Bad news for advertisers: Nearly all the hot original online hits are on Netflix, which doesn’t accept advertising. Good news for advertisers: Hulu, CBS All Access, Amazon Video, YouTube Red, and even Yahoo have their hits, and they’re open for business.
The researchers at Parrot Analytics have determined the most-watched originals in 10 global markets, and made that information available in a free report. We present the U.S. list below, which is for the period from July 1st to September 30th:
- Ozark Netfix
- The Handmaid’s Tale Hulu
- Stranger Things Netfix
- Orange Is the New Black Netfix
- Castlevania Netfix
- Narcos Netfix
- 13 Reasons Why Netfix
- Marvel’s The Defenders Netfix
- House of Cards Netfix
- Star Trek: Discovery CBS All Access
- Marvel’s Iron Fist Netfix
- Glow Netfix
- Marvel’s Daredevil Netfix
- The Man In the High Castle Amazon
- Fuller House Netfix
- Escape the Night YouTube Red
- Sense8 Netfix
- Marvel’s Luke Cage Netfix
- Gypsy Netfix
- Bojack Horseman Netfix
- The Last Kingdom Netfix
- The Ranch Netfix
- Community Yahoo
- Marvel’s Jessica Jones Netfix
- Friends From College Netfix
Speaking of ad-supported original online series, Parrot points out that CBS All Access’s The Good Fight and Big Brother: Over the Top, YouTube Red’s Rhett and Link’s Buddy System and Annoying Orange, and VRV’s Harmonquest all have significant viewerships, as well.
Parrot calculates its rankings by created a “demand expression” score for each show, which uses artificial intelligence to measure demand expressed on video sites, social media platforms, blogs, and more. So Parrot doesn’t have exact numbers, but it does know what’s getting buzz. By providing scores, it helps marketers understand where they should be putting their budgets.
“Knowing the demand for all this content allows for empirical content acquisition, licensing, and advertising decisions to be made, with a full picture of the state of content demand in any given market,” the report says. “In an industry traditionally guided by intuition and gut feelings, gaining insights into the actual demand for content, no matter the platform or market, is a definite competitive advantage.”
For the full global results and demand scores for each title, download the report for free (registration required).