Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.
And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.
A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
There’s no standing still in today’s video marketing where rapidly shifting uses for data and personalization are just the beginning.
At Advertising Week New York, the digital future of the living room is the hot topic. Advanced viewer targeting is here, or nearly so, anyway.