Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.
The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.
SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.
While viewers find online video ads disruptive, their feelings change if it means they get to enjoy quality content for free. Millennials are the most ad-friendly of all.
In a world of new digital options, many agency advertisers and brand marketers find the most value in tried-and-true age and gender demographic targeting.
Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.
By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.