Industry Announcements

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Videa Debuts Highly Anticipated Supply-Side Automated TV Advertising Platform

Private Marketplace Provides Stations, Agencies and Brands with a Simplified Way to Sell and Buy Local Television Station Inventory at Scale

New Vidyard Interactive Player Makes Videos More Engaging

Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos

BrightLine Completes $20 Million Series A Funding Round to Expand Market Leadership in Advanced TV

BrightLine switches on the industry’s largest network of broadcasting and cable channels, OTT delivery platforms and Demand-Side-Platforms for marketers to reach new levels of TV audience engagement and targeted ads

Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic

Company granted MRC accreditation for mobile web and in-app SDK viewability measurement, and continuation of accreditation for desktop display and video viewable impression measurement, and blocking and monitoring brand risk

Cincopa’s Advanced Video Analytics and Multimedia Platform Now Compatible with Email Marketing Tools

New Integration Extends Functionality of Cincopa’s Video Technology, Bringing Real-Time Analytics to Marketing Automation Tools

L’oreal Announces Viddyad Wins Women In Digital Award I Sept 2016

L’Oreal has announced the winner of The L’Oreal Women in Digital Award 2016.

Connatix Launches Native Video Syndication

New Technology Gives Publishers the Ability to Extend Reach of Their In-Stream Pre-Roll Campaigns Paired With Original Content

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