Shoot it In-House: Pro Tips for DIY Marketing Video Creation

Using an outside agency to produce videos isn’t the only way to go. We spoke with two companies making high-quality marketing videos for a fraction of the cost. Here’s how to create videos in-house and drive results.

A YouTube Analytics Tutorial, Part 2: Go Deep With View Reports

Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.

A YouTube Analytics Tutorial, Part 1: Get to Know YouTube Reports

Besides being an excellent free video host, YouTube supplies a wealth of data about who’s watching your videos and for how long. In this tutorial, we’ll show how to navigate the analytics area.

YouTube Brand Marketing Strategies: Learn Habits that Drive Hits

Dive into the YouTube workflows for the Wall Street Journal, Amerifirst Home Mortgage, Wheelock College, and Ceilume Ceiling Tiles to learn how they get results with online video.

How to Create and Market a Video-Based Online Course

Should you go with a marketplace or platform? When selling self-produced online learning courses, much depends on the size of your potential audience.

Streaming Camera Guide 2014: How to Choose Your Next Camera

This guide explains the price levels for different types of cameras, and details the must-have features for each category. Read this first to plan your next purchase.

The Essential Guide to Video Hosting: What Companies Need to Know

Should your brand upload videos to a free site (such as YouTube), use a fully-featured online video platform, or go with a lower-cost hybrid service?