Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.
Don’t be put off by angry comments, says Phillip Picardi. “The commenters are just a little bit louder because they’re a little bit crazier.”
OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.
Learn to push the envelope with dynamic brand storytelling at the upcoming Video Marketing Power Summit. Read on for a code that will save $100 off registration.
Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.
Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.
While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.