Facebook Courting Marketers for Mobile Video Advertising

The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.

Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.

Facebook’s Streaming Video Success Will Lead to a Lucrative 2017

Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.

Accenture Discovers the Halo Effect Around Multiplatform TV

Adding multiplatform TV to a marketing campaign along with digital delivers vastly improved and quantifiable results, Accenture analysis concludes.

Every Year Is the Year for Data: Notes From Videology Full Frontal

Broadcasters try to solve measurement problems caused by fragmentation, while advertisers expect more from their core partners.

An MWC Wrap-Up: Mobile Video Ads Are Siphoning TV Budgets

One big topic at Mobile World Congress this year was the explosive growth of mobile video advertising, as well as what’s still needed for publishers and advertisers to succeed.

Build Views While Busting Melons: Small Businesses Get Creative

Small companies are winning customers by getting savvy with online video marketing, offering low-budget videos that both entertain and inform.