So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.
At the 2018 Podcast Upfront, major podcast networks told agency buyers that podcast ad targeting is surprisingly sophisticated.
As influencer marketing grows, so do instances of follower fraud. Unsuspecting brands are wasting a large amount of their marketing budgets.
Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.
There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.
IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.