News

Twitter Sells Video Ads at the Top of the Feed, Looks to Brands

While Twitter has sold video ads for years, it now offers brands premium placement. Could this stop the company’s epic stock dive?

Who Won the Super Bowl Online Ad Game? It Depends Whom You Ask

Two hungry bears delivered excitement and laughs for Hyundai, while Mountain Dew’s puppymonkeybaby freaked us all out. Facebook proved that it can deliver buzz during a major event, but YouTube triumphed with the Super Bowl ad long game.

The Super Bowl Goes Multiscreen: Ads Stream to Internet Viewers

Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.

OnlineVideo.net’s Video Campaigns of the Year Awards: Enter Now!

The editors and writers of OnlineVideo.net will celebrate the best online video marketing campaigns from the past 12 months with the Video Campaigns of the Year Awards. The nomination period is now open!

Top Trending Videos of 2015: Learn What Topics Drive Views

Oolaya has analyzed millions of video streams from the past year to let publishers and marketers know what succeeds online. Sports counted for a lot of viewing activity, it found.

Videology Offers Viewability Guarantees on Self-Service Video Ads

Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.

One by AOL Expands, Offers Unified, Modular Publisher Solution

After creating a simple programmatic buying solution for advertisers, it was only natural that AOL would do the same for publishers.