Working together, Verizon and Digiflare launched the 72-Hour Challenge, where they created monetizable video apps for publishers.
While YouTube might have the audience, big brands aren’t going to buy ads unless they get independent third-party verification.
People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.
In a nod to the future of online video advertising, VAST 4.0 will gain server-side ad-stitching and tracking, as well as an improvement for programmatic selling.
When video ads are stitched to the content, viewers benefit from TV-like buffer-free viewing and ad-blockers don’t know what content to block.
Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.
Online video ad budgets are shifting upwards, and the funds are coming from TV ad budgets, says AOL’s State of the Video Industry report for 2015.