Industry Announcements

Study: TV Ads, 15 Seconds or Less, Increases By 16%

MediaRadar, the leading advertising intelligence platform, today announced the results of its latest MediaRadar Trend Report, analyzing TV advertising trends. The study examined hundreds of brands purchasing national TV ads from Q1 2017 to Q1 2018.

With its analysis, MediaRadar found the following.

  • The number of national TV ads 15 seconds or less has grown 16% over the past year.
  • The amount of 5 and 6-second national TV ad purchases increased more than 10 times year over year.
  • The average national TV ad is 5% shorter in 2018 than in 2017.

The report shows that brands who are purchasing on TV are increasingly more attracted to shorter ad slots.

“Brands are still finding value in linear TV,” said Todd Krizelman, CEO & Co-Founder, MediaRadar. “It’s a brand-safe, fraud-free channel that’s continuing to attract millions, even as digital video and OTT adoption surges. That being said, advertisers are changing the way they buy and launch campaigns. In the Snapchat era, attention spans have shortened. Linear TV buying is also reflecting shorter spot lengths.

MediaRadar offers a suite of tools that provides sales intelligence directly to media ad sales personnel and new business development executives at agencies. The company tailors its products to support broadcasters, dotcoms, ad tech companies, magazines, newspapers, and mobile media companies.

The platform’s intelligence capabilities are powered by a proprietary combination of AI and machine learning. Through its technology, MediaRadar distills multi-channel campaign intelligence into actionable competitive insights, brand analysis, and prospecting reports, all in one easy-to-use platform. Users leverage these insights to identify the best prospects, build and nurture stronger relationships with clients, and close more business.

For more information on MediaRadar, visit: http://www.mediaradar.com.

About MediaRadar
MediaRadar revolutionizes ad sales by helping sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch, and how to position themselves most effectively against their competitors. This SaaS sales-enablement platform is built on the most comprehensive and up-to-date database of multimedia advertising information available. Connect with us on Twitter, Facebook and LinkedIn.

MediaRadar


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