After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.
Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.
ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.
While broadcast spending is still the far bigger area, digital broadcast is on the upswing. It reflects a new reality in how advertisers reach audiences.
MightyHive and The Guardian US ran an experiment and found 72% of some video buys were fraudulent, but ads.txt almost eliminated the problem.
TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
Some platforms say a view is 3 seconds long and some say it's the entire video. With SimpleReach, marketers can measure however they like.