A jury of online marketing experts has selected the top digital marketing campaigns from the past year. They’ll bring tears to your eyes, make you feel empowered, and inspire you to create your own winning work.
Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.
The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.
Fed up with the lack of diversity in mainstream video, brands are reaching out with their own content. But making a connection requires serving up authenticity.
Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands; just give us massive prime time ad buys.
How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.
Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.