Providing YouTube Video Captions Is an Inclusive Move for Brands

Not only is adding captions to online videos the right thing to do, it also boosts reach and discoverability. Accuracy remains a challenge for YouTube’s automated system.

What Brands and Media Companies Need to Learn About Fandom

‘The more you get involved, the worse it’s going to be,’ one YouTube star laments. So back-off, brands, and let influencers do the work you’re paying them for.

VidCon ’17: Social Video Secrets from BuzzFeed’s Experts

Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.

Hacking Facebook: Inside Facebook’s Secret Promotional Code

A VidCon session offered insider tips for brand success on Facebook. Learn the secrets that separate Facebook casuals from high-engagement power users.

7 Fundamentals to Help Brands Maximize Selling With Video

In concise and tested best practices, VidPow’s CEO told the VidCon audience how to get the most out of their online video efforts.

How to Create the Perfect Thumbnail Image in a Few Simple Steps

Don’t neglect the thumbnail! That small preview image viewers see has an enormous impact on whether or not they click. At VidCon 2015, a marketing expert explained the essentials.

The 3 Things Brands Must Do to Grow an Audience on YouTube

At VidCon 2015, a YouTube expert in creator growth shared the three most powerful tips for improving views and developing an audience on the platform.