Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.
If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.
Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.
While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.
YuMe studied the eye movements of 400 participants to learn which types of video ads actually get watched. Connected TV ads led the way for every metric.
Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?