News

Go Short! 10-Second Video Ads Perform Best, Says Report

Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.

Where the Viewers Are, Where the Ads Are: FreeWheel Q2 ’14 Report

Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.

Veenome Tames the Wild West of YouTube, Assures Brand Safety

Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.

YouTube Makes Business Video Creation App Directr Even Better

Directr is an incredibly useful app for making business videos in minutes. YouTube just acquired the company, and will make the Directr app free to use.

Fast Company Looks at Brand-Building With YouTube’s Biggest Names

YouTube’s stars have polished their brands and grown their audiences, and now they’re ready to make some money with corporate sponsorships.

Consumers Crave Videos, But Brands Aren’t Creating Them: Report

There’s a giant missed opportunity here, says Levels Beyond. Online videos aren’t a priority for brands, even though viewers love to watch and share them.

Ramp Lets Video Marketers Create Hubs, Measure Viewer Activity

It’s not enough to upload videos and hope they succeed with viewers, says Ramp. It’s new offering lets marketers use integrated calls-to-action and track results.