Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!
When it comes to understanding shoppers and making connections through online video advertising, this weatherman knows which way the wind blows.
When people have intense emotional responses to online video ads, they’re more likely to share the videos and buy the products advertised.
Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.
Bloggers and other industry influencers can be a valuable part of your online video marketing efforts. Here’s who to build and sustain relationships, and what to do when things go wrong.
While it can be tough advice to take, brands get better results with YouTube stars when they stay hands-off and let the talent take the lead.