Video Essentials

For Addressable TV, What Doesn’t Work as Important as What Does

The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.

Practicing Good Data Hygiene: Turning Data Into Marketing Gold

Online media creates a wealth of data not available to broadcast, but that data is useless if internal systems don’t speak the same language. Here are the questions to ask before buying an expensive solution.

What Online Video Marketers Should Learn From the Auto Industry

Buick, Ford, Hyundai, Nissan, and BMW: All have been forward-thinking about how they can use online video marketing to appeal to their target audiences. Here are five campaigns that got results.

When Videos Are Free, People Don’t Mind the Ads, Finds Limelight

While viewers find online video ads disruptive, their feelings change if it means they get to enjoy quality content for free. Millennials are the most ad-friendly of all.

In Online Video Advertising, Demographic Targeting Still Rules

In a world of new digital options, many agency advertisers and brand marketers find the most value in tried-and-true age and gender demographic targeting.

OTT Subscriptions Lead to an Increase in Targeted Video Ads

It’s the new math of over-the-top video: Getting viewers to subscribe is one revenue stream, but serving them targeted ads is even more attractive.

The Cons and Cons of Uploading Marketing Videos to YouTube

YouTube is the obvious choice for young companies getting into video marketing. It’s free and it gets a ton of traffic. It’s also the wrong choice, and here’s why.