News

Keep it Short; Businesses Prefer Videos Under 3 Minutes in Length

Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.

TV Campaign Spending Using Advanced Data Grows 60% in Q3

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.

YuMe Offers Audience Targeting, Sequential Ads Across Devices

Create a sequential ad story that follows viewers from device to device, using audience targeting to ensure strong campaign metrics.

Click-Through Rates Are Down Across the Board for Video Ads

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.

Videology Launches DETVgo, a Self-Service Option for Advanced TV

It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.

Video Advertisers Score Big in Mobile App Power Rankings

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.

75% of Online Ads Will Use AI Targeting by 2022, Predicts Juniper

AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.