While viewers see ad blockers as a personal choice, publishers see them as outright theft. 144 million people around the world use ad blockers, skipping pre-rolls and other ads. Here’s how to beat them.
Adobe’s two online video powerhouses joined forces and now work together, bringing Primetime and Nielsen analytics to online video marketing teams. Here’s why publishers need to sit up and take notice.
As we found in testing, there’s a huge quality difference among mobile phone microphones. Read these reviews to make the right choice. Then, discover the fatal flaw that every iPhone owner should know about.
Unsure how to encode video for streaming? Encoding for video-on-demand is different from live transcoding. Here’s what you need to know to find a service that serves your needs.
Smartphones and tablets now record pristine HD video, but their internal mics leave a lot to be desired. Here’s how to use external microphones for audio recordings that are always loud and clear.
Using an outside agency to produce videos isn’t the only way to go. We spoke with two companies making high-quality marketing videos for a fraction of the cost. Here’s how to create videos in-house and drive results.
Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.