Video Essentials

Serving the Right Ads to the Right Viewers: The Online Challenge

As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.

Premium Online Video: Does Production Value Matter Anymore?

YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.

2 Best Practices for Branded Video Success

What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.

Mindshare Explains How to Close a Sale With Online Video

How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.

How Do Shoppers Use Online Videos? Invodo Crunches the Numbers

A new report shows that online shoppers watch videos when available, appreciate the information those videos provide, and rate them highly.

6 Ways to Wake Up Sales Operations with Online Video: uStudio

By investing in online video, companies can give their sales teams the tools they need to succeed and ensure they have those videos on any device.

Tap Into an Audience’s Passions to Drive Purchases, Says YouTube

When people research products on YouTube, they want to see more than the features — they want to see how those products will fit into their lives.