News

The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.

CTAs in Mobile Video Deliver Better Results, Finds Study

While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.

Politicians Turn to OTT Video Ads to Get Their Messages Out

Young adults stream much of their news and entertainment. To reach them, politicians are shifting much of their marketing budgets to OTT.

Viewers Enjoy Brand Videos on Facebook, YouTube, and Instagram

Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.

The Ad Load Difference: 66% of Streaming Customers Are Satisfied

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.

Fullscreen Shield Offers Two-Stage Brand Safety Protection

No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.