Video Essentials

Multi-Platform Marketing: Does the Concept or Channel Come First?

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.

Influencer Marketing Secrets: How to Keep the Talent On-Message

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.

Podcast Ad Targeting Is Here and it Works, Say Wondery, Panoply

At the 2018 Podcast Upfront, major podcast networks told agency buyers that podcast ad targeting is surprisingly sophisticated.

Fullscreen Fights Follower Fraud: 6 Takeaways From its Report

As influencer marketing grows, so do instances of follower fraud. Unsuspecting brands are wasting a large amount of their marketing budgets.

Ads in AR, VR, and 360: How Many Will Viewers Tolerate?

Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.

3 Tips From Facebook on Matching Video Ads With Viewers

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.

IGTV: A Guide to Brand Video Success for Publishers and Agencies

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.