Premium Non-Broadcaster Video Driving the Rush to Programmatic

In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.

For Cross-Screen Advertising, Get All Screens Working Together

In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.

Brand Tips for Working With Influencers: Don’t Be a Buzzkill

We sat down with a vice president at Studio71 to learn how brands can get the best results when working with YouTube superstars. It might be hard, but learn to give up control.

Don’t Push: The Problem With Targeted Marketing to Millennials

Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.

6 Tips for Making Online Video Ads Tolerable (Even Enjoyable)

Create video ads people want to see and deliver them in the right format. A report from Wibbitz unlocks the secrets to onscreen viewer acceptance.

Adobe Marketing Cloud Adds Virtual Reality Video Support

Create immersive spaces for viewers to inhabit, but don’t forget the brand support: Adobe’s VR tools let marketers know exactly where viewers are looking in virtual video.

The 6 Barriers Holding Back Programmatic Advertising: Ooyala

Video ad buyers and publishers are moving to a future where programmatic buying is the norm, but there are a few obstacles to smooth over before we get there.