Video Essentials

Engagement: For Video Marketers, it’s More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

Interactivity Is Key to Longer Video Engagement, Says Rapt Media

When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.

What Works Now? Big Screens and Multiscreen Video Campaigns

Tremor Video studied over 40 billion ad calls to create a snapshot of where and how consumers are viewing online video. Click to see the company’s infographic.

The Problem and the Solution for Online Video Brand Lift Studies

According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.

5 Essential Ways to Use LinkedIn for Online Video Marketing

The foremost professional social network is a great way to reach new customers with online videos and position your business as a thought leader.

Why Brands Should Avoid Live-Streaming Video Content, For Now

Live streams use a lot of resources, but deliver little in return. Don’t give into the hype about live video—ask what live streaming really accomplishes for your brand.

So How Much Is That Corporate Marketing Video Going to Cost?

For companies creating their first marketing video, money matters. Don’t get sticker shock—read this explanation first.