Video Essentials

5 Practical Tips for Creating Live Streaming Video Experiences

Your brand can benefit from creating live video events, but they need to be the right events streamed over the right platforms to targeted viewers. Here are five important topics to consider.

NY Media Festival Looks at the State of Advertising and Marketing

Big data is only the start: Someone has to sift through those numbers and find something useful. That takes time that could be spent producing quality content.

The Besties 2016: It’s Time to Vote!

We’ve collected the nominations in our quest to identify the best online video ad of the past year, and now it’s time for you to weigh in. Which ad will get the coveted Bestie award? Watch our contenders and cast your vote!

Email Video Marketing: Everything You Need to Know to Get Started

Including videos with your marketing emails might be the simplest and most effective tactic you’re not using. Here’s how to create and send videos that drive results.

How Publishers and Advertisers Lose Out on Revenue: Report

How can publishers get young adults to pay for content when 24 percent don’t even realize they’re stealing? A report finds that publishers are leaving money on the table.

DMEXCO: Twitter Shows That Mobile and Video Go Together

The short-form social network has adopted video streaming in a big way, combining live events with instant feedback in one seamless package.

Beyond Viewability: Research Shows the Way to Ad Effectiveness

While advertisers have focused on improving viewability rates, viewability alone doesn’t determine whether or not an ad will be effective. Fresh research shows how to improve visual engagement and brand recall.