Video Ad Evolution: 6-Seconds, 1st Party Data, Branded Content

Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That’s led to a healthy video ad evolution, reports Ooyala.

How Twitter Won the NewFronts, Signing Big Deals to Provide Reach

Without actually producing any video of its own, Twitter became the star of the 2018 NewFronts, providing much-needed reach for publisher video efforts.

Wibbitz Video-Creation Platform Now Available to Brands

The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.

Connected TV Use Is Dominant, Increasing 75% in One Year

A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.

Gen Z: 5 Tips for Appealing to Young and Engaged Consumers

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.

Phillip Picardi and Teen Vogue Lead the Way on Brand Fearlessness

Don’t be put off by angry comments, says Phillip Picardi. “The commenters are just a little bit louder because they’re a little bit crazier.”

Videology Declares Bankruptcy, Selling Assets to Amobee

The company pivoted to the connected TV space, but hasn’t shown strong enough growth. As Videology declares bankruptcy, what’s next for CTV advertising?