The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.
As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.
Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.
Adding multiplatform TV to a marketing campaign along with digital delivers vastly improved and quantifiable results, Accenture analysis concludes.
Broadcasters try to solve measurement problems caused by fragmentation, while advertisers expect more from their core partners.
One big topic at Mobile World Congress this year was the explosive growth of mobile video advertising, as well as what’s still needed for publishers and advertisers to succeed.
Small companies are winning customers by getting savvy with online video marketing, offering low-budget videos that both entertain and inform.