Finding a Subject: What to Shoot for Effective Online Video

Once a company has decided to create original online videos for its site, the next question is what to shoot. It turns out that great material is all around you.

10 Simple Rules for Shooting Effective Marketing Videos

Creating videos to highlight your product or service can be as complicated as you want it to be — or as simple. Here are the only 10 rules you need to follow to create brilliant online videos.

Get Started with Online Video: Buying Equipment, Telling a Story

For marketers getting started with online video, startup costs can be surprisingly low. Also, the three elements to include in your video to make them truly engaging.

How to Reach Customers with Online Video

Stop trying to go viral and instead think about entertaining and educating your viewers. Here are the questions to ask yourself.