While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.
While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.
In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.
When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.
A tabletop device from Brookstone lets anyone turn their iPad into a video studio. Use it with the free teleprompter app to create more natural clips.
A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.
The bargain big box retailer drove 39 million views on YouTube by using a smart strategy that offered instructive content and pushed subscriptions.