While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?
To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.
Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.
As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.
The future of advanced TV will be built on data, but it won’t work if systems can’t communicate. Federal regulations could be the answer.
Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.