News

DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.

Brand Safety: Don’t Just Take YouTube’s Word for It—Verify It

YouTube’s brand safety scare might be over, but brands still need to be vigilant. OpenSlate is offering an independent third-party YouTube verification service.

Marketers Discover the Power of Personal Stories at Podcast Upfront

The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it’s a dream come true.

Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads

The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.

Facebook, YouTube, FB Messenger the Most Used Mobile Apps

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.

AdColony Sees Big Numbers for Aurora Interactive Mobile Video Ads

Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.