How Long Does it Take to Create Branded Video Apps? Only 72 Hours

Working together, Verizon and Digiflare launched the 72-Hour Challenge, where they created monetizable video apps for publishers.

YouTube Opens Up to Third-Party Video Viewability Metrics

While YouTube might have the audience, big brands aren’t going to buy ads unless they get independent third-party verification.

Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday

People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.

VAST 4.0 Now Available for Public Comment, Says IAB Tech Lab

In a nod to the future of online video advertising, VAST 4.0 will gain server-side ad-stitching and tracking, as well as an improvement for programmatic selling.

Brightcove Gives a Lift to Ad-Blocking With Server-Side Insertion

When video ads are stitched to the content, viewers benefit from TV-like buffer-free viewing and ad-blockers don’t know what content to block.

AOL Provides First Stats on Branded Video Growth and Challenges

Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.

AOL Says Online Video Advertising Growing at Expense of TV Ads

Online video ad budgets are shifting upwards, and the funds are coming from TV ad budgets, says AOL’s State of the Video Industry report for 2015.