Industry Announcements

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IAB Tech Lab Releases LEAN Scoring Product Roadmap to Stem the Tide of Ad Blocking

Critical Industry Scorecard to Assist Publishers, Marketers & Agencies in Supporting Digital Properties and Interactive Ad Opportunities with Optimized User Experience

Furious Corp Expands Capabilities of their media enterprise software, Prophet, with Addressable Add-On

Furious Corp Brings Addressable TV & Video Add-on to flagship Prophet Enterprise Software

Intubus Introduces E-Commerce Video API And Video ivPlayer for Retailers

Intubus e-commerce video platform takes all sale processes into a video content and allows people to make purchases directly when watching a video and opens up the new opportunities to communicate with customers.

DailyMotion and SourceKnowledge Partner to Offer Premium Video Advertising Opportunities to North American Marketers

SourceKnowledge joins Dailymotion’s roster of high profile demand partners. Clients of SourceKnowledge’s Demand Side Platform (DSP) Engage now have direct access to the premium video inventory of the private video ad-exchange Dailymotion exchange (DMX).

U.S. Internet Ad Revenues Hit Landmark $59.6 Billion in 2015, a 20% Uptick Over Record-Breaking Numbers in 2014, Marking Sixth Consecutive Year of Double-Digit Growth

Q4 2015 Reached $17.4 Billion, Rising 23% Over Same Period in 2014

ComScore and Facebook Partner to Deliver Clients Viewability Insights

Through Global Partnership, ComScore Will Report Facebook Viewability Directly in validated Campaign Essentials

YuMe Extends the Reach of TV Campaigns with Launch of YuMe Cross-Screen Audience Guarantee

Audience Targeting and Viewability Address Limited Inventory Amidst Political Ad Season

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