Watch this space, because this pairing is going to do some impressive things. Digital Remedy, an 18-year-old digital marketing solutions and technology company, has acquired video crowdsourcing collective CrowdHere for an undisclosed sum. Digital Remedy has survived and thrived from its collegiate beginnings (it was founded in a Hofstra dorm room in 2000) by knowing where in the digital ad space it needed to evolve. With this move, it strikes out into video, and does so with a company that has a successful track record with brands such as Frito Lay, eBay, PayPal, Anheuser-Busch, BBDO, Edelman, and Ogilvy.
CrowdHere was started in 2015 and calls itself a micro-casting agency that works with a creative collective that includes thousands of filmmakers, animators, editors, and influencers with built-in followings. When brands need video assets, such as animations, consumer testimonials, or TV spots, CrowdHere turns to its network. They, in turn, generate ideas and, the company says, works them into “video gold.”
The acquisition means that Digital Remedy’s brand clients will have a direct pipeline to that collective, gaining quick access to creative video assets that don’t cause brand safety concerns.
“CrowdHere’s successes point to the budding trend of video curation as a solution to overcoming the brand safety challenges that can be encountered with content marketing,” says Nick Pahade, COO and president of Digital Remedy. “Marrying our crowdsourced video content and group of thousands of global filmmakers with Digital Remedy will push content curation to the next level.”
Post-acquisition, the CrowdHere team is staying on and the company will operate as a flagship product in the portfolio. Pahade was formerly the CEO of CrowdHere, but now takes on the titles of COO and president for Digital Remedy.
“The only constant in digital is change itself,” adds Digital Remedy CEO Mike Seiman. “The addition of Nick to our executive team, with his experience and entrepreneurism, is a direct commitment to ensuring the continued growth of Digital Remedy.”