Video Essentials

Advanced TV Attribution: A Free Downloadable Guide Explains It

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.

Brand Safety Matters: Study Shows the Costs of Poor Placement

Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.

Mixed Reality Glasses Are Coming, and So Are a New Type of Ads

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.

Marketers React With Anger to the Facebook Video Ad Lawsuit

While marketers and advertisers demand transparency, one of the area’s biggest players is accused of a years-long cover up.

How L’Oréal Drove Online Traffic With Data-Driven Video Ads

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

SSAI: What Marketers Need to Know About Server-Side Ad Insertion

It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.

Ad-Supported OTT Video Watched by the Young and the Wealthy

It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.