IAB Celebrates the Best in Online Marketing: Here’s What Works

A jury of online marketing experts has selected the top digital marketing campaigns from the past year. They’ll bring tears to your eyes, make you feel empowered, and inspire you to create your own winning work.

Discover Microsoft Video Pulse, the New Way to Gather Feedback

Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.

61% of Online Consumers Aware of Several Ad-Blocking Options

The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.

To Reach Multicultural Audiences, Brands Go the DIY Route

Fed up with the lack of diversity in mainstream video, brands are reaching out with their own content. But making a connection requires serving up authenticity.

Video Ad-Buying in Transition: Major Brands Not Down With Data

Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands; just give us massive prime time ad buys.

5 Programmatic Advertising Predictions That Will Rock TV

How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.

Study Finds Interactive Video Ads More Effective Than Pre-Rolls

Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.