Practicing Good Data Hygiene: Turning Data Into Marketing Gold

Online media creates a wealth of data not available to broadcast, but that data is useless if internal systems don’t speak the same language. Here are the questions to ask before buying an expensive solution.

How to Grow an Audience on Facebook Live

Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.

How to Create a Video Preview for Your Mobile App Listing

How does an iOS or Android app stand out from the other 4.2 million competing apps? With video! Here’s why a savvy marketer includes video in an app listing, as well as step-by-step instructions on how to do it.

Ad Advice: Online Video Ad Pros Spell Out What Works Now

With the rise of mobile devices, Facebook video, and too many social platforms to count, the video ad landscape changes every day. Here’s what pros say delivers the best results today.

Today’s Biggest Video Marketing Challenge Is Form vs. Function

For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.

Programmatic Buying: What it Means, How It’s Changing Advertising

Data, automation, and measurement will forever shape the online ad-buying ecosystem, yet deep problems remain with viewability and deep-rooted fraud.