Wibbitz Video-Creation Platform Now Available to Brands

The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.

Connected TV Use Is Dominant, Increasing 75% in One Year

A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.

Gen Z: 5 Tips for Appealing to Young and Engaged Consumers

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.

Phillip Picardi and Teen Vogue Lead the Way on Brand Fearlessness

Don’t be put off by angry comments, says Phillip Picardi. “The commenters are just a little bit louder because they’re a little bit crazier.”

Videology Declares Bankruptcy, Selling Assets to Amobee

The company pivoted to the connected TV space, but hasn’t shown strong enough growth. As Videology declares bankruptcy, what’s next for CTV advertising?

5 Steps for Creative Video Ad Innovation: Discover What Works

OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.

Transformists Are the Goal, Says Digitas; Look Beyond Millennials

Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.