How-Tos

How to Use Trending Topics and Events to Inspire Online Videos

Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.

How to Target Your Audience By Creating Niche Video Content

Targeted online video strategies are far more effective than ones that try to reach a broad general audience. Here’s how to zero in on your desired customers with original niche video.

How to Choose a Marketing Automation Solution for Video Marketing

A great marketing automation program tracks viewer interactions and turns shoppers into buyers. This feature explains the category, tells marketing professionals what to look for, and explains how they work with other in-house systems.

Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

How to Find the Right Vendor for Any Streaming Video Project

Need a vendor for a live or on-demand online video campaign, but your not sure where to start? Start here! This article explains the different services available and recommends the best companies to work with.

How To Get Your App Preview Video Approved by Google And Apple

Video previews are powerful marketing tools for mobile apps, but if you don’t know the requirements for both major app markets your videos could get rejected.

How to Create the Perfect Thumbnail Image in a Few Simple Steps

Don’t neglect the thumbnail! That small preview image viewers see has an enormous impact on whether or not they click. At VidCon 2015, a marketing expert explained the essentials.