AdstxtManager.com recently announced that their popular Ads.txt file management platform will now be available to all digital publishers for free. AdstxtManager.com allows websites to easily manage, update and maintain their ads.txt files. The new platform boasts that it is already assisting thousands of websites in keeping their ad.txt files updated through very little effort on publishers’ behalf.
Pressure from many buyer-side platforms to protect the digital advertising world is quickly moving the act of including an ads.txt on a publisher’s website from a suggestion to an industry necessity.
Google recently announced plans to make their ads.txt verified inventory the default setting across all of their advertising products before the end of the year. It is expected that other industry ad platforms will be quick to follow. This would make publishers with validated ads.txt files the default for majority of the world’s advertising campaigns.
Ads.txt files currently require consistent and meticulous manual amends by publishers to match the updates implemented by buyers. Due to the fast-paced nature of the way the buy-side market changes, it is believed to be more important than ever for publishers to keep their ads.txt index updated to maximize their ad revenue.
AdstxtManager.com‘s platform streamlines many of the cumbersome aspects of having an ads.txt file, including creating an ads.txt file, authorizing sellers, maintaining file integrity, and validating ads.txt files before publishing.
While an ads.txt file is presently not required for most publishers — and fraud is generally targeted at larger publishers — failure by publishers of any size to implement ads.txt could result in missed earnings in the coming months as more ad platforms begin to adopt ads.txt inventory by default.
AdstxtManager.com‘s free management tool provides publishers a way to essentially automate ads.txt updates in response to the ever-changing demand sources of ad partners. This helps to ensure no ad revenue is lost by the publisher.
Ads.txt was originally introduced by IAB Tech Labs, a nonprofit dedicated to facilitating global industry technical standards, and other market leaders in May 2017 to combat domain spoofing and other forms of digital fraud. Sellers who implement an ads.txt file signal to buyers that the available ad space is from a legitimate and authorized source.
AdstxtManager.com performs on 10 fully redundant data centers worldwide and includes geo-routing and automatic failover. It is a free resource marketed as a tool that will be free for life. Publishers can use AdstxtManager.com to easily maintain their ads.txt files without any strings attached.
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