YouTube Introduces Cards, a Useful Way to Add Brand Interactivity

Annotations are so last week. The savvy YouTube marketer now uses cards to direct customers to a website or related video.

Trio Hopes to Be the Next Big Thing for Video Marketing Mashups

A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.

Best Practices for Big Results: Online Video Marketing in 2015

Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.

Shoppers Who Watch Videos Are 1.6x More Likely to Buy: Invodo

In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.

3 Keys to Making Money in Online Video for Media and Broadcast

Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.

Adobe Explains the 4 Ps of Digital Television and OTT Video

The TV world is going through unprecedented change right now, but with change comes opportunity. Pay attention to the data to gain a competitive advantage.

How Adobe and Nielsen Plan to Overhaul Video Marketing Metrics

The online video industry still doesn’t have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that’s about to change.