When customers watch one of your videos, that should be the start of a journey, not the end. The CEO of Ramp explains how to provide that next step for viewers to follow.
Need some inspiration? Get your viewers to watch to completion and share what they’ve seen by using one of these ideas for your next branded online video.
Just because brands can customize the look of their YouTube channels with tailor-made gadgets doesn’t mean it’s a good idea. A YouTube marketing expert explains why.
A Fullscreen executive explains why brands needs to think like YouTube creators, YouTube creators need to think like brands, and everybody needs to meet in the middle.
Creating brand videos on YouTube isn’t like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.
Don’t think like a brand and create long-term video creation strategies for YouTube. Instead, think like a creator and embrace trial and error.
Hosting videos on YouTube is an essential from a marketing perspective, but should your company also work with an OVP? Here’s how to decide.