Private Marketplace Provides Stations, Agencies and Brands with a Simplified Way to Sell and Buy Local Television Station Inventory at Scale
Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos
BrightLine switches on the industry’s largest network of broadcasting and cable channels, OTT delivery platforms and Demand-Side-Platforms for marketers to reach new levels of TV audience engagement and targeted ads
Company granted MRC accreditation for mobile web and in-app SDK viewability measurement, and continuation of accreditation for desktop display and video viewable impression measurement, and blocking and monitoring brand risk
New Integration Extends Functionality of Cincopa’s Video Technology, Bringing Real-Time Analytics to Marketing Automation Tools
L’Oreal has announced the winner of The L’Oreal Women in Digital Award 2016.
New Technology Gives Publishers the Ability to Extend Reach of Their In-Stream Pre-Roll Campaigns Paired With Original Content