Dive into the YouTube workflows for the Wall Street Journal, Amerifirst Home Mortgage, Wheelock College, and Ceilume Ceiling Tiles to learn how they get results with online video.
Instagram Video is an ideal way to humanize a brand and connect with customers, plus there’s almost no barrier to entry. Discover what Starbucks, Taco Bell, H&M, and more already know.
As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.
YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.
What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.
How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.
A new report shows that online shoppers watch videos when available, appreciate the information those videos provide, and rate them highly.