Dos and Don’ts of YouTube Brand Marketing From Brendan Gahan

Just because brands can customize the look of their YouTube channels with tailor-made gadgets doesn’t mean it’s a good idea. A YouTube marketing expert explains why.

Watch Your Competitors and Define Your Goals: Video Metrics Tips

A Fullscreen executive explains why brands needs to think like YouTube creators, YouTube creators need to think like brands, and everybody needs to meet in the middle.

Ogilvy and Google Detail the Steps for Online Video Success

Creating brand videos on YouTube isn’t like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.

Tubular Offers 5 Secrets for YouTube Marketing Success

Don’t think like a brand and create long-term video creation strategies for YouTube. Instead, think like a creator and embrace trial and error.

Ramp Lets Video Marketers Create Hubs, Measure Viewer Activity

It’s not enough to upload videos and hope they succeed with viewers, says Ramp. It’s new offering lets marketers use integrated calls-to-action and track results.

Video Hosting Dilemma: Free Service or Online Video Platform?

Hosting videos on YouTube is an essential from a marketing perspective, but should your company also work with an OVP? Here’s how to decide.

Steady App Brings Steadicam Look and Slo-Mo to iPhone Video

For quick but professional results, shoot your next social network video campaign with the Steady app. Your customers will think you hired a professional film crew.