How-Tos

How to Grow an Audience on Facebook Live

Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.

How to Create a Video Preview for Your Mobile App Listing

How does an iOS or Android app stand out from the other 4.2 million competing apps? With video! Here’s why a savvy marketer includes video in an app listing, as well as step-by-step instructions on how to do it.

How to Use Trending Topics and Events to Inspire Online Videos

Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.

How to Target Your Audience By Creating Niche Video Content

Targeted online video strategies are far more effective than ones that try to reach a broad general audience. Here’s how to zero in on your desired customers with original niche video.

How to Choose a Marketing Automation Solution for Video Marketing

A great marketing automation program tracks viewer interactions and turns shoppers into buyers. This feature explains the category, tells marketing professionals what to look for, and explains how they work with other in-house systems.

Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

How to Find the Right Vendor for Any Streaming Video Project

Need a vendor for a live or on-demand online video campaign, but your not sure where to start? Start here! This article explains the different services available and recommends the best companies to work with.