVirt Launch AR Ads for the Mobile Web
January 15, 2018
Sinclair Broadcast Group and Imagine Communications Collaborate on Next-Gen Monetization Solutions
January 15, 2018
Tru Optik Launches OptOut.TV to Give Consumers Access to More Privacy Controls
January 12, 2018

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Feature

Featured Story

Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof

It turns out Facebook didn't just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.

News

Backlash: YouTube Faces Partner Rage Over Monetization Changes
On January 17, 2018

YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.

Integrated and Customized Campaigns Are 57% More Effective
On January 16, 2018

Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.

Google Preferred Adds 10,000 Human Moderators to Vet YouTube Vids
On January 13, 2018

One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.

Connected TV Devices Now More Common Than Tablets: YuMe
On January 8, 2018

60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.

Cross-Platform Measurement Arrives From ComScore and Sling TV
On January 5, 2018

Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.

Forecast Shows Video Digital Video Sales Growing by 29% in 2018
On January 5, 2018

Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.

T-Commerce Ready for Takeoff: 76% Would Buy Through Televisions
On December 28, 2017

Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.

Online Video Ad Spend Grew 36%, Finds IAB Revenue Report
On December 27, 2017

While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.