Industry Announcements

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US company SpotX Partners With Switch Media To Offer Personalised Ads Across OTT

SpotX announces a compatibility with Switch Media to power server-side ad insertion (SSAI) for personalised advertising across live, sports, events and video on demand.

Fullscreen Acquires Influencer Marketing Platform Reelio

Acquisition Will Allow Fullscreen to Expand Influencer Marketing Capabilities and Enable Clients to Execute Self-Service Campaigns

TwentyThree, The Video Marketing Platform, First to Support LinkedIn Video

San Francisco and Copenhagen based video marketing platform, TwentyThree, today announces the launch of LinkedIn support to their platform.

Digitas Creates First-Ever Adobe Audience Manager DMP Certification

Only certification of its kind in the data management platform space

Tennis Channel Enlists Cleeng to Strengthen Its Digital Offering

Cleeng, the video eCommerce and Security specialist, announced today that it has been selected to help power subscription and monetization services for the new Tennis Channel apps.

IAB Tech Lab Releases ‘Guidelines for Indentifier for Advertising (IFA) on OTT Platforms’ for Public Comment

Provides Technical Framework for Improving Consumers’ Video Ad Experiences Across Smart TVs, Connected Devices & Other OTT Systems

Cathay Pacific’s 360° VR units drove their highest-performing ad campaign of all time.

Here’s how

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