Video Essentials

The 3 Things Brands Must Do to Grow an Audience on YouTube

At VidCon 2015, a YouTube expert in creator growth shared the three most powerful tips for improving views and developing an audience on the platform.

Why Brands Should Publish Video on Twitter: A VidCon Conversation

Twitter video provides social interactions that YouTube can’t match. And thanks to several improvements to the viewing experience, viewing numbers are exploding.

BuzzFeed Motion Pictures Serves 1B Views Monthly by Going Niche

During a VidCon 2015 interview, Ze Frank explained how exploring niche topics and understanding personal identities has helped his site score big with online video.

5 Tips to Maximize Time Spent with Online Video

Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.

What Video Marketers Can Learn From YouTube’s Top 100 Brands

If brands want to succeed on the internet’s top video destination, they need to study what the most successful video creators are already doing.

Vice Advises Major Brands on How to Market to Millennials

He may not be a millennial, but Vice CEO Shane Smith knows how to communicate with them. The best choice is often the simplest.

5 Things Marketers Need to Know About 360-Degree Video Right Now

Create a cutting-edge experience for viewers with virtual reality video. It’s available now, but creating it isn’t as simple as shooting traditional linear video.