In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.
Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.
The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.
Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.
Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.
With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.
Publishers are losing millions to video ad blockers. Ooyala’s video and ad tech customers now have a simple solution.