Video Essentials

5 Ways to Optimize Your Videos for YouTube

With so much content on YouTube, videos need a little help to stand out. Here are tips for brands created directly by the experts at YouTube.

YouTube’s Guide to Creating Brand Content People Want to Watch

Make videos people can’t wait to share, play off of current trends, and never ever try to be fake with a YouTube viewer.

The Video Doctor: 6 Simple Fixes for Corporate Video Mistakes

Don’t let bad videos happen to your brand! We single out six video offenders and show how — with just a little effort — they could have enjoyed much better results.

How Kia Mixed Online Videos and the NBA to Drive Brand Awareness

Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.

Zefr: How Working with YouTube Influencers Can Help Brands

Partnering with the right YouTube video makers can help spread a brand’s message, but it has to be part of a larger video strategy.

The Ze Frank Interview: The Social Element to Video Marketing

Brands have an unmatched opportunity to create discussions and engage with consumers. Ze Frank shares his thoughts on video marketing success.

How GE Uses Instagram and Vine Videos to Entertain and Inform

For video marketers thinking about using either Instagram or Vine, GE says try both. Learn how GE spreads different messages with each platform.