Second-party data can be a useful tool for broadening reach, determining strong prospects, or making some extra revenue. Here’s how brands and publishers can create a second-party data strategy.
Collecting first-party viewer data and using it effectively is essential for today’s media companies. Here’s the information companies should collect and the questions they should be asking.
Facebook Live can be a company’s best asset in times of trouble. Here’s what to do before and during a public relations debacle to minimize the damage.
So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.
Online media creates a wealth of data not available to broadcast, but that data is useless if internal systems don’t speak the same language. Here are the questions to ask before buying an expensive solution.
Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.
How does an iOS or Android app stand out from the other 4.2 million competing apps? With video! Here’s why a savvy marketer includes video in an app listing, as well as step-by-step instructions on how to do it.