The IAB NewFronts are going bi-coastal, with a West Coast week set to debut sometime in the fourth quarter. Read on to discover the 2018 NewFronts schedule.
Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.
While on-demand videos are great for building awareness, demonstrating a feature, or solving common problems, live video is best for creating a bond with consumers.
Facebook Watch is a hit with many of the platform’s members, but it’s young adults who are racking up the most significant viewing times.
Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.
YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.