Done to Death: Avoid These 5 Tired Ideas in Your Branded Videos

Flash mobs, stunts, animated explainer videos — they’re all over! Don’t let your online video branding campaign use any of these once great, now clichéd ideas.

What Agencies Wish Their Clients Understood About Branded Video

Advertising with online video is different than creating TV spots. What works on TV probably won’t work online, and sometimes brands need to be daring to get attention.

How to Turn Your CEO Into an Online Video Spokesperson

Your CEO could be your greatest marketing asset… or a complete disaster. Here’s how to to turn the head of your company into an effective, confident, engaging onscreen speaker.

In Search of Meaningful Video Metrics: 5 Measurements to Track

There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.

What Makes an Online Video Ad Go Viral? The New Formula for 2014

Look at the top viral brand hits for 2013 to understand what will work in 2014. There are many ways to connect with viewers and many reasons viewers choose to share a video.

Google+ Hangouts Move Towards Acceptance as Marketing Tools

For marketers, Google+ is turning into a critical social network. Read our expert tips on using Google+ Hangouts effectively to build product loyalty and improve search engine optimization.

Vine Video Marketing: Say it in Six Seconds

Don’t let your company’s message die on the Vine. Marketing pros explain how to get the best results from Vine, the latest social media blockbuster.