Working with YouTube influencers can be a hassle, a nightmare, and a huge expense. The good news is that it works: Influencer video marketing gets results.
Big data is only the start: Someone has to sift through those numbers and find something useful. That takes time that could be spent producing quality content.
We’ve collected the nominations in our quest to identify the best online video ad of the past year, and now it’s time for you to weigh in. Which ad will get the coveted Bestie award? Watch our contenders and cast your vote!
It’s not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.
Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.
RTB programmatic sales increased by nearly 50 percent in Q2 finds the latest Global Video Index, which predicts far higher growth rates in the coming years.
How can publishers get young adults to pay for content when 24 percent don’t even realize they’re stealing? A report finds that publishers are leaving money on the table.