News

Millennial and Hispanic Voters Persuadable by Online Video Ads

As American voters study the candidates, political advertisers study American voters. Tremor Video’s research identifies two groups that are more likely to be convinced by online video advertising.

YouTube Launches Brand Certification Program at VidCon and Cannes

Agencies can get up to speed on influencer marketing and creating effective video content from the online video leader, itself.

Vidyard Launches Engage, an Easy Tool for Email Video Marketing

With Vidyard Engage, attaching videos to an email is as simple as attaching documents. The tool’s viewing data shows which recipients are paying attention.

Ad Completion Rates Are High Across the Board, Finds FreeWheel

Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.

YouTube Introduces Power Tools for Small Biz Video Marketing

Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.

Wistia Introduces Vulcan, a More Social Online Video Player

Customers will stream long and prosper with Vulcan, a modern, responsive, and lightweight video player. Here are a few ways it keeps viewers happy.

Engagement Labs Gives a Social Report Card to Video Streamers

Want to keep online viewers loyal, happy, and coming back for more? Develop an engaging social media strategy that creates a dialog with customers.