News

Brightcove Invests in Video Marketing With Audience Module

Who watched your last marketing video and how much of it did they view? Brightcove Audience lets marketers track video like any other marketing asset.

IAB Report Shows the Challenges of Programmatic Video Advertising

Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There’s not enough premium online video to go around.

Mekanism Buys Epic Signal, a Start-up that Builds Video Channels

Epic Signal’s client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.

AnyClip Takes in $21M, Using Money to Pair Video Ads With Viewers

The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.

MRC Announces Results from Third Phase of Viewability Testing

Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.

Facebook Hits YouTube in the Wallet: Offers Ad Revenue Sharing

In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.

Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick

Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.