SpotX and clypd Bridge Audiences between National Linear TV and OTT

1 week ago
Industry Announcements

Discovery and Fox Corporation among the first partners to deploy new data-driven cross-platform advertising solution

Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers

New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership

1 week ago

Does Live Tweeting While Watching TV Distract from the Ads?

New Research Study Finds Advertisers Actually Get a Boost from “Media Multitasking”

1 week ago

Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round

Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel and Progress Ventures to Enable Global Expansion for Leading…

2 weeks ago

Imagine Updates xG GamePlan to Ease Market Shifts To Impression-Based Ad Buys

xG GamePlan ad inventory optimizer adds support for spot-based ad buys to help global broadcasters and MVPD customers serve existing…

2 weeks ago

Comcast’s FreeWheel Taps Into Screen-Level Smart TV Data with Inscape

FreeWheel Gets Rights to Use Inscape’s Viewing Data for National Representativeness Modeling

4 weeks ago

Instinctive Launches Account-Based TV Advertising to Help B2B Businesses Expand Their Reach

Instinctive introduces Account-Based TV, a new service designed to serve highly-targeted B2B advertisements via connected TV devices

4 weeks ago