Influencer Marketing Pays Off and Here’s the Proof: Pixability

Working with YouTube influencers can be a hassle, a nightmare, and a huge expense. The good news is that it works: Influencer video marketing gets results.

NY Media Festival Looks at the State of Advertising and Marketing

Big data is only the start: Someone has to sift through those numbers and find something useful. That takes time that could be spent producing quality content.

The Besties 2016: It’s Time to Vote!

We’ve collected the nominations in our quest to identify the best online video ad of the past year, and now it’s time for you to weigh in. Which ad will get the coveted Bestie award? Watch our contenders and cast your vote!

Programmatic Video Ad Sales to Double This Year to $6.2B

It’s not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.

Millennials Are Tuning Into Live Online Video—and Live Video Ads

Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.

Programmatic Trading Sees Strong Growth in Q2, Finds Oolaya

RTB programmatic sales increased by nearly 50 percent in Q2 finds the latest Global Video Index, which predicts far higher growth rates in the coming years.

How Publishers and Advertisers Lose Out on Revenue: Report

How can publishers get young adults to pay for content when 24 percent don’t even realize they’re stealing? A report finds that publishers are leaving money on the table.