The Ultimate HTML5 Video Guide

Video Essentials

Solving the Technical Challenges in CTV and OTT Ad Delivery
December 12, 2018
By Troy Dreier
Unlock Untapped YouTube Targeting
December 8, 2018
By David Schnackenberg
Embrace Experimentation During Addressable TV’s Early Days
December 6, 2018
By Troy Dreier

How-Tos

How Marketers and Advertisers Can Build a Culture of Creativity
July 29, 2018
By Troy Dreier
How to Do YouTube Influencer Video Marketing the Right Way
July 6, 2018
By Troy Dreier

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Cedato Launches Industry’s First Intent-Based Instream Video Advertising Format
December 13, 2018
Life Science Marketers Embrace HapYak Interactive Video Solution Targeting ISI Compliance and More
December 13, 2018
Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative, Targeting, And Measurement Solutions
December 13, 2018
Powtoon for Agencies Brings Simple and Affordable Video Creation to All Marketing Professionals
December 13, 2018

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Feature

Featured Story

IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.

News

Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video
On December 11, 2018

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

RhythmOne Works With Placed to Track and Measure In-Store Visits
On December 10, 2018

The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.

Advanced TV Attribution Now on Par With Digital, Says FreeWheel
On December 3, 2018

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

Omnichannel Marketing Has Doubled in the Last 4 Years: Report
On November 30, 2018

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.

MediaTek and A+E Join Nielsen’s Dynamic Ad Insertion Pilot
On November 29, 2018

With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.

Conviva Buys Delmondo, Expands Measurement to Social Platforms
On November 28, 2018

Streaming TV measurement specialist Conviva adds social platform measurement to its portfolio, creating a multiplatform suite.

RhythmOne Offering More Ways to Reach Connected TV Viewers
On November 27, 2018

When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.

Socialive Studio Brings Live Video to Owned and Operated Sites
On November 13, 2018

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.