According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.
While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.
An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.
Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.
Want to get hired by brands? All influencers need is a handful of followers, excellent brand affinity, and strong relationships with viewers. PS: No cussing!
Manage massive libraries of recorded video, add registration gates to live and on-demand content, then track those leads with any CRM program
The company’s YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.