Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

How to Find the Right Vendor for Any Streaming Video Project

Need a vendor for a live or on-demand online video campaign, but your not sure where to start? Start here! This article explains the different services available and recommends the best companies to work with.

How To Get Your App Preview Video Approved by Google And Apple

Video previews are powerful marketing tools for mobile apps, but if you don’t know the requirements for both major app markets your videos could get rejected.

How to Create the Perfect Thumbnail Image in a Few Simple Steps

Don’t neglect the thumbnail! That small preview image viewers see has an enormous impact on whether or not they click. At VidCon 2015, a marketing expert explained the essentials.

Light the Way: A Beginner’s Guide to Video Lighting on a Budget

Tired of video shoots that leave your face in the shadows or give you a greenish tint? Then it’s time to invest in video lighting. Good news: Low-priced kits deliver big results. Here’s what you should know before you buy.

How to Create a Clickable Call-to-Action in Vimeo Plus or Pro

A call-to-action is an essential video marketing tool, as it tells the viewer what to do next and drives engagement. This article offers step-by-step instructions, as well as a video guide.

Click Here! How to Use YouTube Annotations to Increase Engagement

Annotations help viewers get more out of your videos and lead to higher watch times. We’ll show you how to get started, and provide expert tips on using annotations the right way.