Industry Announcements

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FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across Direct Sold and Programmatic Demand

New technology innovation ensures TV-level compliance and
quality viewer experience across direct and programmatic marketplace buys

SpotX and clypd Bridge Audiences between National Linear TV and OTT

Discovery and Fox Corporation among the first partners to deploy new data-driven cross-platform advertising solution

Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers

New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership

Does Live Tweeting While Watching TV Distract from the Ads?

New Research Study Finds Advertisers Actually Get a Boost from “Media Multitasking”

Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round

Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data Management Solution

Imagine Updates xG GamePlan to Ease Market Shifts To Impression-Based Ad Buys

xG GamePlan ad inventory optimizer adds support for spot-based ad buys to help global broadcasters and MVPD customers serve existing market needs while transitioning to audience-based strategies.

Comcast’s FreeWheel Taps Into Screen-Level Smart TV Data with Inscape

FreeWheel Gets Rights to Use Inscape’s Viewing Data for National Representativeness Modeling

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