The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.
Don’t get caught using popular music without permission. Instead, look to the YouTube Audio Library, which has over 1,000 free new options in all genres.
When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.
According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.
Tremor Video studied over 40 billion ad calls to create a snapshot of where and how consumers are viewing online video. Click to see the company’s infographic.
According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.