SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.
Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.
By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.
Humor, excitement, inspiration: This year’s best ads delivered it all. Discover the amazing ads that hundreds of millions of viewers chose to sit through.
Combining Adobe’s data and TubeMogul’s DSP will form an end-to-end platform that lets advertisers buy targeted video ads on desktop, mobile, and TV.
The video marketing-centered OVP now lets customers modify their offerings with video chaptering, thumbnail image selection, lead generation, and more.
For the first time, mobile ads took in more revenue than search ads. Desktop video was the only desktop category to show strong growth.