Industry Announcements

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Three trends shaping advertising in 2016

Programmatic buying is expected to grow at 20% year-on-year, after making enormous headway in 2015.

Viewbix Launches Video Analytics Platform: Viewbix Insights

New video campaign performance metrics increase campaign performance by 650% and prompt brands to look beyond the video view and CTR to define video advertising success

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use

Visible Measures Launches True Reach API to Enable Predictive Video Content Analytics Powered by Five Trillion Data Points

Video Data API Represents Seminal Source of Consumer Attention Insights and Trends across 4,000 Consumer Brands

SpotX and Clypd Announce Industry-First Ad Sales Platform for Linear TV and Digital Video

RTL Group-Backed Duo Also Forms Partnership With TiVo Research to Live-Sync Cross-Screen Audiences

Youku Tudou Teams Up With Mirriad to Offer High-Tech Native In-Video Ads

Samsung Becomes the First Brand to Jump Onboard

Opera Mediaworks and Immersion Launch Mobile Video Ads With Tactile Effects

First campaign features “shaking” effect for “Stoli: THE Vodka” ad

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