Industry Announcements

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Samba TV’s Tune-In Measurement Solution Is Now Available in Google Marketing Platform

Media companies can now measure TV tune-in lift across Google Marketing Platform

AR/VR Ads Perform Better: 15X Improvement in CTR

: Immersive advertising content performs better than flat 2D ads.

Tremor Video DSP Expands Its Connected TV Solutions to Meet Growing Advertiser Demand

Tremor Video DSP announced the expansion of its suite of connected TV (CTV) capabilities that features its exclusive data partnerships.

CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers

Following beta testing, the brand is using the advanced video advertising solution to improve cross-platform measurement

Dataxu debuts TotalTV Marketplace, the world’s largest pool of advanced TV inventory

New Marketplace, 1,250% YOY increase, Inventory Packages cement Dataxu’s TV commitment

Tubular Announces Annual VideoAces Awards Celebrating Most Viewed Media Companies, Brands in Digital Video Around the World

804 million videos uploaded across platforms in 2018; social video uploads up 46% from 2017

Derek Zagami Launches New Media Company, Zagami Media

With over ten years of experience in digital content creation, Derek Zagami is launching an exciting multi-media company focusing on authentic and engaging content.

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