Video Essentials

Facebook Ramps Up as a Premier Video Marketing Platform

After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.

5 Ways Media Companies Can Make Money With Online Video

With the right content, your company will not only attract viewers, but also make a tidy profit. Here’s a simple guide to creating effective videos and targeting an audience.

How to Create a Brand Video Strategy That Goes Beyond YouTube

Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.

Solution Guide Helps CMOs Find Balance Between TV and Digital

Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.

Infographic Offers YouTube Advertising Roadmap: Get Started Fast

What are the four types of video advertisements on YouTube? What are the six ways to target a desired demographic? A YouTube explainer graphic has the

Ad Fraud Rates Are Low for Premium Publishers, Says ComScore

While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.

Live Streaming Video Gets Big—Literally—in Viewers’ Living Rooms

Viewers are turning to TV devices like Roku boxes and gaming consoles to stream live video, so those streams had better look sharp on big screen TVs.