15 Is the New 30: Online Ads Are Getting Shorter, Says Report

According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.

Video Ad Viewability Increased in Q1 2015, Finds Media Report

While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.

Second-Screen Use on the Rise; Here’s How to Reach TV Viewers

An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.

Let Go, Give Up Control: How Brands Should Work With Influencers

Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.

An Expert Makes Influencer Marketing Easy for the Influencers

Want to get hired by brands? All influencers need is a handful of followers, excellent brand affinity, and strong relationships with viewers. PS: No cussing!

Capture Customer Leads While Serving Live Video: Ustream Demand

Manage massive libraries of recorded video, add registration gates to live and on-demand content, then track those leads with any CRM program

Pixability Takes $18M in Series C, Will Expand Ad-Buying Platform

The company’s YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.