News

Viewability Rates About More Than Inventory Quality: Videology

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.

Brands Are Embracing Online Video Advertising, Notes MediaRadar

A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.

Walmart Was King of Black Friday, Says Pixability, and Here’s Why

The bargain big box retailer drove 39 million views on YouTube by using a smart strategy that offered instructive content and pushed subscriptions.

‘First Kiss’ Is the Most Viewed Online Video Campaign of 2014

A simple black and white video that showed 10 couples kissing for the first time was 2014’s top online video campaign.

Activia Crowned as the Most-Shared Online Video Brand of 2014

Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.

Dollar Shave Club: The Online Viral Video Success Steps to TV

What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.