Video Essentials

Facebook Video Creation Kit Helps Brands Prepare for the Holidays

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.

Connected TV Advertising: The Future of OTT Is Nearly Here

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.

Video Marketing Silos Need to Be Reorganized for Today’s Viewers

When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.

Video Marketing By the Numbers: Who’s Making Videos and Why?

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

Brands React: Why Is it So Hard to Let Go and Trust Influencers?

Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.

Can AT&T + TimeWarner + AppNexus Win Against Google and Facebook?

If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.

Fake Influencers Are Ruining Marketing, Here’s How to Spot Them

Tens of millions of marketing dollars are wasted every year on fake influencers who bought their followers. A VidCon session shows how to sniff them out.