News

Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.

Keep it Short; Businesses Prefer Videos Under 3 Minutes in Length

Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.

TV Campaign Spending Using Advanced Data Grows 60% in Q3

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.

YuMe Offers Audience Targeting, Sequential Ads Across Devices

Create a sequential ad story that follows viewers from device to device, using audience targeting to ensure strong campaign metrics.

Click-Through Rates Are Down Across the Board for Video Ads

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.

Videology Launches DETVgo, a Self-Service Option for Advanced TV

It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.

Video Advertisers Score Big in Mobile App Power Rankings

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.