Video Essentials

Learn Cross-Screen Success at the Video Marketing Power Summit

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.

Why Brands Should Focus on Storytelling With Online Video

Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.

Ads.txt Survey: Over Half Say it Builds Trust for Programmatic

It offers greater transparency and greatly reduces fraud. But an Ads.txt survey finds one-fifth of advertisers have never heard of it.

VR, AR, and 360 Video for Marketing: See it First at the Video Marketing Power Summit

Join us May 9 in New York City for the most forward-looking video marketing conference yet. Naturally, the future of VR, AR, and 360 video is on the agenda.

Mobile Game Video Ads: Marketing Success Is All About the Rewards

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.

Peek at Video Ad AI, Adobe’s Video Marketing Platform Time-Saver

What works on one video platform might be unwatchable on another. Get a sneak peek at a product that creates new versions using artificial intelligence.

Digital TV and Traditional TV Viewers: Plan a Marketing Campaign

Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.