Industry Announcements

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Lotame and Inscape Announce Partnership to Elevate Ad-Buying, Targeting, and Measurement Across Television and Digital

Powered by Inscape’s viewing intelligence from millions of smart TVs, Lotame’s aiTV product suite brings advanced audience targeting and more to advertisers and networks

Roku Introduces New Ad Insights Suite to Enable Marketers to Better Quantify OTT Advertising Results

Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement

Universal Pictures and OmniVirt Launch AR Ads for the Mobile Web

OmniVirt converts Banner Ads into AR Ads for the launch of Pitch Perfect 3

Sinclair Broadcast Group and Imagine Communications Collaborate on Next-Gen Monetization Solutions

Advanced advertising capabilities that utilize the innovative and unique monetization opportunities of the new broadcast standard, ATSC 3.0, are key elements of this new service

Tru Optik Launches OptOut.TV to Give Consumers Access to More Privacy Controls

OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV

Oath Debuts Brand Love Index Revealing Key Drivers That Inspire Today’s Consumers

New insights highlight how marketers can win the hearts and minds of their consumers

Business Marketing Consortium AdBarkIt Launched

AdBarkIt has now launched after almost two years in development.

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