Industry Announcements

Business Marketing Consortium AdBarkIt Launched

AdBarkIt, an innovative web-based marketing platform designed to provide customized connections between consumers and advertisers, has now launched after almost two years in development.

The platform provides a variety of national and local video advertisements that range from 7 seconds to 30 seconds, accessible on any device with internet. At no cost, consumers open AdBarkIt accounts (at myadbarkit.com) and complete short surveys indicating their product preferences. In reward for their undivided attention to these videos, AdBarkIt pays these consumers per advertisement, videos that are tailored to their specific interests.  AdBarkIt provides its users opportunities to shop online via the site, myadbarkit.com, as well as receive rebates, discounts, and coupons.

“It’s a win-win,” said founder and CEO Kent Hansen. “The businesses save money and get better results through the tailored marketing AdBarkIt provides without having to do the deep-dive consumer marketing themselves. Consumers win by seeing only content they care about — and get paid for it.”

The advertisers using the AdBarkIt platform are willing to pay for a more direct connection with consumers in an age where bypassing advertising has become the norm.

Hansen said the platform will disrupt the advertising industry. He developed the idea as he saw the industry move to digital platforms from TV, radio and print.

“I knew there had to be a better way for companies to roll out more strategic ad campaigns to prospects and existing clients, rather than blasting out their message on multiple channels and hoping something sticks,” Hansen said. “AdBarkIt promises to potentially make the best business-to-consumer connections in the global marketing industry. Advertising that interrupts your shows and browsing may become a thing of the past.”

About AdBarkIt

AdBarkIt recognized early on that there was a billion-dollar shift happening in the advertising world. In a world where it is becoming difficult to capture consumers’ attention, AdBarkIt has created an incentive to watch advertisements and take surveys. AdBarkIt is a digital platform designed to connect interested consumers with products and services via devices such as smartphones, tablets, laptops and desktops. The AdBarkIt platform provides both national and local advertising to interested consumers based on their preferences.

AdBarkIt


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