News

Outrigger Media Offers Demographic Data for YouTube Targeting

Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.

Vidyard Releases Super-Comprehensive Video Marketing Handbook

This free download has over 100 pages of tested, practical video marketing advice. Here’s a small sample of what you can expect.

Schneider Optics Shows Improved iPhone 6 Case and Lenses at CES

With the Schneider Optics iPro system, marketers can have a high-definition video camera and five specialized lenses in their pocket.

MediaNest Offers Free Video Marketing Tools for Nonprofits

Even a small nonprofit can have a big impact online with MediaNest’s toolset. Upload to over 30 sites at once and monitor detailed analytics.

YouTube Announces the Most Popular Video Ads of 2014

Here are the YouTube ads that people were watching and talking about (and watching some more) in 2014. In different ways, they all made a connection.

Viewability Rates About More Than Inventory Quality: Videology

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.