News

Brands Can Benefit from Online Video, Finds Digitas Study

People following brands on social media are likely to watch videos posted by those brands.

Idomoo Creates Personalized Videos, Launches VaaS Platform

Video as a service platform lets companies communicate with their customers through custom videos.

Vzaar Announces $29/month Express Plan for Small Businesses

Plan competes with Vimeo Pro by emphasizing support, customization, and security.

Avid Editing Comes to the Apple iPad

Finally, there’s a video editing app that’s serious enough for pros, but easy enough for those less experienced.

At Last! Apple Final Cut Pro X Gains Multicam Editing

Don’t call it iMovie Pro any more: FCPX grows up with multicam, enhanced XML for third-party apps, and broadcast monitoring.

What Is ‘Earned Media’ Worth? Jun Group Says 30 Percent

Social video campaigns lead to additional value for the advertiser, says a study of 7.9 million views.

SceneChat Adds Support for Vimeo Videos

While still in beta, the social platform for adding comments to videos now works with both YouTube and Vimeo.