Video Essentials

360° Video Ads Boost Purchase Intent on Mobile and Desktop

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.

Snapchat Ad Length: The Average Video Ad Is 8 Seconds Long

If brands want to get their message across, they’d better be quick: The average Snapchat ad length is 8 seconds and some ads are only 5 seconds.

Facebook Dominates for Video Marketing, Followed by YouTube

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.

Is That Video Really Brand-Safe? A Study Tests Top Creators

After YouTube suffered multiple brand safety complaints in the past year, every top creator must be 100 percent brand-safe now, right? Not even close.

Esports Love Brands, but Do Brands Love Them Back?

While esports are now mainstream entertainment, many brands are reluctant to advertise with them. It’s time to get over any fears, say the experts.

Lean-In: Why Mobile Video Offers the Best Results for Ads

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.

10 Questions With RhythmOne About Last Week’s YuMe Acquisition

YuMe brings a lot to the table for both supply-side and demand-side growth, says RhythmOne. The U.K. ad tech company explains why it made the purchase, and how it plans to simplify the digital ad market.