How-Tos

How to Create and Market a Video-Based Online Course

Should you go with a marketplace or platform? When selling self-produced online learning courses, much depends on the size of your potential audience.

How to Make Great Enterprise Video With Google Glass

By adopting Google Glass, enterprises can empower their employees to shoot and share video for others in the company. Here’s how to do it.

How to Turn Your CEO Into an Online Video Spokesperson

Your CEO could be your greatest marketing asset… or a complete disaster. Here’s how to to turn the head of your company into an effective, confident, engaging onscreen speaker.

How to Create Video Emails

Yes, it’s possible to send marketing videos directly to customers’ in-boxes. In this how-to, we walk you through the steps involved.

How to Choose the Best H.264 Video Encoding Tool

Think you know what the best all-around H.264 video encoding tool is? You might be surprised. A free tool gives the best quality, but it’s not for everyone.

How to Pull Off a Successful Live Webcast

Hold your next large-scale event online. Here are the tips and tricks you need to know for stress-free corporate webcasting.

How to Create Google+ Hangouts On Air: A Step-by-Step Guide

Hangouts On Air let marketers personally engage with customers, while creating useful product videos that thousands more can watch on-demand. Here’s everything a Google+ host needs to know to create great online experiences.