Rightster Creates VideoSpring, a Licensing Site for Viral Videos

Marketers can select brand-safe, proven viral successes from VideoSpring, and know that they’ll get the licensing rights they need.

Adobe Debuts Video Apps, Announces Video Stock at Max Conference

Adobe’s annual celebration of technology and creativity included several upgrades for video pros, including improved mobile apps and video editing touch controls.

IAB Declares War on Ad Blockers, Creates Blocker Detection Code

One ad blocker is holding advertisers hostage, demanding payment to avoid being blocked. Publishers need to get smart and tough if they’re going to beat the blockers.

HTML5 Digital Advertising Guide Updated as Ad Week Begins in NYC

Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.

AOL Introduces One by AOL: Creative for Multiplatform Campaigns

Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.

Adobe Announce Programmatic Tools for Advertisers and Publishers

Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.

DMexco Grows in 2015: Here’s Some of What You Missed in Cologne

The world’s biggest marketing conference attracted over 43,000 attendees this year, and is now considered an essential event for many video marketers.