The Ultimate HTML5 Video Guide

Video Essentials

DAM for Video Marketers: An Easier Way to Keep Track of Files
August 9, 2018
By Troy Dreier
Instagram and Snapchat Stories Key to Reaching Young Viewers
August 8, 2018
By Troy Dreier
VR/AR/360 Production: Making the Case Inside an Organization
August 3, 2018
By Troy Dreier

How-Tos

How Marketers and Advertisers Can Build a Culture of Creativity
July 29, 2018
By Troy Dreier
How to Do YouTube Influencer Video Marketing the Right Way
July 6, 2018
By Troy Dreier

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution
August 13, 2018
ComScore Adds Smart TV Data to Marketing Solutions through Partnership with Inscape
August 9, 2018
Triton Digital Integrates with Tru Optik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and Podcast Advertising
August 7, 2018
WARC reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018
August 3, 2018

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Feature

Featured Story

360 Video: Impress With Quality Over Quantity, Says Meredith

Does that VR or 360 video project pass the OMG test? If not, it's not worth doing says one Emmy award-winning digital producer.

News

Facebook Now Beats YouTube for Video Viewing, Relevant Ads
On August 9, 2018

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.

Hulu Sees a Robust Future in Interactive Connected TV Ads
On August 7, 2018

Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.

CTV Completion Rates Peak at 97%, Finds Extreme Reach Q2 Report
On August 1, 2018

Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.

Campaign Ratings From ComScore Offer Cross-Platform Measurement
On July 31, 2018

ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.

Broadcast Spending Down, Digital Broadcast Rising, Says Matrix
On July 31, 2018

While broadcast spending is still the far bigger area, digital broadcast is on the upswing. It reflects a new reality in how advertisers reach audiences.

MightyHive Proves Ads.txt Stops an Alarming Amount of Ad Fraud
On July 26, 2018

MightyHive and The Guardian US ran an experiment and found 72% of some video buys were fraudulent, but ads.txt almost eliminated the problem.

Original Digital Video Ad Budgets Show a 68% Increase: IAB
On July 23, 2018

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.

Measure All Video From One Dashboard: SimpleReach Makes it Simple
On July 19, 2018

Some platforms say a view is 3 seconds long and some say it's the entire video. With SimpleReach, marketers can measure however they like.