OnlineVideo.net covers the world of online video advertising, but when looking back at the stories that appealed to our readers the most this year, one company keeps coming up. Facebook stars in 3 of the year’s top 10 stories.
Considering that Facebook’s walled garden controls a lot of the online video advertising world, and that the company made some huge privacy blunders this year, it’s no wonder it was on everyone’s mind. Other top articles looked at addressable advertising, blockchain, and influencer marketing, all hot topics that we’ll hear more about in the year ahead.
Our biggest Q&A examined RhythmOne’s acquisition of YuMe, while Super Bowl ads show an enduring appeal. Readers also read up on the state of the European video advertising market.
Thanks to you, dear readers, for making OnlineVideo.net a regular stop this year. It’s because of you that this is the foremost news site for online video marketing. We’ll do our best to bring you the hot topics for 2019 and beyond.
Marketers were celebrating Christmas in July, when our article helped them prepare Facebook holiday video campaigns months ahead of time.
This year, we not only looked at what ads drove the most views, but how viewers felt about those ads.
This interview with RhythmOne COO Dan Slivjanovski got inside the high value acquisition.
A panel discussion from Dailymotion’s offices explained connected TV advertising to TV buyers.
Confused about blockchain’s value? In this article, the IAB spells out six benefits it offers advertisers.
What 2018 stories are you looking back fondly on? Share your memories in the comments below.