Video previews are powerful marketing tools for mobile apps, but if you don’t know the requirements for both major app markets your videos could get rejected.
Don’t neglect the thumbnail! That small preview image viewers see has an enormous impact on whether or not they click. At VidCon 2015, a marketing expert explained the essentials.
Tired of video shoots that leave your face in the shadows or give you a greenish tint? Then it’s time to invest in video lighting. Good news: Low-priced kits deliver big results. Here’s what you should know before you buy.
A call-to-action is an essential video marketing tool, as it tells the viewer what to do next and drives engagement. This article offers step-by-step instructions, as well as a video guide.
Annotations help viewers get more out of your videos and lead to higher watch times. We’ll show you how to get started, and provide expert tips on using annotations the right way.
Smartphones and tablets now record pristine HD video, but their internal mics leave a lot to be desired. Here’s how to use external microphones for audio recordings that are always loud and clear.
Creating a funny voiceover doesn’t always mean using a funny voice. Give viewers the unexpected to get bigger laughs.