Video Essentials

4 Video Strategy Tips From PR Newswire to Help Brands Excel

These four tips will have you thinking beyond your normal limits, expanding your video marketing campaigns in new directions.

Tubular Labs White Paper Shows How Top Brands Succeed on YouTube

Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.

For Brand Authenticity, Hand Creative Control to YouTube Stars

The results speak for themselves. YouTube stars know their audience, so get out of the way and let them do what they do best.

Viewability Video Standard Is a Sham Fleecing Online Advertisers

Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.

Combine TV and Mobile Ads for High Reach at Low Cost: BrightRoll

TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.

A YouTube Analytics Tutorial, Part 2: Go Deep With View Reports

Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.

A YouTube Analytics Tutorial, Part 1: Get to Know YouTube Reports

Besides being an excellent free video host, YouTube supplies a wealth of data about who’s watching your videos and for how long. In this tutorial, we’ll show how to navigate the analytics area.