Industry Announcements

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Adaptive Medias, Inc. Receives Acquisition Proposal From Adsupply, Inc. for $35 Million, or $1.50 Per Share, in All Cash Transaction

The offer represents a premium of nearly 900% to Adaptive Medias’ closing stock price of $0.16 on January 27, 2016.

Cleeng Releases ROI Calculator For Live Events

The calculator projects the potential of live pay-per-view events.

Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language

Series C financing led by Battery Ventures will help Vidyard further innovate in video analytics and customer insights across all facets of a business.

MRC Grants comScore Accreditation for Media Metrix

comScore Media Metrix is the First Digital Content Audience Measurement Service Accredited by the Media Rating Council

Somoto Expands into the Field of Video Advertising: Acquires Israeli Video Advertising Network Terser-Tude

The scope of the transaction is up to NIS 14 million in cash and shares, subject to milestones

Opera Mediaworks and Nielsen Catalina Solutions help CPG brands leverage purchase behavior to deliver “no wait” mobile video ads

Mars Chocolate North America, TruMoo and Horizon Media use offline data to improve delivery and measurement of mobile ads

Interactive Video Startup Pitchtime Debuts at CES

Pitchtime Teams with Tech Journalist Jennifer Jolly to Create Premium Video Content for Direct Response Live from Consumer Electronics Show

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