News

Facebook Promises to Get Tough on Videos Used Without Permission

While the practice of “freebooting” has been running rampant on Facebook, a video identification system now in development should bring that to an end.

Ads on Live Videos Drive the Market, Showing Impressive Growth

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.

YouTube Audio Library Grows With Over 1,000 Royalty-Free Tracks

Don’t get caught using popular music without permission. Instead, look to the YouTube Audio Library, which has over 1,000 free new options in all genres.

Online Video Wins Big in Ads Sales, Siphoning From Broadcast TV

According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.

Teads to MRC: 2-Second Viewability Isn’t Enough to Build Brands!

The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad’s message.

Google Proves the Importance of Video Ad Viewability to Brands

Of course a video ad that can be seen will perform better than an ad that can’t, but how does that translate to brand lift measurements?

Ad Blockers Cost $21.8B in Lost Ad Revenue in 2015, Says Adobe

Internet users turn to ad blockers because they don’t feel their personal information is being used responsibly, but they’re costing the sites they love billions.