Light the Way: A Beginner’s Guide to Video Lighting on a Budget

Tired of video shoots that leave your face in the shadows or give you a greenish tint? Then it’s time to invest in video lighting. Good news: Low-priced kits deliver big results. Here’s what you should know before you buy.

The War on Video Ads: What Can Advertisers Do About Ad Blockers?

While viewers see ad blockers as a personal choice, publishers see them as outright theft. 144 million people around the world use ad blockers, skipping pre-rolls and other ads. Here’s how to beat them.

Integrate Adobe Primetime and Adobe Marketing Cloud: The Benefits

Adobe’s two online video powerhouses joined forces and now work together, bringing Primetime and Nielsen analytics to online video marketing teams. Here’s why publishers need to sit up and take notice.

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings

As we found in testing, there’s a huge quality difference among mobile phone microphones. Read these reviews to make the right choice. Then, discover the fatal flaw that every iPhone owner should know about.

Buyer’s Guide: Cloud-Based Video Encoding and Transcoding

Unsure how to encode video for streaming? Encoding for video-on-demand is different from live transcoding. Here’s what you need to know to find a service that serves your needs.

How to Record Great Audio in iOS and Android Video Production

Smartphones and tablets now record pristine HD video, but their internal mics leave a lot to be desired. Here’s how to use external microphones for audio recordings that are always loud and clear.

Shoot it In-House: Pro Tips for DIY Marketing Video Creation

Using an outside agency to produce videos isn’t the only way to go. We spoke with two companies making high-quality marketing videos for a fraction of the cost. Here’s how to create videos in-house and drive results.