Video Essentials

Embrace Experimentation During Addressable TV’s Early Days

Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.

Influencer Marketing Mistakes: 6 Easy Ways to Do It Wrong

Even the biggest agencies aren’t above making a few influencer marketing mistakes. Read this list to find out how all your hard work could go terribly, terribly wrong.

Pay Attention: Can Marketers Be Sure Consumers Are Watching?

While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?

3 Holiday Video Ad Tips: How to Get Views and Drive ROI

To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.

Millennials Shop With Online Videos: 85% Purchase After Viewing

Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.

Advanced TV Attribution: Three Ways it Helps Drive Sales

As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.

Are Data Privacy Regulations Coming? LiveRamp CEO Hopes So

The future of advanced TV will be built on data, but it won’t work if systems can’t communicate. Federal regulations could be the answer.