Video Hosting Dilemma: Free Service or Online Video Platform?

Hosting videos on YouTube is an essential from a marketing perspective, but should your company also work with an OVP? Here’s how to decide.

Steady App Brings Steadicam Look and Slo-Mo to iPhone Video

For quick but professional results, shoot your next social network video campaign with the Steady app. Your customers will think you hired a professional film crew.

How to Create Buzz Around Live Online Video Events

Streaming live events to your customers is a great way to build buzz and improve product recall, but only if you manage the campaign well from the start.

WeVideo Intros Video Production Plan Targeted to Small Businesses

Collaborate on videos in the cloud and then do more with the finished products. WeVideo offers a cloud-based ecosystem for small biz.

How Brands Can Use Conversion Elements to Drive Sales on YouTube

While shoppers typically use YouTube for product research, the right links can turn them in to buyers. Learn how to use annotations to drive interested buyers to sales pages.

What’s Holding Back B2B Video Marketing? Budgets, for One Thing

A survey shows that business-to-business companies are finding success with online video marketing, but budgets and lack of resources keep them from doing more.

The 5 Elements Consumer Electronics Brands Are Missing on YouTube

Even big companies need help with their YouTube marketing strategies. Here are five things that big electronics companies should know about YouTube, but don’t.