New Integrated Partnership Enables Data-Driven Creative and Optimization Across Channels, Devices for Video, Social, Display and other Formats
LiveRamp chooses Data Plus Math to power its television lift and analytics reporting; Data Plus Math to use IdentityLink to match media consumption data with marketing outcomes
SuperData is launching the SuperData Arena dashboard, a measurement tool developed to provide games publishers, brands and sponsors with in-depth audience metrics.
Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns
Expansion Strengthens Commitment to Being the Leading Programmatic Video Platform
New report from Matrix Solutions yields churn data across brand/advertiser, platform and industry
OTT Composer First in New Suite of Innovid Products Aimed to Accelerate Interactive Video in the Booming Connected TV Space