Facebook vs. YouTube, ad viewability standards, intactive video ads: These topics and many more will dominate the online video marketing world in 2015.
Working with an outside agency to create videos for your company or brand typically leads to more professional results. Not sure how to get started? Read on for advice from the experts.
A few clever videos can turn a local business into a trusted expert or the next big thing. Here’s the advice and low-cost resources small businesses need to get started.
Instagram Video is an ideal way to humanize a brand and connect with customers, plus there’s almost no barrier to entry. Discover what Starbucks, Taco Bell, H&M, and more already know.
Need some inspiration? Get your viewers to watch to completion and share what they’ve seen by using one of these ideas for your next branded online video.
Flash mobs, stunts, animated explainer videos — they’re all over! Don’t let your online video branding campaign use any of these once great, now clichéd ideas.
Advertising with online video is different than creating TV spots. What works on TV probably won’t work online, and sometimes brands need to be daring to get attention.