It’s a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views

As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.

Getting Schooled: What Works in Back-to-School Online Video Ads

Videos featuring celebrities and humor might do well during the Super Bowl, but back-to-school shopping is a whole different ballgame. Here’s what works.

Marketers See Opportunities in VR and 360-Degree Videos

Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.

Get the Look: Fashion Brands Lead the Way to Online Video Success

A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.

Attention Email Marketers: Vimeo Beats YouTube By a Wide Margin

When it comes to email marketing, the video hosting site seems to matter. Marketing emails with a Vimeo video are opened and clicked at a higher rate.

For Video Monetization, Publishers Look to YouTube and Facebook

A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.

Snapchat Pays More Attention to Brands, But Is it Too Late?

While it’s premature to count the popular social video network out, Snapchat needs to make drastic changes to win back brand marketers. Luckily, it’s listening.