What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.
Some cut the cord and some never had a cord to begin with. Whichever the case, they still love online video and several ad-supported platforms.
Sure, the premium online video destination has slow growth, but that’s because it’s already at the saturation point. Absolutely everyone uses it.
Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.
A report by Wibbitz shows the best days and day parts for desktop, mobile, and Facebook video performance. It also asks publishers about their biggest video challenges for 2017.
Get in the game before the game passes you by. Visible Measures has created a playbook showing how even small brands can benefit from Super Bowl fever.
Study these differences in viewing patterns to learn how to reach desired demographics with Super Bowl ads. Remember, a lot of the viewing happens after game day.