Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.
While branded video advertising is the future of online video sales, things haven’t changed much since the first sponsored television soap opera.
Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.
Adobe’s two online video powerhouses joined forces and now work together, bringing Primetime and Nielsen analytics to online video marketing teams. Here’s why publishers need to sit up and take notice.
It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.
These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.
An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.