Report Proves Value of Mobile Video Advertising for Publishers

Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.

Content Capsule 2.0 Debuts With Improved Speed, HTML5 Interface

The embeddable marketing content bundle known as the Content Capsule gets an upgrade, now with AWS hosting and a more responsive interface.

MRC Releases Its Final Guidelines on Mobile Ad Viewability

The MRC’s mobile video ad viewability guidelines are the same as its desktop video ad guidelines, and aren’t intended to show that an ad was viewed to completion.

Millennial and Hispanic Voters Persuadable by Online Video Ads

As American voters study the candidates, political advertisers study American voters. Tremor Video’s research identifies two groups that are more likely to be convinced by online video advertising.

Multi-Millionaire Prima Donnas: Working With Influencers at Scale

It’s an advanced juggling act for brave and fearless marketers, but the results are worth it. Execute a campaign with a thousand influencers and gain 100 million views virtually overnight.

VR and Brands: Be Willing to Experiment, Willing to Fail

This is a new area, but brands are lining up to create virtual reality experiences. What works and what doesn’t? The rules are still being created.

Achieve Brand Success With Snapchat: Experts Offer Tips at VidCon

While the platform is still baffling for many, Snapchat is blowing up with engaged online viewers. Here’s how your brand can grow, entertain, and engage a dedicated fan base on Snapchat.