News

4 Out of 5 Generation Z Viewers Are Okay With Branded Video

Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that’s worth sharing.

Mashable Dives Into Vertical Video Ads at its 2017 NewFront

What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.

Virool and TeamDom Create a Production Studio Just for Verticals

Consumers on the popular social video apps are young, coveted, and not interested in sitting through ads. Getting them to stop and watch requires a savvy production team.

Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.

Digitas and Group Nine Combine on Snackable Video Creation

Think of this as a machine that turns boring old school content into zippy quick videos—and gets them in front of the right audience at scale.

RYOT Lab Debuts at AOL, Creates Immersive Branded Video

A small cause-oriented started was acquired by the Huffington Post, which was then acquired by Verizon. Now that company is creating VR and AR experiences for some of the world’s biggest brands.

Over 90% of Native Ad Publishers Saw Revenue Increase Last Year

Publishers are trying to move metrics away from clicks, showing that native ads benefit brands through added exposure, shows Q1 study.