Facebook Hits YouTube in the Wallet: Offers Ad Revenue Sharing

In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.

Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick

Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.

Facebook Changes Online Video Ad Rates, Algorithms, and Analytics

The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.

5 Ways Shoppers Want Brands to Use Visual Media Online: Invodo

Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.

70% of Millennials Watch Videos When Shopping for Products Online

Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.

SourceKnowledge Debuts Engage, Programmatic Video Ad Platform

With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.

Block the Ad Blockers: Ooyala Unleashes a Weapon for Creators

Publishers are losing millions to video ad blockers. Ooyala’s video and ad tech customers now have a simple solution.