Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.
Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
While marketers and advertisers demand transparency, one of the area’s biggest players is accused of a years-long cover up.
Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.
It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.
It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
Connected TV: Where Digital Meets Television
Overcoming Obstacles: Getting a Handle on Brand Safety, Viewability, and More
