While Twitter has sold video ads for years, it now offers brands premium placement. Could this stop the company’s epic stock dive?
Two hungry bears delivered excitement and laughs for Hyundai, while Mountain Dew’s puppymonkeybaby freaked us all out. Facebook proved that it can deliver buzz during a major event, but YouTube triumphed with the Super Bowl ad long game.
Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
The editors and writers of OnlineVideo.net will celebrate the best online video marketing campaigns from the past 12 months with the Video Campaigns of the Year Awards. The nomination period is now open!
Oolaya has analyzed millions of video streams from the past year to let publishers and marketers know what succeeds online. Sports counted for a lot of viewing activity, it found.
Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.
After creating a simple programmatic buying solution for advertisers, it was only natural that AOL would do the same for publishers.