Google Preferred too Risky for Brands: Video Advertising Bureau

Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.

The Roku Measurement Partner Program Offers Third-Party Metrics

11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.

The Instagram-YouTube Debate: Which Is Better for Brands?

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.

Streaming Services Offer New Opportunities for Advertisers

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.

In 2018, Video Marketers Grapple With a Rapidly Shifting World

There’s no standing still in today’s video marketing where rapidly shifting uses for data and personalization are just the beginning.

The Digital Future Is Just About Here, But When Will it Arrive?

At Advertising Week New York, the digital future of the living room is the hot topic. Advanced viewer targeting is here, or nearly so, anyway.