Industry Announcements

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Innovid Partners with Jivox to Launch Omni-Channel Solution for Independent Ad Serving, Measurement and Dynamic Creative

New Integrated Partnership Enables Data-Driven Creative and Optimization Across Channels, Devices for Video, Social, Display and other Formats

Data Plus Math, LiveRamp Announce Strategic Partnership

LiveRamp chooses Data Plus Math to power its television lift and analytics reporting; Data Plus Math to use IdentityLink to match media consumption data with marketing outcomes

SuperData Unveils Premiere Tool to Measure Online Gaming Video and Streaming ROI

SuperData is launching the SuperData Arena dashboard, a measurement tool developed to provide games publishers, brands and sponsors with in-depth audience metrics.

Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory

Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns

Tremor Video DSP Triples Premium Supply Partners to Deliver Increased Performance for Video Advertisers

Expansion Strengthens Commitment to Being the Leading Programmatic Video Platform

Matrix Solutions’ 2018 Ad Spend Churn in America Report Unveils Two in Three Advertisers Return to Advertise on Broadcast, One in Three Churn

New report from Matrix Solutions yields churn data across brand/advertiser, platform and industry

Innovid Launches First-to-Market Self-Service Video Experience Composer for Brands, Publishers and Broadcasters to Create Scalable Dynamic Creative

OTT Composer First in New Suite of Innovid Products Aimed to Accelerate Interactive Video in the Booming Connected TV Space

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