5 Tips for Instagram Video Success: Build a Brand in 15 Seconds

Instagram Video is an ideal way to humanize a brand and connect with customers, plus there’s almost no barrier to entry. Discover what Starbucks, Taco Bell, H&M, and more already know.

What Works Now: 6 Fresh and Effective Approaches to Branded Video

Need some inspiration? Get your viewers to watch to completion and share what they’ve seen by using one of these ideas for your next branded online video.

Done to Death: Avoid These 5 Tired Ideas in Your Branded Videos

Flash mobs, stunts, animated explainer videos — they’re all over! Don’t let your online video branding campaign use any of these once great, now clichéd ideas.

What Agencies Wish Their Clients Understood About Branded Video

Advertising with online video is different than creating TV spots. What works on TV probably won’t work online, and sometimes brands need to be daring to get attention.

How to Turn Your CEO Into an Online Video Spokesperson

Your CEO could be your greatest marketing asset… or a complete disaster. Here’s how to to turn the head of your company into an effective, confident, engaging onscreen speaker.

In Search of Meaningful Video Metrics: 5 Measurements to Track

There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.

What Makes an Online Video Ad Go Viral? The New Formula for 2014

Look at the top viral brand hits for 2013 to understand what will work in 2014. There are many ways to connect with viewers and many reasons viewers choose to share a video.