News

Programmatic and Addressable TV Spend Rising, Still a Small Part

The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.

Online Video Ad Market to Reach $27.2 Billion U.S. this Year

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.

Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad Trends

Brand safety concerns have advertisers and agencies saying sayonara to programmatic, but can this much-hyped ad market make a comeback?

YouTube Creates a Playbook for Creative Advertising

Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.

Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar

Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.

Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.

40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.