Broadcast Viewability at 73%, Other Areas Lag Far Behind

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.

‘The Ad Supported Experience Needs to Change,’ Says NBCU

Is addressable video here yet? While 35 million U.S. homes now have access, the ad supported experience has a long way to go.

Influencer Marketing Delivers $12.21 Earned for Every $1 Spent

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.

Lessons of GDPR: Transparency Is Critical for Consumers

Brands now have the opportunity to restore trust with consumers by being open about their data use. It’s one of the lessons of GDPR.

The Data Protection Dilemma: How Can Brands Stay Safe?

GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?

CTR for Video Ads on the Upswing, But Still Down for the Year

The latest quarterly report from Extreme Reach sees CTR, video completion rates, and viewability rates all moving in the right direction.

Video Ad Evolution: 6-Seconds, 1st Party Data, Branded Content

Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That’s led to a healthy video ad evolution, reports Ooyala.