The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.
Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.
While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.
We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.
Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
The largest online video conference in North America now has a video advertising and marketing track, and it’s being run by OnlineVideo.net.