It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.
Late Night host Seth Meyers makes online video advertising fun during the conference’s second-day keynote address.
Social media marketing comes with its own set of best practices. A joint study from Ace Metrix and Twitter shows the common traits that top-performing Twitter video ads share.
If your channel has a sizable audience, it’s time to monetize it. We break down the 5 ways successful channels can turn their popularity into cold hard cash.
The Google Chrome browser now pauses many Flash ads, which means fewer views and more unhappy advertisers. Here’s how to make sure your ads get seen every time.
Facebook offers marketers a way to reach millions of shoppers with autoplay video, but that doesn’t mean the platform is going to work perfectly every time.
What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.