The Video Marketing Power Summit will give marketers the tools they need to see and create the future of video marketing, and nowhere will that be more evident than in session VM204, titled “See it First.” That’s because this session will explore how brands are already using VR, AR, and 360 video for marketing, and what new virtual experiences they’ll invent tomorrow.
The Summit has a stellar lineup for this session, including Christian Egeler, the chief operating officer for Envrmnt AR/VR, an augmented reality and virtual reality innovation company owned by Oath; Mia Tramz, the managing editor for Life VR, part of Meredith Corporation; and Ian Busching, founder and CEO of Dig Down Media, which has created immersive experiences for a variety of national brands, including NBC Sports, Dunkin Donuts, Coca-Cola, and WeWork. Leading them in a group discussion will be Ashley Rodriguez, a reporter for Quartz.
“Few technologies excite like augmented reality,” notes Egeler. “AR brings static images to life, transports the viewer into virtual locations, and creates dynamic interactive environments that can revolutionize the ways companies engage with their customers.”
At Envrmnt, Egeler and his team create simple-to-use web-based tools that help even non-technical users create powerful immersive experiences. He’ll share first-hand stories of seeing it used for shopping, education, and public service.
The time of creating VR, AR, and 360 video experiences purely for press release points is coming to an end, notes Busching.
“Marketers need practical solutions that engage viewers, get them talking, and produce quantifiable results. I’ll discuss a 360° video case study that beat traditional video across all metrics, and introduce other pragmatic approaches to XR.”
But don’t look to extended reality (XR) experiences as a cure-all, he warns: There’s plenty of hype in the area and it’s important to choose the right tech and set appropriate goals.
Rather than getting a pie-in-the-sky view that says everything is rosy in XR, attendees will leave with a better understanding of what the area can actually accomplish. For more, join the panel May 9 at the Video Marketing Power Summit in New York City.
Bonus: To convince you to come, we’ve got a discount code for you. Use code TD18 to get $100 off the price of a Video Marketing Power Summit conference pass.