Video Essentials

10 Questions With RhythmOne About Last Week’s YuMe Acquisition

YuMe brings a lot to the table for both supply-side and demand-side growth, says RhythmOne. The U.K. ad tech company explains why it made the purchase, and how it plans to simplify the digital ad market.

6 Benefits to Using Blockchain in Online Video Advertising

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.

Super Bowl Ads 2018: Winners and Losers in Views and Sentiment

In this year’s Super Bowl ads race, Alexa went silent, Dodge Ram won but really lost, and game viewers just wanted to laugh.

Influencer Marketing Mistakes: Poor Compensation Tops the List

Keep the talent happy and avoid influencer marketing mistakes: 20 percent of influencers receive giveaways instead of money.

10 Facebook Live Best Practices to Boost Engagement and Reach

The streaming experts at Wowza have put together an excellent guide to succeeding with Facebook Live broadcasts. Here’s a small taste.

Combatting Ad Fraud: Strategies From Video Marketing Experts

There are a variety of ways video ad fraud can occur and just as many ways to fight it. Here are the most promising methods for combatting ad fraud.

The Top 5 Ways Publishers Use Influencer Marketing: IAB Report

It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.