The Ultimate HTML5 Video Guide

Video Essentials

The MatPat Interview, Part 1: Prepping for the Holidays
October 4, 2017
By Troy Dreier
Advertisers: Lead With TV, Fill-In With Online, Advises Adobe
October 3, 2017
By Troy Dreier
Stop Screaming at Me: Marketers Need to Keep Up With the Browsers
October 1, 2017
By Nadine Krefetz


How to Incorporate Brand Journalism in an Online Video Strategy
July 25, 2017
By Stjepan Alaupovic
How to Deliver the Right Videos to the Right Viewers
March 23, 2017
By Troy Dreier



Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Teads Expands Video Offering with Launch of inRead 3D
October 4, 2017
TVadSync Unveils Real-Time TV Ad Re-Targeting for Marketers, Enabled by Centro
October 2, 2017
Connekt Emerges from Stealth Mode to Launch Transformative TV Advertising and Commerce Platform
October 2, 2017
comScore Launches Activation Solution Suite to Improve Audience Targeting and Advertising Relevance Using TV, Digital and Cross-Platform Data
September 27, 2017

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Featured Story

Creating a Holiday Video Strategy: The MatPat Interview, Part 2

The holiday time is the right time to attract shoppers with online video. Don't worry if you're just getting started: Here's how to make a late start work to your advantage.


Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report
On October 2, 2017

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.

DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again
On September 14, 2017

In only five minutes, any advertiser can use ComScore's free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth
On September 12, 2017

It's a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.

Brand Safety: Don’t Just Take YouTube’s Word for It—Verify It
On September 9, 2017

YouTube's brand safety scare might be over, but brands still need to be vigilant. OpenSlate is offering an independent third-party YouTube verification service.

Marketers Discover the Power of Personal Stories at Podcast Upfront
On September 7, 2017

The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it's a dream come true.

Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads
On September 6, 2017

The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.

Facebook, YouTube, FB Messenger the Most Used Mobile Apps
On August 24, 2017

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.

AdColony Sees Big Numbers for Aurora Interactive Mobile Video Ads
On August 23, 2017

Brands win when ads are fun, clickable, and surprising. AdColony's Aurora HD Video format lead to significant gains for three mobile advertisers.