Video Essentials

Brightcove Offers a Roadmap for Video Marketing Superheroes

Before beginning a brand video campaign, determine what type of campaign you’re running. Answering these five questions will start the process.

5 Takeaways From Google’s State of Play Programmatic Video Report

Despite what you’ve heard, online video ad viewability rates are rising, with Google counting a 12 percentage point gain in 2015.

In Facebook Newsfeeds, Ads Need to Learn to Play a Starring Role

What does it take to get people to stop scrolling and pay attention? How can advertisers engage with viewers and begin a conversation? The newsfeed offers challenges and opportunities.

Small Businesses Are Looking for Employees With Video Skills

SMBs now see online video marketing as an essential for staying relevant, and plant to invest in Facebook ads over the next 12 months.

50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.

Canvas Media Studios’ Message to Brands: Take a Chance!

Integrating brand messages, products, and directives is a creative challenge for storytellers, but storytellers love a challenge. The founders of Canvas Media Studios talk about a successful brand integration they completed for their show Vanity.

Break the One-Size-Fits-All Model When Working With Influencers

Interviewed at VidCon, Elise Strachan, creator of My Cupcake Addiction, explains how influencer campaigns can achieve more when they go beyond simple product integrations.