As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.
Videos featuring celebrities and humor might do well during the Super Bowl, but back-to-school shopping is a whole different ballgame. Here’s what works.
Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.
A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.
When it comes to email marketing, the video hosting site seems to matter. Marketing emails with a Vimeo video are opened and clicked at a higher rate.
A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.
While it’s premature to count the popular social video network out, Snapchat needs to make drastic changes to win back brand marketers. Luckily, it’s listening.