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2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.
Don’t put it off one more day! Show us the best marketing and adverting videos you created in the past year, and you could be a winner.
Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.
Brand advertisers can now target TiVo viewers and track views using a system that segments demographics using multiple data sources.
Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren’t the ads most often shown to consumers.
It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.