Industry Announcements

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Vertebrae Launches Mobile Web AR Advertising Suite Unlocking Immersive Marketing Opportunities for Brands Across Industries

Vertebrae’s AR Ad Units Work Across Mobile Web via Chrome & Safari Browsers Giving Advertisers Instant Scale to Reach Hundreds of Millions

Trade Association Chiefs Asks Coalition for Better Ads to Establish Industry-Wide Compliance Program to Improve User Experience Across the Ad-Supported Internet

4A’s, ANA & IAB CEOs Call For Coalition to Join Forces with Browser Makers and Delivery Tech Companies for Self-Regulation in Implementing New Digital Ad Standards

Teads Expands Video Offering with Launch of inRead 3D

Company’s Latest Product Innovation Marks the Industry’s First Video Ads with 3D Effect Available for Advertisers at Scale

TVadSync Unveils Real-Time TV Ad Re-Targeting for Marketers, Enabled by Centro

TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital Media

Connekt Emerges from Stealth Mode to Launch Transformative TV Advertising and Commerce Platform

Enters market with patented AI-driven platform built for scale, prominent partnerships and an experienced executive team

comScore Launches Activation Solution Suite to Improve Audience Targeting and Advertising Relevance Using TV, Digital and Cross-Platform Data

Solution Closes the ‘Planning, Activation and Measurement’ Loop by Bringing Advertisers and Media Companies Consistent Data Throughout the Advertising Cycle to Drive Better Outcomes

Vidyard Extends Video Messaging Leadership with the Release of Vidyard GoVideo

Vidyard expands capabilities of free video messaging app for business professionals, changes name from ViewedIt to Vidyard GoVideo to reflect bolder vision.

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