Video Essentials

Influencer Marketing: Why Brands Should Take a Holistic Approach

When searching for the perfect influencer to partner with for an online video campaign, look for someone cutting-edge and film their honest reactions.

Brands Are Underinvesting in Mobile; Studies Prove Effectiveness

Mobile video is more effective than other types of online advertising, one study finds, and can even deliver better results than television.

5 Tips for Website Video Placement: Location, Location, Location

If viewers are going to watch your videos, they’ve got to find them first. Here are five things to know about effective place placement for brand video.

YouTube Will Make Third-Party Videos Shoppable in Coming Months

It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.

Hulu Talks Programmatic Ads and Viewer Relevancy at IAB Mixx 2015

Late Night host Seth Meyers makes online video advertising fun during the conference’s second-day keynote address.

Study Results Show How to Best Engage Video Viewers on Twitter

Social media marketing comes with its own set of best practices. A joint study from Ace Metrix and Twitter shows the common traits that top-performing Twitter video ads share.

5 Ways to Get Paid on YouTube: Ramping Up the Revenue Streams

If your channel has a sizable audience, it’s time to monetize it. We break down the 5 ways successful channels can turn their popularity into cold hard cash.