Video Essentials

Blocking Bots Increases Video Ad Engagement By 22%, Finds Study

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.

Trailers Drive Views to Facebook Videos, But There’s a Catch

Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!

Al Roker: Find the Right Platform for Your Brand’s Message

When it comes to understanding shoppers and making connections through online video advertising, this weatherman knows which way the wind blows.

Young Men Are the Most Emotional When Watching Online Video Ads

When people have intense emotional responses to online video ads, they’re more likely to share the videos and buy the products advertised.

5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast

Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.

5 Tips on Working With Bloggers to Market Online Videos

Bloggers and other industry influencers can be a valuable part of your online video marketing efforts. Here’s who to build and sustain relationships, and what to do when things go wrong.

Stream Con NYC Offers Tips on Connecting Millennials With Brands

While it can be tough advice to take, brands get better results with YouTube stars when they stay hands-off and let the talent take the lead.