Video marketers know that only advertising on TV or only advertising online isn’t enough anymore. They need to learn cross-screen strategies if they’re going to maximize visibility and impact, reaching consumers across devices. But what they might not know is how to target consumers across screens and measure results, and that’s something they’ll learn at the Video Marketing Power Summit.
The newest part of the legendary Streaming Media East conference, the VMPS is the forward-looking video marketing conference the East Coast has been waiting for. Taking place May 9 in New York City, it features an afternoon panel devoted to running cross-screen campaigns the right way.
The cross-screen session starts with Eric Ferguson, vice president of media analytics at Nielsen, delivering a short presentation called “How Digital Video and Advertising Are Revolutionizing the TV Screen.” This presentation will include never-before-seen research from Nielsen.
The session will then segue into a panel discussion where Ferguson, Kathleen Comer (vice president of Client Services for The Trade Desk), Todd Johnson (vice president of emerging technology for YuMe by RhythmOne), and Harris Beber (CMO for Vimeo) will offer the most proven cross-screen marketing strategies. Plan to learn cross-screen from the people who know it best.
“Could 2018 be the year that advanced TV, which includes both connected TV/OTT and addressable TV, finally grabs a piece of the broadcast TV ad pie?” Johnson asks. “Earlier this year, YuMe by RhythmOne released its Nielsen-commissioned Connected Device Study, which found that nearly three in four households use connected TV daily. To reach and influence connected consumers, marketers must consider shifts in device preference and behavior, elevate the role of advanced TV in cross-screen campaigns, deliver targeted ad campaigns, and sync campaigns across platforms. Attendees of our panel discussion can expect to hear perspective on new cross-screen measurement methodologies, effective ways to address advanced TV targeting, and success strategies to leverage advanced TV in cross-screen campaigns.”
Save on registration: To convince you to come, we’ve got a discount code for you. Use code TD18 to get $100 off the price of a Video Marketing Power Summit conference pass.