Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.
Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.
In a three month span, video ad viewability rose by almost 10 percent. That’s good news for marketers and advertisers.
With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.
By saving its surprises until the game started, Clash of Clans earned over 8 million views during and following the Super Bowl.
Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.
Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.