Video Essentials

Advertisers Paying a 2X Premium for Connected TV Views: Tremor

Living room streaming is exploding in popularity, and advertisers are taking note. Connected TV viewing follows its own rules, peaking on the weekends.

It’s Long Overdue: Pinterest + Brand Video = True Love (at Last)

Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.

Ad Fraud Is a Short-Term Issue, Ad-Blocking Is a Long-Term Issue

The industry might be focused on the high rate of ad blocker use, but it’s ad fraud that’s siphoning money from budgets every day.

JetBlue Connects With Customers Using Yahoo Storytellers

To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.

The Two Essential Tools for Brand-Building With Video: Vimeo

Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn’t the answer.

How Video Marketers Can Grab Some of the Rio Olympics Gold

The world tunes in to the Summer Games like nothing else. In this article, two video ad companies detail the stats that lead to a winning brand strategy.

Publishers Predict Huge Growth in Online Video, Says AOL Report

Video will bring in big money for publishers, but that’s only part of the story. An AOL report looks into the reasons why and explains how publishers can best take advantage of the opportunity.