Viewability Rates About More Than Inventory Quality: Videology

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.

3 Trends That Defined Social Video Marketing in 2014

In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.

What BMW and Ford Understand About Online Video

When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.

Does Brookstone Hold the Secret to Great Online Video Recordings?

A tabletop device from Brookstone lets anyone turn their iPad into a video studio. Use it with the free teleprompter app to create more natural clips.

Brands Are Embracing Online Video Advertising, Notes MediaRadar

A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.

Walmart Was King of Black Friday, Says Pixability, and Here’s Why

The bargain big box retailer drove 39 million views on YouTube by using a smart strategy that offered instructive content and pushed subscriptions.