Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.
Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.
CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.
Up to 23 percent of online video ad dollars could be wasted due to bot traffic, but two companies are combining to offer a comprehensive cure.
How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.