News

Looking for Viewers? Think Mobile and Connected TVs, Says Report

The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.

Use Online Video to Learn Online Video Marketing With Vidpow

A new site offers video lessons on succeeding with video marketing. The first lesson, on YouTube playlists, is free.

Online Video Marketing Moves Fast Food: Videology Report

In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.

SMBs Can Gain Ground on Competitors With Online Video, But Few Do

With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.

Go Short! 10-Second Video Ads Perform Best, Says Report

Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.

Where the Viewers Are, Where the Ads Are: FreeWheel Q2 ’14 Report

Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.

Veenome Tames the Wild West of YouTube, Assures Brand Safety

Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.