New technology innovation ensures TV-level compliance and
quality viewer experience across direct and programmatic marketplace buys
Discovery and Fox Corporation among the first partners to deploy new data-driven cross-platform advertising solution
New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership
New Research Study Finds Advertisers Actually Get a Boost from “Media Multitasking”
Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data Management Solution
xG GamePlan ad inventory optimizer adds support for spot-based ad buys to help global broadcasters and MVPD customers serve existing market needs while transitioning to audience-based strategies.
FreeWheel Gets Rights to Use Inscape’s Viewing Data for National Representativeness Modeling