Instagram Video is an ideal way to humanize a brand and connect with customers, plus there’s almost no barrier to entry. Discover what Starbucks, Taco Bell, H&M, and more already know.
Need some inspiration? Get your viewers to watch to completion and share what they’ve seen by using one of these ideas for your next branded online video.
Flash mobs, stunts, animated explainer videos — they’re all over! Don’t let your online video branding campaign use any of these once great, now clichéd ideas.
Advertising with online video is different than creating TV spots. What works on TV probably won’t work online, and sometimes brands need to be daring to get attention.
Your CEO could be your greatest marketing asset… or a complete disaster. Here’s how to to turn the head of your company into an effective, confident, engaging onscreen speaker.
There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.
Look at the top viral brand hits for 2013 to understand what will work in 2014. There are many ways to connect with viewers and many reasons viewers choose to share a video.