SMBs Can Gain Ground on Competitors With Online Video, But Few Do

With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.

Serving the Right Ads to the Right Viewers: The Online Challenge

As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.

Premium Online Video: Does Production Value Matter Anymore?

YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.

Go Short! 10-Second Video Ads Perform Best, Says Report

Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.

2 Best Practices for Branded Video Success

What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.

Where the Viewers Are, Where the Ads Are: FreeWheel Q2 ’14 Report

Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.

Mindshare Explains How to Close a Sale With Online Video

How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.