Does creative work start with a creative team? No, how marketers and advertisers should start is by seeing that all employees can have great ideas.
WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.
Music site Genius pleased fans and brands alike with a series of interviews with rap legends. Here’s how it created buzz-worthy events that brands wanted to be part of.
There’s a place for straight product pitches and there’s a place for journalistic videos that explore important issues while highlighting stories of real consumers.
The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.
The ad-blocking epidemic hurts advertisers and publishers where it matters most—in the wallet. Here are the strategies that can turn the situation around. Note: It’s not all about better technology.
Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.