Video Essentials

What Brand Marketers Don’t Know About YouTube, But Should Learn

Do you know the 10 different varieties of YouTube ads? Do you know how to hyper-target on YouTube for maximum effectiveness? A guide from Pixability puts the answers at your fingertips.

Havas Worldwide Explains the Basics of Branded Video

Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).

The Cola Wars Are Still Being Fought, But Now They’re on YouTube

In the 70s and 80s, brands controlled their message with expensive TV commercials. Now, most brand videos are created by fans. How can brands have an impact?

Turn Viewers Into Buyers: Prepare for the Holidays With Video

Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.

4 Video Strategy Tips From PR Newswire to Help Brands Excel

These four tips will have you thinking beyond your normal limits, expanding your video marketing campaigns in new directions.

Tubular Labs White Paper Shows How Top Brands Succeed on YouTube

Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.

For Brand Authenticity, Hand Creative Control to YouTube Stars

The results speak for themselves. YouTube stars know their audience, so get out of the way and let them do what they do best.