News

Advanced TV Attribution Now on Par With Digital, Says FreeWheel

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

Omnichannel Marketing Has Doubled in the Last 4 Years: Report

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.

MediaTek and A+E Join Nielsen’s Dynamic Ad Insertion Pilot

With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.

Conviva Buys Delmondo, Expands Measurement to Social Platforms

Streaming TV measurement specialist Conviva adds social platform measurement to its portfolio, creating a multiplatform suite.

RhythmOne Offering More Ways to Reach Connected TV Viewers

When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.

Socialive Studio Brings Live Video to Owned and Operated Sites

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.

Exclusive: IAB Tech Lab Publishes Final Version of VAST 4.1 Spec

After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.