Video Essentials

OTT Viewers Watch Together and Talk About the Brands They See

A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised.

IAB Releases Vertical Video Guide: Give Shoppers the Full Picture

While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started.

OTT Advertising: How Brands Can Reach Consumers Where They Live

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.

Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.

Viewability Crucial for Campaign Success, But Not the Only Factor

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.

Videos Are Getting Longer, and Engagement Rates Are Rising

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.

Planning for ’18: Reevaluate the Online Video Channels Brands Use

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.