Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.
Who watched your last marketing video and how much of it did they view? Brightcove Audience lets marketers track video like any other marketing asset.
Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There’s not enough premium online video to go around.
Epic Signal’s client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.
If brands want to succeed on the internet’s top video destination, they need to study what the most successful video creators are already doing.
The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.
He may not be a millennial, but Vice CEO Shane Smith knows how to communicate with them. The best choice is often the simplest.