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The Top 25 U.S. Original Online Series in Q3: Parrot Analytics


Bad news for advertisers: Nearly all the hot original online hits are on Netflix, which doesn’t accept advertising. Good news for advertisers: Hulu, CBS All Access, Amazon Video, YouTube Red, and even Yahoo have their hits, and they’re open for business.

original online seriesThe researchers at Parrot Analytics have determined the most-watched originals in 10 global markets, and made that information available in a free report. We present the U.S. list below, which is for the period from July 1st to September 30th:

  1. Ozark      Netfix
  2. The Handmaid’s Tale     Hulu
  3. Stranger Things     Netfix
  4. Orange Is the New Black     Netfix
  5. Castlevania     Netfix
  6. Narcos     Netfix
  7. 13 Reasons Why     Netfix
  8. Marvel’s The Defenders     Netfix
  9. House of Cards     Netfix
  10. Star Trek: Discovery     CBS All Access
  11. Marvel’s Iron Fist     Netfix
  12. Glow     Netfix
  13. Marvel’s Daredevil     Netfix
  14. The Man In the High Castle     Amazon
  15. Fuller House     Netfix
  16. Escape the Night     YouTube Red
  17. Sense8     Netfix
  18. Marvel’s Luke Cage     Netfix
  19. Gypsy     Netfix
  20. Bojack Horseman     Netfix
  21. The Last Kingdom     Netfix
  22. The Ranch     Netfix
  23. Community     Yahoo
  24. Marvel’s Jessica Jones     Netfix
  25. Friends From College     Netfix

Speaking of ad-supported original online series, Parrot points out that CBS All Access’s The Good Fight and Big Brother: Over the Top, YouTube Red’s Rhett and Link’s Buddy System and Annoying Orange, and VRV’s Harmonquest all have significant viewerships, as well.

Parrot calculates its rankings by created a “demand expression” score for each show, which uses artificial intelligence to measure demand expressed on video sites, social media platforms, blogs, and more. So Parrot doesn’t have exact numbers, but it does know what’s getting buzz. By providing scores, it helps marketers understand where they should be putting their budgets.

“Knowing the demand for all this content allows for empirical content acquisition, licensing, and advertising decisions to be made, with a full picture of the state of content demand in any given market,” the report says. “In an industry traditionally guided by intuition and gut feelings, gaining insights into the actual demand for content, no matter the platform or market, is a definite competitive advantage.”

For the full global results and demand scores for each title, download the report for free (registration required).




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