The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.
Web growth is saturated and online viewing is taking from traditional TV. Video marketers need to optimize their media buys to follow the target audience.
Using artificial intelligence, marketers at small- and mid-sized companies can even the odds against their deep-pocketed competition, getting videos in front of the right viewers at the right time.
Adding multiplatform TV to a marketing campaign along with digital delivers vastly improved and quantifiable results, Accenture analysis concludes.
Broadcasters try to solve measurement problems caused by fragmentation, while advertisers expect more from their core partners.
Small companies are winning customers by getting savvy with online video marketing, offering low-budget videos that both entertain and inform.
Not to rain on Snap’s big moment, but growth is driven by older users who don’t create much content. For the young, Instagram has more heat.