News

Dollar Shave Club: The Online Viral Video Success Steps to TV

What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.

Branded Video Views Grow 73% in a Year: Visible Measures Report

Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone.

Vimeo’s Video Translation Tools Are a Help for Global Brands

For brands that want to reach customers around the world, adding foreign language subtitles or captions just got a whole lot easier.

Instagram Now Accepting 15-Second Video Ads—With Conditions

Video ads have finally come to the popular social networking site, but they’ll need to fit the format if they’re going to be welcomed.

Honda to Use Vine Videos for Halloween Trick-or-Treating

When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.

Video Campaigns Are Going Multiscreen, Finds Videology Report

Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.

Pixability Launches v3 for Programmatic YouTube Ad Optimization

Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.