Despite strong industry attention to the topic, video ads aren’t making significant progress in becoming more viewable. In fact, the small gains are eroding.
Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!
Working together, Verizon and Digiflare launched the 72-Hour Challenge, where they created monetizable video apps for publishers.
While YouTube might have the audience, big brands aren’t going to buy ads unless they get independent third-party verification.
When it comes to understanding shoppers and making connections through online video advertising, this weatherman knows which way the wind blows.
People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.