Using First-Party Data to Build a Personalized Media Company

Collecting first-party viewer data and using it effectively is essential for today’s media companies. Here’s the information companies should collect and the questions they should be asking.

Broadcasting Via Facebook Live During a Corporate Crisis

Facebook Live can be a company’s best asset in times of trouble. Here’s what to do before and during a public relations debacle to minimize the damage.

3 Essential Tips for Running Video Campaigns on Social Platforms

So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.

Practicing Good Data Hygiene: Turning Data Into Marketing Gold

Online media creates a wealth of data not available to broadcast, but that data is useless if internal systems don’t speak the same language. Here are the questions to ask before buying an expensive solution.

How to Grow an Audience on Facebook Live

Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.

How to Create a Video Preview for Your Mobile App Listing

How does an iOS or Android app stand out from the other 4.2 million competing apps? With video! Here’s why a savvy marketer includes video in an app listing, as well as step-by-step instructions on how to do it.

Ad Advice: Online Video Ad Pros Spell Out What Works Now

With the rise of mobile devices, Facebook video, and too many social platforms to count, the video ad landscape changes every day. Here’s what pros say delivers the best results today.