Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.
Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.
Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.
Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.
Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.
What are the four types of video advertisements on YouTube? What are the six ways to target a desired demographic? A YouTube explainer graphic has the
While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.