Industry Announcements

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IRIS.TV Launches AI-Powered Branded Content Platform For Brands

Powering In-Stream Branded Video For Brands Like Bud Light to Engage Audiences on Premium Sites

Ad insertion placement costing OTT publishers massive revenue

A survey found 46 per cent of viewers would switch off as a result of poor ad serving.

Samba TV Integration Boosts Centro’s Connected TV Buying Capabilities

Users of Centro’s Basis Programmatic Ad Platform Can Execute Connected TV Campaigns at Scale with Wide Variety of Private Marketplaces from Premier Content and Technology Providers

MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display

Updates establish “Count on Begin to Render” as a key point for the measurement of a valid ad impression; Draft version of Digital Video Ad Measurement Guidelines also released for 30-day public comment period.

Collective Becomes Visto, Reflecting Company’s Focus on Forward-Thinking Advertising Technology

The new name highlights the company’s focus on developing software and services that bring greater transparency and control to the programmatic ecosystem

Nielsen Launches First Person-Level TV DMP Powered by Gracenote Smart TV Viewership Data

Marketers can directly engage Smart TV audiences across linear TV and digital media to improve omnichannel marketing ROI

Clorox, Home Depot, and Bloomin Brands Launch 360° Interactive Campaigns

All Powered by OmniVirt Technology

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