The unique constraints of Snapchat make it a challenging yet rewarding platform for building followers. Get started: An audience of 100 million daily active young adults is ready to view your photos and videos.
Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.
Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.
Remember when no one understood what programmatic meant and no one really cared? That was stage one.
After a decade as the internet’s leading video destination, YouTube has learned a few things about making ads that people want to watch, re-watch, and share.
Thanks to Pixability’s 2014 beauty video report, beauty brands increased their investment in YouTube advertising. But the 2015 report is out and there’s more work to be done.
If online video publishers are going to attract TV ad budgets, they’ll first need to solve problems related to measurement and premium inventory.