Video Essentials

3 Tips for Taking Home a Cannes Lion, Courtesy of Ace Metrix

As the saying goes, you can’t make an omelet without breaking a few eggs. In this case, the eggs are your customers and the omelet is a highly coveted Cannes Lion.

Today’s Measurement Challenges Are Bigger Than Any One Company

The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.

For Brands of Any Size, YouTube Creators Site Offers Helpful Tips

YouTube has launched the 2.0 version of its Creators Site, now with more advice, better organization, and a master class video series on growing a channel.

Rewards Matter: Consumers Like Video Ads Best When Rewarded

Consumers want to be rewarded for their time. “Our attention is valuable,” they say. “If you want me to watch your video ad, pay me to do it.”

Creating a Holiday Video Strategy: The MatPat Interview, Part 2

The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage.

The MatPat Interview, Part 1: Prepping for the Holidays

The holidays are a critical time for online video marketers. In this interview, brand consultant and YouTube superstar Matthew Patrick (aka MatPat) offers advice for creating a winning strategy.

Advertisers: Lead With TV, Fill-In With Online, Advises Adobe

TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.