News

Amazon Joins the Ad-Supported Video Trend? That’s the Rumor

Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.

Online Video Ads Poised for Huge Growth, Says Forrester Report

Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.

Programmatic Buying Used by 75% of All Brands, Says MediaRadar

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.

VidGrid Brings Interactive Videos to All Parts of the Enterprise

Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.

Facebook Now Beats YouTube for Video Viewing, Relevant Ads

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.

Hulu Sees a Robust Future in Interactive Connected TV Ads

Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.

CTV Completion Rates Peak at 97%, Finds Extreme Reach Q2 Report

Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.