Video Essentials

Gen Z: 5 Tips for Appealing to Young and Engaged Consumers

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.

Phillip Picardi and Teen Vogue Lead the Way on Brand Fearlessness

Don’t be put off by angry comments, says Phillip Picardi. “The commenters are just a little bit louder because they’re a little bit crazier.”

5 Steps for Creative Video Ad Innovation: Discover What Works

OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.

Brand Storytelling: Be Bold at the Video Marketing Power Summit

Learn to push the envelope with dynamic brand storytelling at the upcoming Video Marketing Power Summit. Read on for a code that will save $100 off registration.

Twitter Grows Video Revenue With New Formats, Stronger Engagement

Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.

Mixpanel Media & Entertainment Report Shows Where the Viewers Are

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

MRC Viewability Standard Unreasonable, Say 97% of Video Marketers

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.