News

RhythmOne Works With Placed to Track and Measure In-Store Visits

The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.

Advanced TV Attribution Now on Par With Digital, Says FreeWheel

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

Omnichannel Marketing Has Doubled in the Last 4 Years: Report

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.

MediaTek and A+E Join Nielsen’s Dynamic Ad Insertion Pilot

With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.

Conviva Buys Delmondo, Expands Measurement to Social Platforms

Streaming TV measurement specialist Conviva adds social platform measurement to its portfolio, creating a multiplatform suite.

RhythmOne Offering More Ways to Reach Connected TV Viewers

When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.

Socialive Studio Brings Live Video to Owned and Operated Sites

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.