What’s the Difference Between Video Marketing and Advertising?

We’re all guilty of using the words marketing and advertising interchangeably, but they mean different things. Learn how the experts define both, and how they put video marketing and video advertising to use in brand campaigns.

Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

A Video Marketer’s Guide to Snapchat: Tell a Story in Snaps

The unique constraints of Snapchat make it a challenging yet rewarding platform for building followers. Get started: An audience of 100 million daily active young adults is ready to view your photos and videos.

Marketing with Meerkat and Periscope: Get Started, Get Results

These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.

How 3 Colleges and Universities Market With Online Video

Higher education is learning a lesson from business by using online video marketing to attract donors, keep alumni involved, and promote accomplishments.

Buyer’s Guide: Captioning Services for Online Videos

Video captions boost search engine rankings and spread your message to more viewers, but where do you start? Here’s helpful information on finding a company to work with or doing it yourself.

Drowning in Media? Kaltura Offers Colleges Self-Serve Solution

Cross-Campus Education Suite offers tools to improve video distribution for students and faculty.