News

Discover Microsoft Video Pulse, the New Way to Gather Feedback

Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.

61% of Online Consumers Aware of Several Ad-Blocking Options

The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.

Study Finds Interactive Video Ads More Effective Than Pre-Rolls

Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.

The Top 10 Breakthrough Ads of Q1 2016: Microsoft Leads the Way

By measuring which ads were the most likeable and earned the most attention, Ace Metrix calculates their ability to break through the clutter and get noticed.

MRC Releases Guidelines for Mobile Ad Viewability Standards

Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.

Online Video SEO Course Aims to Help Brands Crush YouTube

For $12, a team of SEO experts promises to teach video marketers everything they need to know about attracting viewers on YouTube and making money.

Mobile Video Led 2015’s Growing Viewer Demand, Finds Tremor

Last year was a strong one for mobile video, culminating in a viewing spike in December. Advertisers responded to changing viewing habits by running cross-screen campaigns.