Video Essentials

3 Trends That Defined Social Video Marketing in 2014

In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.

Learn the Hero, Hub, Hygiene Strategy to Build YouTube Channels

Drive organic growth on YouTube brand channels by learning this three-part approach. YouTube marketing expert Brendan Gahan explains what it means and shows how Lego is using it fuel a passionate fan base.

What BMW and Ford Understand About Online Video

When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.

Does Brookstone Hold the Secret to Great Online Video Recordings?

A tabletop device from Brookstone lets anyone turn their iPad into a video studio. Use it with the free teleprompter app to create more natural clips.

Shoot it In-House: Pro Tips for DIY Marketing Video Creation

Using an outside agency to produce videos isn’t the only way to go. We spoke with two companies making high-quality marketing videos for a fraction of the cost. Here’s how to create videos in-house and drive results.

Are YouTube Gadgets Worth the Investment? Not Even Close

A white paper by YouTube marketing expert Brendan Gahan shows that channels featuring gadgets perform worse in every measure.

4 Steps to Creating a Better Brand Video Experience on YouTube

Gaining subscribers and hits on YouTube starts with mastering these four steps, YouTube marketing expert Brendon Gahan explains.