Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.
RTB programmatic sales increased by nearly 50 percent in Q2 finds the latest Global Video Index, which predicts far higher growth rates in the coming years.
The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.
The only way to fight the rising use of ad blockers is by understanding the root of the problem, believes the coalition which includes Google and Facebook. It will then create global online ad standards,.
No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.
Olympic ads often feature the athletes themselves, as well as inspirational messages. They’re popular with viewers who enjoy the chance to see top competitors in a different setting.
Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.