HapYak today announced that it has delivered an updated user interface for its interactive video platform enabling anyone, from novice to expert, in any organization to create, manage and measure interactive video experiences using any video, or any online video platform.
As online video adoption soars, a new generation of corporate communicators, creative marketers and training innovators are turning to interactive video platforms. Surveys show only 1 in 4 marketers use interactive video to convert prospects to buyers, and less than 10% of respondents in a recent poll of online video users regarded themselves as “video experts.”
HapYak’s latest update brings affordable interactive video capabilities to anyone with a vision for its engaging, data-rich potential. The UI now features vertical navigation providing intuitive, self-service access to a breadth of platform capabilities, including the HapYak Studio, style builder, integrations, core and customizable reports, project lists, admin and help tools. A key benefit of this collapsable, left-side navigation is a faster and more natural scanning direction for people, making it easier than ever to locate and use the capabilities that matter most.
HapYak’s refreshed navigation also delivers card-based Quick Starts. Cards are great for speeding up simple tasks and ensuring that new users and uses of the software get off to the right start. With Quick Starts, anyone can create chapters, links, calls to action, quizzes, branching, landing pages, slide sync and more. Slide out guides offer short video tutorials with expert tips on each annotation or experience.
The new UI follows the company’s significant new release in late October with superfast features for video branching, the industry’s broadest publishing options, and powerful user-level analytics. Already in use by major brands, the upgraded HapYak platform helps organizations cut through the clutter, establish trust and relevancy with buyers, and reach a conversion action sooner.
“Until very recently, creating interactive video demanded you write code and be highly technical, or pay outlandish sums to someone who was. We’re proud to be a primary reason why that’s all changing. Our new UI is a major step in helping beginners leverage the power of interactive video for solving real business problems,” said Kyle Morton, founder and chief product officer of HapYak.
About HapYak Interactive Video
Used by the world’s top brands, universities and people like you, HapYak powers video strategy with interactivity tools and data. For more information and to try HapYak for free, visit HapYak.com, or follow us on Twitter, Facebook and LinkedIn.
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