Crystal Ball Time: 6 Online Video Advertising Predictions for ’17

Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.

For Addressable TV, What Doesn’t Work as Important as What Does

The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.

One-Third of SMBs Chose Facebook for Online Marketing This Season

SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.

When Videos Are Free, People Don’t Mind the Ads, Finds Limelight

While viewers find online video ads disruptive, their feelings change if it means they get to enjoy quality content for free. Millennials are the most ad-friendly of all.

In Online Video Advertising, Demographic Targeting Still Rules

In a world of new digital options, many agency advertisers and brand marketers find the most value in tried-and-true age and gender demographic targeting.

A Season of Growth: Ad Views Up 28% YOY, Video Views Up 37%

Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.

Adobe Debuts TV Media Management for Online Video Ad Planning

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.