Industry Announcements

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Comcast’s FreeWheel Taps Into Screen-Level Smart TV Data with Inscape

FreeWheel Gets Rights to Use Inscape’s Viewing Data for National Representativeness Modeling

Instinctive Launches Account-Based TV Advertising to Help B2B Businesses Expand Their Reach

Instinctive introduces Account-Based TV, a new service designed to serve highly-targeted B2B advertisements via connected TV devices

NBCUniversal And Sky Take First Step Toward Creating Global Premium Video Offering

Unifies Suite of Advanced Advertising Capabilities for Global Marketers Under AdSmart

NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities

NCC’s Data and Ad Inventory Resources Allow Advertisers To Run True Cross-Screen Campaigns Across 80 Million Households

AdRoll Launches Video Ads to Global Direct-to-Consumer Customer Base Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads

AdRoll today announced AdRoll Video Ads to enable marketers to reach current and future customers with a suite of video ads across desktop, tablet and mobile web.

New Video Advertising Bureau (VAB) Report Finds Esports Attracts Elusive, Highly Engaged Male Millennials

Global Esports Audience and Revenue Experiencing Double-Digit Annual Growth

WeQ Launches Influencer Agency that Offers Endorsed Native Ad Campaigns on YouTube, Instagram & TikTok

“We’ve created a truly unique and effective way for advertisers to reach users where they’re most engaged.”

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