Honda to Use Vine Videos for Halloween Trick-or-Treating

When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.

What Brand Marketers Don’t Know About YouTube, But Should Learn

Do you know the 10 different varieties of YouTube ads? Do you know how to hyper-target on YouTube for maximum effectiveness? A guide from Pixability puts the answers at your fingertips.

Video Campaigns Are Going Multiscreen, Finds Videology Report

Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.

Havas Worldwide Explains the Basics of Branded Video

Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).

The Cola Wars Are Still Being Fought, But Now They’re on YouTube

In the 70s and 80s, brands controlled their message with expensive TV commercials. Now, most brand videos are created by fans. How can brands have an impact?

Turn Viewers Into Buyers: Prepare for the Holidays With Video

Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.

Pixability Launches v3 for Programmatic YouTube Ad Optimization

Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.