The Cola Wars Are Still Being Fought, But Now They’re on YouTube

In the 70s and 80s, brands controlled their message with expensive TV commercials. Now, most brand videos are created by fans. How can brands have an impact?

Turn Viewers Into Buyers: Prepare for the Holidays With Video

Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.

Pixability Launches v3 for Programmatic YouTube Ad Optimization

Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.

Online Video Ad Revenue Grows to $1.5B in First Half of 2014

While mobile advertising showed huge growth this period, video ad growth shows that people enjoy watching videos on a variety of screens.

4 Video Strategy Tips From PR Newswire to Help Brands Excel

These four tips will have you thinking beyond your normal limits, expanding your video marketing campaigns in new directions.

YouTube Expands Creator Academy Lessons for Worldwide Audience

The best way to learn how to succeed on YouTube is with YouTube’s own lessons. Now video creators around the globe can discover the secrets.

Tubular Labs White Paper Shows How Top Brands Succeed on YouTube

Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.