Powering In-Stream Branded Video For Brands Like Bud Light to Engage Audiences on Premium Sites
A survey found 46 per cent of viewers would switch off as a result of poor ad serving.
Users of Centro’s Basis Programmatic Ad Platform Can Execute Connected TV Campaigns at Scale with Wide Variety of Private Marketplaces from Premier Content and Technology Providers
Updates establish “Count on Begin to Render” as a key point for the measurement of a valid ad impression; Draft version of Digital Video Ad Measurement Guidelines also released for 30-day public comment period.
The new name highlights the company’s focus on developing software and services that bring greater transparency and control to the programmatic ecosystem
Marketers can directly engage Smart TV audiences across linear TV and digital media to improve omnichannel marketing ROI
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