Annotations are so last week. The savvy YouTube marketer now uses cards to direct customers to a website or related video.
A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.
Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.
In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.
Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.
The TV world is going through unprecedented change right now, but with change comes opportunity. Pay attention to the data to gain a competitive advantage.
The online video industry still doesn’t have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that’s about to change.