Industry Announcements

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castLabs Launch New PRESTOplay Suite of Video Player SDKs

castLabs launch new PRESTOplay SDKs for Browsers and iOS/Android with marked improvements on player customization, cross-plugin integration, and offline downloading capabilities.

Videology Named Snapchat Partner to Offer Brands Snap Ads Through Converged Advertising Platform

Users now have access to plan and launch Snap Ad campaigns through Videology’s platform

Tru Optik Partners with Kantar Millward Brown to Introduce Connected TV Sales Attribution

Direct household-level, offline sales attribution now available through Tru Optik’s OTT Marketing Cloud

ABC Grants Continued Certification to comScore for Online Ad Viewability

Recognised for Continued Commitment to Quality and Transparent Measurement Solutions in the UK Digital Advertising Market

Time Inc.’s Viant to Acquire Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings

YuMe Turns Mobile Advertising on Its Axis with New Vertical Video Format

Immersive mobile vertical video ads help marketers achieve higher ad recall and favorability

myVR Open Social Virtual Reality Platform to Brands and Marketers

myVR – Virtually Everything Brings Together Content Discovery, Social Interactions, Video, Chat and More in a Totally Immersive Experience to Deliver Unique Branding Opportunities

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