Video Essentials

Use Online Video to Target IT Decision Makers, Says Yahoo

Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.

How Do Viewers Really Feel About Video Ads? Not Too Bad, Says AOL

If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.

How Video Marketers Unintentionally Sabotage Their Results

Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.

50% of TV Streamers Prefer Commercials to Ad-Free Subscriptions

While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.

Facebook Beats YouTube as a Distribution Partner, Finds Survey

When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.

Connected TV Ads Get Most Attention, Have Highest Purchase Intent

YuMe studied the eye movements of 400 participants to learn which types of video ads actually get watched. Connected TV ads led the way for every metric.

Advertisers Increasingly Want Skippable Video Ads: Videology

Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?