80 percent of all internet traffic will be video content in 2019, and studies show more than half of consumers report they are more willing to stay on a brand’s channel if video content is included. While digital video advertising can benefit any type of organization, it is crucial that brands are effectively using this format to better reach customers where they are most engaged in the customer journey.
To do so, AdRoll, the growth marketing platform for direct-to-consumer ecommerce brands, today announced AdRoll Video Ads to enable marketers to reach current and future customers with a suite of video ads across desktop, tablet and mobile web.
AdRoll Video Ads are powered by the artificial intelligence used in the AdRoll platform. It leverages machine learning to determine the optimal bid price for each impression and analyzes user behavior to serve the right video ad, to the right user, at the right price.
“AdRoll Video Ads allows customers to truly leverage video as a performance channel, by tapping into AdRoll’s unique artificial intelligence (AI) that makes real-time predictions for forecasting, pricing, audience modeling, pacing and optimization,” said Scott Gifis, President of AdRoll. “We make more than 1MM predictions per second that are globally distributed in real-time, driving better results, and optimizing for each individual audience.”
Many companies offer video ads but only AdRoll Video Ads are fueled by the richest data in the industry and built for performance. Video game developer, Jackbox Games, has already seen success with AdRoll Video Ads for the promotion of their recently released game, The Jackbox Party Pack 5.
Brooke Hofer, marketing manager from Jackbox Games said, “Running video ads with AdRoll helps expand our reach beyond traditional static placements, helping us complement our always-on strategy with more engaging, excitement-building content that can only be achieved through video ads.”
AdRoll partners are excited about the new capability as well. Hope Horner, CEO from video production company, Lemonlight said, “Video is any brand’s biggest opportunity in 2019. From interactive video to augmented reality, the video landscape is changing drastically, and users are engaging with visual content more than ever. That means the opportunity to attract qualified leads and convert more users through video marketing is the greatest it’s ever been, which calls for sophisticated tech and support such as what AdRoll provides in order to best execute.”
The AI that powers AdRoll Video Ads:
- Is proprietary – All of AdRoll’s technology is built in-house. No white-labeled third-party tech like many DSPs and platforms.
- Learns from better, more diverse data – Not all data is the same. AdRoll has access to trillions of performance data points based on aggregated shopping behavior, across a diverse base of 37,000 customers.
- Uses flexible technology – AdRoll’s AI is built to be flexible and can optimize for any marketing goal and attribution model, ultimately driving the results that matter most.
- Provides full-funnel, cross-channel impact – AdRoll’s AI optimizes the entire upper and lower funnel, empowering marketers to understand how visual storytelling across web, mobile and social channels drives buying behaviors.
To learn more about AdRoll Video Ads and best practices for integrating video into your campaigns, follow this link.
About AdRoll, a division of AdRoll Group
Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll Growth Platform to make their display, social, and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure, and sync their marketing efforts. Over 37,000 customers worldwide have generated $7 billion in revenue by partnering with us. AdRoll is headquartered in San Francisco, with offices in New York, Dublin, Sydney, Chicago, and Salt Lake City. For more information, visit adroll.com.
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