News

Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick

Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.

Facebook Changes Online Video Ad Rates, Algorithms, and Analytics

The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.

SourceKnowledge Debuts Engage, Programmatic Video Ad Platform

With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.

Block the Ad Blockers: Ooyala Unleashes a Weapon for Creators

Publishers are losing millions to video ad blockers. Ooyala’s video and ad tech customers now have a simple solution.

Monthly Ranking Shows Video Creators Succeeding Cross-Platform

Partner with a winner: Tubular Labs creates rankings of online video creators that can deliver stellar hits on every video social network.

AOL Launches Partner Studio to Create Ad Campaigns With Brands

Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.

Viewability Measurement Initiative Changes Hands, Now Run by IAB

The Open Video Viewability Initiative has been run by ad tech companies since it was started two years ago, but now the IAB Tech Lab is taking over.