News

Trio Hopes to Be the Next Big Thing for Video Marketing Mashups

A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.

How Adobe and Nielsen Plan to Overhaul Video Marketing Metrics

The online video industry still doesn’t have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that’s about to change.

Video Meets Marketing: Adobe Joins Primetime and Marketing Cloud

As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.

ComScore Infographic Shows Marketers Where the Viewers Are

Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.

Brands Beware: YouTube Is Cracking Down on Sponsored Videos

Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.

Online Video Advertising Is Going Mainstream: BrightRoll Survey

Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.

Video Ad Viewability Up Sharply, Finds Integral Quarterly Report

In a three month span, video ad viewability rose by almost 10 percent. That’s good news for marketers and advertisers.