News

Incremental Video Measurements for Brands Coming Soon: ComScore

Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.

Consumer Packaged Goods and Retail Lead Online Video Advertising

CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.

Nearly a Quarter of Online Video Ads Are Fraudulent: Videology

Up to 23 percent of online video ad dollars could be wasted due to bot traffic, but two companies are combining to offer a comprehensive cure.

Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.

56% of Consumers Say Companies With Websites Should Have Video

Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.

Online Video Is Key for Marketing to Young Adult Cord-Cutters

There are now 17 million 18- to 34-year-old cord-cutters and cord-nevers in the U.S. They don’t like cable, but they do like online video.

Facebook Too Distracting for Video Ads, Says Biometric Study

47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn’t the place for deep customer engagement.