Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.
RTB programmatic sales increased by nearly 50 percent in Q2 finds the latest Global Video Index, which predicts far higher growth rates in the coming years.
How can publishers get young adults to pay for content when 24 percent don’t even realize they’re stealing? A report finds that publishers are leaving money on the table.
The short-form social network has adopted video streaming in a big way, combining live events with instant feedback in one seamless package.
While advertisers have focused on improving viewability rates, viewability alone doesn’t determine whether or not an ad will be effective. Fresh research shows how to improve visual engagement and brand recall.
The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.
The only way to fight the rising use of ad blockers is by understanding the root of the problem, believes the coalition which includes Google and Facebook. It will then create global online ad standards,.