Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.
It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.
It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.
A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
There’s no standing still in today’s video marketing where rapidly shifting uses for data and personalization are just the beginning.