Targeted online video strategies are far more effective than ones that try to reach a broad general audience. Here’s how to zero in on your desired customers with original niche video.
A great marketing automation program tracks viewer interactions and turns shoppers into buyers. This feature explains the category, tells marketing professionals what to look for, and explains how they work with other in-house systems.
Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.
Need a vendor for a live or on-demand online video campaign, but your not sure where to start? Start here! This article explains the different services available and recommends the best companies to work with.
Video previews are powerful marketing tools for mobile apps, but if you don’t know the requirements for both major app markets your videos could get rejected.
Don’t neglect the thumbnail! That small preview image viewers see has an enormous impact on whether or not they click. At VidCon 2015, a marketing expert explained the essentials.
Tired of video shoots that leave your face in the shadows or give you a greenish tint? Then it’s time to invest in video lighting. Good news: Low-priced kits deliver big results. Here’s what you should know before you buy.