How-Tos

How Marketers and Advertisers Can Build a Culture of Creativity

Does creative work start with a creative team? No, how marketers and advertisers should start is by seeing that all employees can have great ideas.

How to Do YouTube Influencer Video Marketing the Right Way

WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.

How Genius Created Brand-Sponsored Live Video Events for Fans

Music site Genius pleased fans and brands alike with a series of interviews with rap legends. Here’s how it created buzz-worthy events that brands wanted to be part of.

How to Incorporate Brand Journalism in an Online Video Strategy

There’s a place for straight product pitches and there’s a place for journalistic videos that explore important issues while highlighting stories of real consumers.

How to Deliver the Right Videos to the Right Viewers

The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.

How to Block the Ad Blockers (and Reclaim Loads of Lost Revenue)

The ad-blocking epidemic hurts advertisers and publishers where it matters most—in the wallet. Here are the strategies that can turn the situation around. Note: It’s not all about better technology.

How to Grow an Audience on Facebook Live

Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.