News

15 Is the New 30: Online Ads Are Getting Shorter, Says Report

According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.

Video Ad Viewability Increased in Q1 2015, Finds Media Report

While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.

Capture Customer Leads While Serving Live Video: Ustream Demand

Manage massive libraries of recorded video, add registration gates to live and on-demand content, then track those leads with any CRM program

Pixability Takes $18M in Series C, Will Expand Ad-Buying Platform

The company’s YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.

Streaming Media East Offers First Online Video Marketing Workshop

Go from beginner to online video marketing expert in the course of one afternoon. A workshop at Streaming Media East teaches everything a brand manager needs to know.

Trio Hopes to Be the Next Big Thing for Video Marketing Mashups

A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.

How Adobe and Nielsen Plan to Overhaul Video Marketing Metrics

The online video industry still doesn’t have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that’s about to change.