Addressable TV Hits a Turning Point: Notes From DMEXCO ’18

20 hours ago
Troy Dreier

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

Multi-Platform Marketing: Does the Concept or Channel Come First?

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.

2 days ago

Cinarra, SoftBank-Funded Innovator In Real-Time Mobile Data Analytics To Benefit Carriers, Advertisers & Consumers, Marks Major Milestone Towards Global Expansion With Launch of RealSight Platform

New Platform Gives Advertisers Most Comprehensive Analytics About Individual Consumers’ Mobile Ad Preferences & Real-Time Venue Visits While Maintaining Strictest…

2 days ago

SpotX Announces 100% Ads.txt Compliance

SpotX releases infographic tracking adoption of IAB initiative

2 days ago

Streaming Video Alliance Issues Best Practices for Online Video Ads

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes…

4 days ago

YouTube Announces Vertical Video Ad Support at DMEXCO ’18

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support…

6 days ago

Animoto and Getty Images Partnership Addresses the Growing Video Needs of Businesses

Over 1 million creative images and video clips from Getty Images are now available within Animoto's marketing video maker

7 days ago