Including videos with your marketing emails might be the simplest and most effective tactic you’re not using. Here’s how to create and send videos that drive results.
How can publishers get young adults to pay for content when 24 percent don’t even realize they’re stealing? A report finds that publishers are leaving money on the table.
The short-form social network has adopted video streaming in a big way, combining live events with instant feedback in one seamless package.
While advertisers have focused on improving viewability rates, viewability alone doesn’t determine whether or not an ad will be effective. Fresh research shows how to improve visual engagement and brand recall.
Video ad company YuMe looks for ad length best practices and discovers that 15-second ads work best for just about everyone. New brands, however, should go longer. Read on to find out why.
Smart brands are early adopters for new social and video platforms, Facebook says. Think mobile and video now, and virtual reality for the near future.
Some online publishers, advertisers, and agencies think the world owes them a living, said a Google managing director at IBC. What they need to do is reevaluate their ad strategies. Removing waterfalls of ineffective ads is a start.