News

Over 90% of Native Ad Publishers Saw Revenue Increase Last Year

Publishers are trying to move metrics away from clicks, showing that native ads benefit brands through added exposure, shows Q1 study.

Department of Irony: Google Chrome Getting a Built-In Ad-Blocker

Be afraid, video marketers. Auto-playing video are one of the most annoying, most loathed types of ads, and soon Google Chrome might block them by default.

MediaMath Says ‘Programmatic Brand Safety or You Don’t Pay’

Programmatic’s advances could be swept away if providers can’t show they’re serious about brand safety. One marketplace backs up its promises with credits.

Online Video Ad Views Grew by 24% in 2016, Says FreeWheel Report

Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.

Brandlive Makes Live Video Easier to Create, Provides More Data

The live streaming platform just for brands takes the wraps off a new version. Brands will benefit from an improved dashboard, richer analytics, and the ability to simulcast to social platforms.

Stand Tall: Viral Videos Get Their Own Programmatic Ad Exchange

Millennials love their devices, viewing more mobile videos every day. Now, advertisers can buy spots on a programmatic vertical video exchange through 150 DSPs.

With Real-Time Dashboard, ThinkAnalytics Offers KPIs, Viewer Data

ThinkInsight, a new modular platform from ThinkAnalytics, aims to give marketers and content providers an up-to-the-minute view of customer behavior.