Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.
Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.
Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.
After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.
Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.