At Advertising Week New York, the digital future of the living room is the hot topic. Advanced viewer targeting is here, or nearly so, anyway.
With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.
While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.
By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.
Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.
Reaching addressable audiences at scale and providing transparency are popular buzzwords, but will Hearst Anyscreen deliver?
The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.