Video Essentials

Announcing the Winners of the 2017 Video Campaigns of the Year Awards

What a talented group of readers this site has! The 2017 winners set a new level of excellence and deserve much praise. Check in to see who won.

3 Essential Tips for Running Video Campaigns on Social Platforms

So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.

Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.

Google and Facebook Rule the Ad World, So How Can Others Compete?

Two powerful players siphon off the majority of online ad spending. Are advertisers happy about that or are they looking for an alternative?

3 Tips for Snapchat Brand Success: How to Get and Keep Followers

Winning at Snapchat is a struggle for many brands: It has a huge and active young user base, but getting in front of them is difficult. Here’s how to beat the odds.

Christopher Walken Won the Super Bowl, Declares TiVo Viewing Data

What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.

30% of Millennials Are Cordless, So Learn How to Reach Them

Some cut the cord and some never had a cord to begin with. Whichever the case, they still love online video and several ad-supported platforms.