YuMe brings a lot to the table for both supply-side and demand-side growth, says RhythmOne. The U.K. ad tech company explains why it made the purchase, and how it plans to simplify the digital ad market.
For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
In this year’s Super Bowl ads race, Alexa went silent, Dodge Ram won but really lost, and game viewers just wanted to laugh.
Keep the talent happy and avoid influencer marketing mistakes: 20 percent of influencers receive giveaways instead of money.
The streaming experts at Wowza have put together an excellent guide to succeeding with Facebook Live broadcasts. Here’s a small taste.
There are a variety of ways video ad fraud can occur and just as many ways to fight it. Here are the most promising methods for combatting ad fraud.
It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.