How to Turn Your CEO Into an Online Video Spokesperson

Your CEO could be your greatest marketing asset… or a complete disaster. Here’s how to to turn the head of your company into an effective, confident, engaging onscreen speaker.

In Search of Meaningful Video Metrics: 5 Measurements to Track

There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.

What Makes an Online Video Ad Go Viral? The New Formula for 2014

Look at the top viral brand hits for 2013 to understand what will work in 2014. There are many ways to connect with viewers and many reasons viewers choose to share a video.

Google+ Hangouts Move Towards Acceptance as Marketing Tools

For marketers, Google+ is turning into a critical social network. Read our expert tips on using Google+ Hangouts effectively to build product loyalty and improve search engine optimization.

Vine Video Marketing: Say it in Six Seconds

Don’t let your company’s message die on the Vine. Marketing pros explain how to get the best results from Vine, the latest social media blockbuster.

Video Brings New Excitement to B2B Marketing

A Brightcove study finds that B2B marketers are getting savvy about video. Here are five tips to make sure that your messages reach the right audience.

Target Premieres ‘Falling for You,’ a Shoppable Online Movie

The retail giant hired Hollywood help to create its shoppable four-part mini-movie, but did all the flash turn viewers into buyers?