Video Essentials

VR and Brands: Be Willing to Experiment, Willing to Fail

This is a new area, but brands are lining up to create virtual reality experiences. What works and what doesn’t? The rules are still being created.

Achieve Brand Success With Snapchat: Experts Offer Tips at VidCon

While the platform is still baffling for many, Snapchat is blowing up with engaged online viewers. Here’s how your brand can grow, entertain, and engage a dedicated fan base on Snapchat.

5 Ways Marketers Can Best Leverage Live Online Video: VidCon

It’s a scary world, but live video is a great way to connect with fans. Do live video the right way by following these expert suggestions.

Today’s Biggest Video Marketing Challenge Is Form vs. Function

For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.

Fox and AOL on the Convergence of TV and Digital Video Ad Buying

Addressability is the future, viewability standards are a joke, and we’re only at the beginning of a long shift to programmatic buying.

Comparing Video Advertising Impact From TV, Desktop, and Mobile

Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?

Choose Native Advertising, Says Mirriad, Since 90% Skip Pre-Rolls

Young adults typically skip video ads and commercials. Older adults despise ads and never want to see them. Native video ads are one way to get around the blockers.