Video Essentials

10 Tips for Creating Successful Branded Videos Online

Produce online videos that people want to watch and want to share. Here’s what you need to know for branded video planning, production, and distribution.

Understanding the New Rules of Branded Videos

Online videos need to appeal to viewers enough that they’ll share them with friends. But how do marketers get the right videos in front of the right audience?

5 Ways to Optimize Your Videos for YouTube

With so much content on YouTube, videos need a little help to stand out. Here are tips for brands created directly by the experts at YouTube.

YouTube’s Guide to Creating Brand Content People Want to Watch

Make videos people can’t wait to share, play off of current trends, and never ever try to be fake with a YouTube viewer.

The Video Doctor: 6 Simple Fixes for Corporate Video Mistakes

Don’t let bad videos happen to your brand! We single out six video offenders and show how — with just a little effort — they could have enjoyed much better results.

How Kia Mixed Online Videos and the NBA to Drive Brand Awareness

Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.

Zefr: How Working with YouTube Influencers Can Help Brands

Partnering with the right YouTube video makers can help spread a brand’s message, but it has to be part of a larger video strategy.