Ads on Live Videos Drive the Market, Showing Impressive Growth

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.

Engagement: For Video Marketers, it’s More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

YouTube Audio Library Grows With Over 1,000 Royalty-Free Tracks

Don’t get caught using popular music without permission. Instead, look to the YouTube Audio Library, which has over 1,000 free new options in all genres.

Interactivity Is Key to Longer Video Engagement, Says Rapt Media

When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.

Online Video Wins Big in Ads Sales, Siphoning From Broadcast TV

According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.

What Works Now? Big Screens and Multiscreen Video Campaigns

Tremor Video studied over 40 billion ad calls to create a snapshot of where and how consumers are viewing online video. Click to see the company’s infographic.

The Problem and the Solution for Online Video Brand Lift Studies

According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.