An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.
Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.
Want to get hired by brands? All influencers need is a handful of followers, excellent brand affinity, and strong relationships with viewers. PS: No cussing!
Are your brand’s video’s playable by every browser on every platform? HTML5 video will eventually take the place of Flash, but it isn’t there yet.
Fraudulent views can add up to 40 percent of all traffic on some sites, ComScore finds. Be sure you aren’t wasting your online video ad dollars.
What does a marketing superhero keep in his or her utility belt? A free guide from Brightcove shows the tools that every marketer needs to have on hand.
Annotations are so last week. The savvy YouTube marketer now uses cards to direct customers to a website or related video.