Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.
The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.
As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
We’re living in a post-fact era, bombarded daily by alternative facts. Can marketers keep up with that kind of lunacy, or should they instead embrace a different path?
With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.
The future of video marketing isn’t TV or digital: It’s TV and digital. Combining the two delivers rewards beyond what either one can provide alone, but first marketers need a better way to measure results.
Online consumers are surprisingly accepting of ads. It’s only poor ad practices—such as unsophisticated retargeting—that make them install ad-blockers.