Video Essentials

Who Are Omnichannel Shoppers? And Why Is Video Crucial to Them?

Today’s shoppers have access to more information than ever, and they research products even when they’re in retail stores. Be ready for them with video.

Tips and Tricks for Streaming Video Live from Your Office

Your executives want to create a live event that will have the whole industry talking. Use these tips from Lockheed Martin to make sure it goes as smoothly as possible.

3 Questions Brands Must Ask About Communicating With Video

Video is a powerful way to inform and engage with customers, but getting strong results takes planning. Here are the three questions brands need to answer.

Making the Business Case for Video in the Enterprise

Lockheed Martin and Cisco take part in a panel discussion on how best to get executive buy-in for an enterprise video solution. Read and watch this before meeting with your company’s executives.

Be a Real-Time Marketer and Join the Conversation, Says Digitas

The Digitas NewFront offered lessons on staying relevant and reaching an engaged audience with online video.

How Can Your Business Attract Generation C?

It’s not an age group, it’s a way of life. Welcome to the connected generation. Reaching and engaging with it demands an authentic, passionate approach.

Tips for Selecting the Right Online Video Platform

Evaluating an OVP can be difficult, so here are five tips to base a decision on. There’s more to an OVP that just serving videos.