Video Viewability Drops in Q3, Efforts Aren’t Making a Difference

Despite strong industry attention to the topic, video ads aren’t making significant progress in becoming more viewable. In fact, the small gains are eroding.

Blocking Bots Increases Video Ad Engagement By 22%, Finds Study

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.

Trailers Drive Views to Facebook Videos, But There’s a Catch

Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!

How Long Does it Take to Create Branded Video Apps? Only 72 Hours

Working together, Verizon and Digiflare launched the 72-Hour Challenge, where they created monetizable video apps for publishers.

YouTube Opens Up to Third-Party Video Viewability Metrics

While YouTube might have the audience, big brands aren’t going to buy ads unless they get independent third-party verification.

Al Roker: Find the Right Platform for Your Brand’s Message

When it comes to understanding shoppers and making connections through online video advertising, this weatherman knows which way the wind blows.

Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday

People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.