Streaming TV measurement company Conviva is going to be doing a whole lot more measuring, but now on social platforms, as well. That’s because the company announced today that it has acquired Delmondo which specializes in measuring video on social platforms including Facebook, Instagram, YouTube, Twitter, and Snapchat. Conviva started as a way for publishers to monitor quality and proactively fix problems before they start, but with this new multi-platform emphasis, it’s focusing on helping publishers grow their engagement.
The two sides aren’t revealing the purchase price, but the deal was a mix of cash and stock. Delmondo will now be known as Conviva Social Insights, and the team from Delmondo (about a dozen people) will work out of Conviva’s New York City office. This puts the total staff at around 250. Delmondo founder and CEO Nick Cicero will become a vice president in charge of Social Insights.
“We do share a handful of mutual customers such as Turner, Fox, and WWE who are excited by this deal,” says Conviva CEO Bill Demas.
Conviva Social Insights offers four key features: it lets publishers aggregate audience data from multiple social platforms to understand who’s watching, aggregate consumption data form multiple platforms to know what content is working, gain competitive intelligence from social platforms, and make informed decisions on where to invest resources.
This deal dates back to NAB 2018, when executives from each company first met. After many conversations, Conviva decided acquiring Delmondo was an ideal fit. The deal was solidified earlier this month.
“Our acquisition of Delmondo exemplifies the growth and continuous improvement of our offerings for streaming TV providers, rather than pointing to a new direction. We are constantly looking for ways to improve our customers’ access to real-time intelligence, and social media monitoring was a gap we identified and wanted to fill quickly,” Demas says. “Thanks to insights from customers that already used both platforms today, it was apparent that the combination of the two platforms would be tremendously valuable. We are committed to building an end-to-end intelligence suite for our streaming TV customers.”