News

Fullscreen Shield Offers Two-Stage Brand Safety Protection

No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.

The Roku Measurement Partner Program Offers Third-Party Metrics

11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.

YouTube Offers More Ad Extensions and Improves Brand Lift Measure

With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.

ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

TV Ad Measurement Company iSpot.tv Takes $30M in Series C Funding

By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.

Video Ads Get 36% More Time in View Than Desktop Display Ads

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.