No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.
And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.
With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.
While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.
By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.
Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.