How-Tos

How to Deliver the Right Videos to the Right Viewers

The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.

How to Block the Ad Blockers (and Reclaim Loads of Lost Revenue)

The ad-blocking epidemic hurts advertisers and publishers where it matters most—in the wallet. Here are the strategies that can turn the situation around. Note: It’s not all about better technology.

How to Grow an Audience on Facebook Live

Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.

How to Create a Video Preview for Your Mobile App Listing

How does an iOS or Android app stand out from the other 4.2 million competing apps? With video! Here’s why a savvy marketer includes video in an app listing, as well as step-by-step instructions on how to do it.

How to Use Trending Topics and Events to Inspire Online Videos

Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.

How to Target Your Audience By Creating Niche Video Content

Targeted online video strategies are far more effective than ones that try to reach a broad general audience. Here’s how to zero in on your desired customers with original niche video.

How to Choose a Marketing Automation Solution for Video Marketing

A great marketing automation program tracks viewer interactions and turns shoppers into buyers. This feature explains the category, tells marketing professionals what to look for, and explains how they work with other in-house systems.