With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.
As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.
YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.
Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.
What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.
Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.
How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.