News

Create a Video Site for Free—Yes, Free—With JW Showcase

No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.

Which Ads Are Winning the Olympics? Here’s the List So Far

Olympic ads often feature the athletes themselves, as well as inspirational messages. They’re popular with viewers who enjoy the chance to see top competitors in a different setting.

Trigger Alert: Amobee Solution Posts Ads at Just the Right Time

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.

Marketers Rejoice: Facebook Offers Video Metrics for Engagement

Publishers and marketers can now see exactly who’s watching their videos and when engagement spikes. Facebook offers tools for diving into on-demand, live, and 360-degree video performance.

Viral-on-Demand? Trendi Attempts to Automate Viral Video Creation

Creating videos is a slow process, and by the time you’re done the aundience’s attention may have shifted. One product helps publishers create editorial video when they need it most.

TwentyThree Creates a Centralized Video Marketing Platform

Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.

Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.