Facebook Offers Brands 3 Tips on Marketing with Mobile Video

Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.

Brightcove Invests in Video Marketing With Audience Module

Who watched your last marketing video and how much of it did they view? Brightcove Audience lets marketers track video like any other marketing asset.

IAB Report Shows the Challenges of Programmatic Video Advertising

Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There’s not enough premium online video to go around.

Mekanism Buys Epic Signal, a Start-up that Builds Video Channels

Epic Signal’s client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.

What Video Marketers Can Learn From YouTube’s Top 100 Brands

If brands want to succeed on the internet’s top video destination, they need to study what the most successful video creators are already doing.

AnyClip Takes in $21M, Using Money to Pair Video Ads With Viewers

The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.

Vice Advises Major Brands on How to Market to Millennials

He may not be a millennial, but Vice CEO Shane Smith knows how to communicate with them. The best choice is often the simplest.