Hire seasoned professionals or create a team and do-it-yourself? A South by Southwest panel explored the pros and cons of both methods.
Can video marketers plan for viral sharing and retweeting? The science of earned media isn’t there yet, but it’s advancing.
Grumpy Cat and Lil Bub are online megastars. Businesses work to harness that power without getting in the way.
The first great online video creations will come along soon, but marketers should look to tried and true stories and storytellers to connect with an audience.
Creating impressive time-lapse effects is easier than you think. Many cameras have interval shooting modes that make the process simple.
Take your online video efforts to the next level! Here’s how to create memorable videos that your customers will watch, connect with, and share with friends.
Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.