Is it bad luck? The weather? Genetics? Nope, nope, and nope., it’s that you’re following the wrong video marketing strategy—if you even have a strategy to begin with. Here are five ways that you might have gone wrong.
Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.
A jury of online marketing experts has selected the top digital marketing campaigns from the past year. They’ll bring tears to your eyes, make you feel empowered, and inspire you to create your own winning work.
Fed up with the lack of diversity in mainstream video, brands are reaching out with their own content. But making a connection requires serving up authenticity.
Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands; just give us massive prime time ad buys.
How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.
Facebook is making a tremendous push into online video, and it’s time for brands to jump in. Here are five ways to use Facebook’s unique features to drive an audience and get people talking.