Video Essentials

YouTube Introduces Cards, a Useful Way to Add Brand Interactivity

Annotations are so last week. The savvy YouTube marketer now uses cards to direct customers to a website or related video.

Best Practices for Big Results: Online Video Marketing in 2015

Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.

Shoppers Who Watch Videos Are 1.6x More Likely to Buy: Invodo

In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.

SXSW ’15: The Pros and Cons of Marketing With YouTube Influencers

YouTube celebrities are hot with young viewers, but brands are souring on working directly with young creators who don’t understand the approval process.

Branded Content: Finding a Balance Between Art and Commerce

When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.

3 Keys to Making Money in Online Video for Media and Broadcast

Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.

Adobe Explains the 4 Ps of Digital Television and OTT Video

The TV world is going through unprecedented change right now, but with change comes opportunity. Pay attention to the data to gain a competitive advantage.