The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.
A new site offers video lessons on succeeding with video marketing. The first lesson, on YouTube playlists, is free.
In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.
With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.
Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.
Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.
Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.