Video Essentials

Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

85% Influenced by Video Are Household Purchase Decision Makers

Many shoppers welcome product and brand suggestions from video influencers, as they’re interested in exploring new products and sharing what they learn.

In-Stream, Out-Stream, and Native: A Guide for the Perplexed

Video ad jargon is crazy difficult. What is a native ad? How can a video ad be linear or nonlinear? For anyone swimming in technical terms, a new guide makes the confusing clear.

Cashing in on Second-Party Data: Time to Put a Strategy in Place

Second-party data can be a useful tool for broadening reach, determining strong prospects, or making some extra revenue. Here’s how brands and publishers can create a second-party data strategy.

Viral Lessons: The 6 Key Attributes Viral Videos Often Share

Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.

Providing YouTube Video Captions Is an Inclusive Move for Brands

Not only is adding captions to online videos the right thing to do, it also boosts reach and discoverability. Accuracy remains a challenge for YouTube’s automated system.

What Brands and Media Companies Need to Learn About Fandom

‘The more you get involved, the worse it’s going to be,’ one YouTube star laments. So back-off, brands, and let influencers do the work you’re paying them for.