Programmatic buying is expected to grow at 20% year-on-year, after making enormous headway in 2015.
New video campaign performance metrics increase campaign performance by 650% and prompt brands to look beyond the video view and CTR to define video advertising success
New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use
Video Data API Represents Seminal Source of Consumer Attention Insights and Trends across 4,000 Consumer Brands
RTL Group-Backed Duo Also Forms Partnership With TiVo Research to Live-Sync Cross-Screen Audiences
Samsung Becomes the First Brand to Jump Onboard
First campaign features “shaking” effect for “Stoli: THE Vodka” ad