Video Essentials

Super Bowl Streamers: Who They Are and How to Reach Them

Study these differences in viewing patterns to learn how to reach desired demographics with Super Bowl ads. Remember, a lot of the viewing happens after game day.

Rank Your Business: Vidyard Creates 1st Business Video Benchmarks

Is your company ahead of the curve when it comes to video production or trailing badly? Vidyard’s benchmarks show how companies are getting their messages out and attracting new customers with online video.

Get Viewers Watching Mobile Video Ads With a Value Exchange

When mobile viewers are rewarded for their time, they have more positive feelings about the video ads they see. That translates to strong brand lift.

YouTube Improves Mobile and Cross-Screen Advertising Options

The company now serves more videos on mobile than desktop, so it’s creating new tools that let advertisers target mobile viewers and run cross-screen campaigns.

7 Steps to Video Adoption: Creating an In-House Success Story

Adding video capabilities to your company was the first step. Now, you need the employees to get excited about using it. Here are 7 steps for creating a video-centric workplace.

Industry Leaders Offer 2017 TV and Video Outlook for US and UK

What is the state of the video advertising market in 2017? Is programmatic on the rise? And what video content is most effective? A report from Videology asks the experts.

OnlineVideo.net’s Video Campaigns of the Year Awards 2017: Enter!

It’s back for a second year: OnlineVideo.net will reward the best online video marketing campaigns from the past 12 months, but before we can do that we need your help. Enter your best work now!