News

Brands Beware: YouTube Is Cracking Down on Sponsored Videos

Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.

Online Video Advertising Is Going Mainstream: BrightRoll Survey

Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.

Video Ad Viewability Up Sharply, Finds Integral Quarterly Report

In a three month span, video ad viewability rose by almost 10 percent. That’s good news for marketers and advertisers.

Tubular Labs Now Tracks Over 1B Videos on Over 30 Platforms

With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.

How Clash of Clans—and AngryNeeson52—Won the Super Bowl

By saving its surprises until the game started, Clash of Clans earned over 8 million views during and following the Super Bowl.

Video Ad Completion Rates Surprisingly Low, Finds Report

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.

Outrigger Media Offers Demographic Data for YouTube Targeting

Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.