Discover the Next Generation of Video Marketing-Driven OVPs

Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.

How to Create a Brand Video Strategy That Goes Beyond YouTube

Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.

Solution Guide Helps CMOs Find Balance Between TV and Digital

Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.

Brands Beware: YouTube Is Cracking Down on Sponsored Videos

Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.

Online Video Advertising Is Going Mainstream: BrightRoll Survey

Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.

Infographic Offers YouTube Advertising Roadmap: Get Started Fast

What are the four types of video advertisements on YouTube? What are the six ways to target a desired demographic? A YouTube explainer graphic has the

Ad Fraud Rates Are Low for Premium Publishers, Says ComScore

While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.