Video Essentials

5 Reasons Why Your Online Video Strategy Isn’t Working

Is it bad luck? The weather? Genetics? Nope, nope, and nope., it’s that you’re following the wrong video marketing strategy—if you even have a strategy to begin with. Here are five ways that you might have gone wrong.

The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

IAB Celebrates the Best in Online Marketing: Here’s What Works

A jury of online marketing experts has selected the top digital marketing campaigns from the past year. They’ll bring tears to your eyes, make you feel empowered, and inspire you to create your own winning work.

To Reach Multicultural Audiences, Brands Go the DIY Route

Fed up with the lack of diversity in mainstream video, brands are reaching out with their own content. But making a connection requires serving up authenticity.

Video Ad-Buying in Transition: Major Brands Not Down With Data

Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands; just give us massive prime time ad buys.

5 Programmatic Advertising Predictions That Will Rock TV

How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.

5 Expert Ways Marketing Pros Can Leverage Facebook Video

Facebook is making a tremendous push into online video, and it’s time for brands to jump in. Here are five ways to use Facebook’s unique features to drive an audience and get people talking.