Video Essentials

Millennials Shop With Online Videos: 85% Purchase After Viewing

Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.

Advanced TV Attribution: Three Ways it Helps Drive Sales

As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.

Are Data Privacy Regulations Coming? LiveRamp CEO Hopes So

The future of advanced TV will be built on data, but it won’t work if systems can’t communicate. Federal regulations could be the answer.

Advanced TV Attribution: A Free Downloadable Guide Explains It

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.

Brand Safety Matters: Study Shows the Costs of Poor Placement

Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.

Mixed Reality Glasses Are Coming, and So Are a New Type of Ads

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.

Marketers React With Anger to the Facebook Video Ad Lawsuit

While marketers and advertisers demand transparency, one of the area’s biggest players is accused of a years-long cover up.