News

Announcing the Winners of the 2017 Video Campaigns of the Year Awards

What a talented group of readers this site has! The 2017 winners set a new level of excellence and deserve much praise. Check in to see who won.

Digital Dollars Flowing to Advanced TV Campaigns, Report Shows

2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.

It’s the Final Week! Enter Our Video Campaigns of the Year Awards

Don’t put it off one more day! Show us the best marketing and adverting videos you created in the past year, and you could be a winner.

Presenting the Most Inspiring, Funny, and Creative Ads of 2016

Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.

TiVo Audience Management Platform Sells Targeted Video Ads

Brand advertisers can now target TiVo viewers and track views using a system that segments demographics using multiple data sources.

Full-Screen Mobile Video Ads Chosen 41.6% of the Time: Smaato

Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren’t the ads most often shown to consumers.

It’s a Branded Video Bonanza: Facebook Gets Video Mid-Rolls

It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.