Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.
Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.
Digital marketers spend a lot of money on demographic data, but they’re not happy with the results. A report says accuracy is marketers’ biggest concern.
While standardization will allow marketers to make buys across linear and CTV in unified campaigns, getting there means getting many players working together.
Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.