IAB Declares War on Ad Blockers, Creates Blocker Detection Code

One ad blocker is holding advertisers hostage, demanding payment to avoid being blocked. Publishers need to get smart and tough if they’re going to beat the blockers.

YouTube Will Make Third-Party Videos Shoppable in Coming Months

It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.

Hulu Talks Programmatic Ads and Viewer Relevancy at IAB Mixx 2015

Late Night host Seth Meyers makes online video advertising fun during the conference’s second-day keynote address.

HTML5 Digital Advertising Guide Updated as Ad Week Begins in NYC

Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.

AOL Introduces One by AOL: Creative for Multiplatform Campaigns

Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.

Adobe Announce Programmatic Tools for Advertisers and Publishers

Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.

DMexco Grows in 2015: Here’s Some of What You Missed in Cologne

The world’s biggest marketing conference attracted over 43,000 attendees this year, and is now considered an essential event for many video marketers.