Marketers, put down your guns and pick up your shovels! The time for hunting consumers is over. Today, brands need to dig up data about their best audiences.
How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.
Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.
If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.
Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.
While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.