Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.
Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.
Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.
If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.
Tens of millions of marketing dollars are wasted every year on fake influencers who bought their followers. A VidCon session shows how to sniff them out.