Video Essentials

8 Sanity-Saving Tips for Understanding Online Video Analytics

Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.

Discover the Next Generation of Video Marketing-Driven OVPs

Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.

How 3 Colleges and Universities Market With Online Video

Higher education is learning a lesson from business by using online video marketing to attract donors, keep alumni involved, and promote accomplishments.

Facebook Ramps Up as a Premier Video Marketing Platform

After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.

5 Ways Media Companies Can Make Money With Online Video

With the right content, your company will not only attract viewers, but also make a tidy profit. Here’s a simple guide to creating effective videos and targeting an audience.

How to Create a Brand Video Strategy That Goes Beyond YouTube

Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.

Solution Guide Helps CMOs Find Balance Between TV and Digital

Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.