Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.
Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.
Higher education is learning a lesson from business by using online video marketing to attract donors, keep alumni involved, and promote accomplishments.
After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.
With the right content, your company will not only attract viewers, but also make a tidy profit. Here’s a simple guide to creating effective videos and targeting an audience.
Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.
Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.