Video Essentials

Measurement Remains Chief Obstacle for Online Video Advertising

A CES panel about reaching consumers on TV and online video managed to agree on one thing: Measurement for online video ads isn’t there yet.

Fashion Faux Pas: Opportunities Fashion Brands Miss on YouTube

Looking good on YouTube takes different skills than looking good on the runway. Here’s what the fashion world doesn’t know about YouTube.

Trends Video Marketers Need to Watch for in 2015, from eMarketer

What’s really going to happen in video marketing in 2015 and what’s simply a lot of hype? The experts at eMarketer have broken it down into three lists.

Metrics, Mobility, More: 2015 Online Video Marketing Predictions

Facebook vs. YouTube, ad viewability standards, intactive video ads: These topics and many more will dominate the online video marketing world in 2015.

3 Trends That Defined Social Video Marketing in 2014

In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.

Learn the Hero, Hub, Hygiene Strategy to Build YouTube Channels

Drive organic growth on YouTube brand channels by learning this three-part approach. YouTube marketing expert Brendan Gahan explains what it means and shows how Lego is using it fuel a passionate fan base.

What BMW and Ford Understand About Online Video

When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.