Short-form video creation platform Wochit today announced partnerships with PA Images, the UK’s leading news, sport and entertainment image provider, and Deutsche Presse-Agentur (dpa), Germany’s largest news agency, that will bring millions of new content assets to the company’s proprietary library of pre-cleared material. This library, which includes videos, images, infographics, social posts and more, drives efficiencies for creators using the Wochit platform, enabling them to easily discover and incorporate timely and relevant materials into their productions.
Under the terms of the deal, PA Images will add six million photos, some which date as far back as the 1800s, from their vast archives. PA Images will also adopt Wochit’s video creation platform as part of their own video production toolset. For dpa, the deal includes the incorporation of their raw video feed, which significantly increases the availability of up-to-date news and event coverage from the German market.
“We are elated to have PA Images and dpa join the network of esteemed partners such as AP, AFP, Reuters and Getty, who are making their content available within our growing library,” said Jo Schmaltz, VP Global Content Partnerships at Wochit. “Access to these pre-cleared assets is one of the reasons many brands and media publishers turn to Wochit, and we’re are already seeing encouraging use of these new content sets”.
“In today’s competitive mediascape, news organizations need to deliver fresh content faster and across more distribution points while using fewer resources than ever before”, said Rainer Finke, Director International Marketing and Sales at dpa. “By integrating our feed with Wochit, we’re helping more media companies to meet these challenges and successfully engage audiences in timely and relevant news coverage.”
“Visual storytelling is critical to engaging audiences in an increasing fragmented media landscape, and to create truly compelling video stories, brands and media organisations require a rich array of impactful images. PA has captured millions of pivotal moments since its inception, and our archive features an even broader selection of images from around the world. PA Images is glad to support media organizations’ needs to create richer, more engaging videos in partnership with Wochit,” said Debra Healy, Digital and Commercial Director at PA Images.
Wochit is a video creation platform used by brands, media organizations and other content creators to produce engaging short-form video quickly and at scale. Each month, over 550 organizations including Time Inc., CBS, Gannett, ProSieben, Singapore Straits Times, and Der Spiegel use the platform’s automated, cloud-based editing, collaboration and optimization tools and library of pre-licensed assets from AFP, AP, Getty, Reuters, PA Images and dpa to expand audience engagement across websites, apps and social networks. The company is backed by ProSieben, Singapore Press Holdings’ SPH Media Fund, Carlo de Benedetti, Redpoint Ventures, Marker LLC, Greycroft Partners, Press Association, and Cedar Fund. Wochit is based in New York, with offices in London and Tel Aviv. Find out more at www.wochit.com
About dpa – German Press Agency
The German News Agency (dpa) was founded in 1949 and is one of the world’s leading independent news agencies. dpa supplies media outlets, businesses and other organizations with editorial content, including text, photos, videos, graphics, audio and other formats. As an international agency, dpa reports in four languages: German, English, Spanish and Arabic. The company has around 1,000 journalists in 160 locations in Germany and abroad. Its shareholders are 180 German media companies. Staff work according to the principles outlined in the dpa statute: independently from ideologies, businesses and governments. The central editing desk, under the leadership of editor-in-chief Sven Gösmann, is located in Berlin. The management team, headed by chairman Peter Kropsch, is based in Hamburg. The chairman of the Supervisory Board is David Brandstätter (Main-Post GmbH, Würzburg).
Internet: www.dpa.com (German, English, Spanish, Arabic)
About PA Images
PA Images is the UK’s leading news, sport and entertainment image provider. With an archive of over 20 million images and supported by a network of over 65 international picture agencies, it supplies up-to-the minute photography on major stories across the UK and around the world.
PA Images is part of the PA Group. Headquartered in London, PA Group incorporates news, information and communications businesses. It is the home of PA – the UK’s leading multimedia news – along with several other specialist media companies. These include TV metadata provider, EBS; Globelynx, which provides TV-ready remotely monitored camera systems for corporate clients to connect with TV news organisations; Sticky Content, a full-service digital creative and social agency; StreamAMG, a video streaming business; and TNR, a broadcast communications consultancy. It also owns a stake in Alliance News, which provides real time updates for financial professionals, Baize Group, a leading provider of automotive content, events and PR services, and the social video creation platform, Wochit.
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