Video Essentials

How L’Oréal Drove Online Traffic With Data-Driven Video Ads

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

SSAI: What Marketers Need to Know About Server-Side Ad Insertion

It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.

Ad-Supported OTT Video Watched by the Young and the Wealthy

It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.

Google Preferred too Risky for Brands: Video Advertising Bureau

Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.

The Instagram-YouTube Debate: Which Is Better for Brands?

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.

Streaming Services Offer New Opportunities for Advertisers

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.

In 2018, Video Marketers Grapple With a Rapidly Shifting World

There’s no standing still in today’s video marketing where rapidly shifting uses for data and personalization are just the beginning.