Industry Announcements

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AppNexus Announces Video Buy-Side Successes; Moves To General Availability With Leading Group Of Supply Partners

AppNexus revealed use cases and performance results for beta clients of its video buy-side solution.

Yahoo Unveils New Technology Offerings at Advertising Week

Combines strengths of Yahoo, BrightRoll and Flurry to build robust ad tech portfolio and deliver best-in-class programmatic solutions for video, display and native advertising across all devices

Symphony Advanced Media Unveils Groundbreaking Video and Cross-Media Measurement Solution

Fastest-Growing Mode of Viewing TV and Video Can Now Be Measured; Initial Findings Highlight Significant Shifts in Millennials’ Viewing Behavior

Cleeng Hits IBC 2015 With First Live PPV Portal

Cleeng, the leading specialist in video e-commerce for sports and entertainment companies, announced today the release of Cleeng Portal: the first fully automated channel for Live PPV.

News Corp To Acquire Social Video Ad Platform Unruly

Unruly Connects Leading Brands With Massive Global Audiences

AOL to Deepen Its Programmatic Leadership With Agreement to Acquire Millennial Media

ONE by AOL Will be the Largest Open and Mobile-First Programmatic Platform in Market

SpotXchange Rebrands to SpotX: Takes Aim at the Divide Between Direct Sales and Programmatic

Rebranding reflects evolution from ad exchange to ad marketplace, ad server, SSP and full-stack inventory management platform

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