News

Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18

The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.

Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers

With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.

Linear TV Is Still the Advertising King But its Days Are Numbered

Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.

OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.

Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record

Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.

IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.

Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.