Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
Is addressable video here yet? While 35 million U.S. homes now have access, the ad supported experience has a long way to go.
Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
Brands now have the opportunity to restore trust with consumers by being open about their data use. It’s one of the lessons of GDPR.
GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?
The latest quarterly report from Extreme Reach sees CTR, video completion rates, and viewability rates all moving in the right direction.
Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That’s led to a healthy video ad evolution, reports Ooyala.